There are several ways website managers engage in marketing. It could be via SEO services or offline content marketing. It could even be through social media marketing: the list is endless. All these opportunities come with various rules and regulations that have to be adhered to. Failure to apply the rules will lead to a great loss. Most website designers use Google as their major search engine. Google allows the use of SEO services, but they run a system that does not give room for cheating. It tries to give every website equal opportunity.
The guidelines that Google has established helps to maintain the balance, but some website managers try to alter the system. They try to use various dubious means to get their website to the top. There are those, however, who do not do this intentionally. But Google gives the same punishment to them too when the irregularity is discovered.
There are lots of things that could get a website in trouble with Google and lead to devaluation, but the top five include:
1) Improper Use of SEO
Some website owners try to implement SEO the wrong way. They try to get results with SEO in half the time. They employ various techniques to achieve this. But most times, Google finds them, and this leads to devaluation. Some websites, however, do not do this intentionally, they might hire an SEO company that implements black hat SEO. So, you should be careful with the SEO company you employ.
2) Duplicate Content
At times, it may seem difficult to create unique content on every page. But this is necessary because Google sees duplicate content as a sign of low quality and fraudulent. It may be hard to get unique content but to avoid being devalued, you need to stay away from the duplicate content.
3) Guest Blogging Too Much
Guest blogging is not a dubious way of getting traffic to your website. But too much of it sends a message to Google. It implies that you lack quality and content. Rather than use low-quality guest blogging, it is better to create a relationship with bloggers to get high-quality guest blogging.
4) Poor Website Performance
Website performance is important to Google. The page speed and accessibility to mobile devices is paramount. To avoid devaluation, you need to make sure that your website performance is optimal. Perform necessary website testing to avoid underperformance.
5) Website Hacking
To maintain value, you need to beef up your security system to avoid being hacked. The number of hacked websites increase every day, and this is bad for business. It is up to you to build trustworthy security systems that will protect your website.
Website management is quite tedious, but to be able to utilize opportunities like internet marketing fully, you would need to play by the rules. Avoiding all that was listed above will help you reach your goals.