Smart online entrepreneurs know how important social media is in their online marketing efforts. As an online merchant or affiliate manager, social media is truly a force to be reckoned with, as it provides you a direct communication line between your online company and your consumers.
Social media allows any consumer, who has an internet connection, to get instant access to the newest updates and buzz around your services and products. Furthermore, it helps you build your brand presence as well as generate revenue.
However, as social media continues to grow, managing your social networks becomes a lot tougher. Whether you are monitoring 20 Twitter accounts for your company or juggling your Linkedln and Facebook profiles, social media management will surely take a great deal of time and effort on your end.
Fortunately, there are social media management tools that help you maintain your growing networks and flourishing social sphere. Some of these tools will consolidate your online presence across a variety of networks, while others specialize in maintaining your multiple social media accounts under one site.
No matter what kind of online business you are operating, there is a tool that can make your social media marketing efforts a lot simpler and better.
- Hootsuite
Hootsuite is, without a doubt, one of the most popular and prevalent social media management systems today. As an online marketing tool, Hootsuite has a spectacular array of features that can greatly benefit your business in many ways. Not only will it manage your social media channels, but it can also enable you to know what consumers are saying about your company and brand.
Pros
- With HootSuite, you get to easily manage a multitude of social networks like Foursquare, Google+, Linkedln, Facebook, Twitter, and others
- This social management tool allows you and your personnel to make quick replies to followers and fans, which eliminates the stress of overlooking your valued fans and coordinating replies
- It allows you to manage your customer service on Twitter
- Works on all browsers and has a collection of mobile apps to help you manage your accounts, when you are on the move
- Free reports on your email
- TweetDeck
TweetDeck is a Twitter management system that gives you the power to see everything in your Twitter accounts under a single interface. As an internet marketer, this tool also gives you the freedom to personalize your display by hiding or showing several columns. Since this tool is specifically designed for Twitter, it may not be your best bet if you are looking for a tool to simultaneously manage all your social media accounts. Still, it is a superior tool that allows you to optimize your Twitter marketing efforts.
Pros
- Free and easy to use
- Easily manages all your Twitter profiles
- While TweetDeck is mainly tailored for Twitter, it still can be used to update your other social media sites, such as LinkedIn, Google + and others
- Organized Twitter feeds
- Twitonomy
Twitonomy is a tool that can be used for analytics in your Twitter accounts. With Twitonomy, you get all sorts of stats about your Twitter activities, including Tweet posts a day, links you have shared, hashtags you have often used, and a whole lot more.
Pros
- Get visual and detailed analytics on your network’s hashtags, mentions, replies, retweets, tweets and more
- Get insights as well as filter, search and browse for users you follow and the ones who follow your accounts
- Track the clicks on the URLs posted in your Tweets
- Export or backup reports, mentions, retweets, tweets in one click
- TwitNerd
TwitNerd is an amazing tool that allows you to find the right people to follow. In addition, this tool allows you to create posts that generate a lot of buzz in Twitter sphere. Best of all, it gives you a chance to reply to all your followers in a fast and efficient way. Indeed, this TwitNerd can give your Twitter marketing efforts a boost.
Pros
- Free
- With its ‘Follow by Keyword’ feature, you get to input any phrase or keyword that will introduce you to a variety of popular users and influencers on Twitter
- It automatically creates ‘Follow Friday’ tweets based on a number of factors, such as those who mention you the most and those who retweet your posts
