10 Laws Of Social Media Marketing
Social media has taken over the world and become fundamental to so many aspects of life, including business. Marketing is no different; social media has been changed by the exponential use of social media sites. New markets are available which can be a huge advantage to any business, but there are ways to use social media more effectively. Here are some tips, which can help a business develop a more effective social media marketing campaign and presence.
- High Quality
With so much content available online these days, you need to ensure your posts are of the highest quality and really valuable to your target audience. Get a competitive edge by spending more time creating valuable content that you can share with your followers. Stellar content wins shares and likes, be useful, be informative, offer more than your competitors and you will win people’s trust and devotion.
If your campaign is only tailored around promos and self-serving social media updates, your followers are likely to switch to another business who offers them more.
- Be Focused
Vague and undedicated content is of no use to people. Your followers are following you for a reason and want to see posts that are well targeted to their interests. Stick within your niche. It is a bad idea to try to post about everything; it will muddle your message, and turn people off who can to your profile with a specific intent. Post on topics in your own niche and perfect them to wow your audience.
- Dedicate Time
Social media marketing is a not a quick activity; meaningful posts take time and thought. You need to dedicate this time to your social media marketing strategy to ensure it will be effective. There is no point rushing through a few posts once a week with little interaction; this will not create the best image of your brand and business. Social media marketing experts recommend each word and each link to be thought out with specific goals in mind, be it to build your brand, offer a more valuable customer experience, make sales, or simply engage new followers with authority content.
- Connect With Key Individuals And Organizations
To be effective and influential, you need to identify the key people or organizations who can promote your business. These organizations will ensure the audience you are trying to reach will see your posts and can increase your business. Social media is one of the best platforms to connect and network with other marketers and businesses in your niche, and cross promotions are ideal opportunities to grow your customer base. Don’t be afraid to promote others, the rewards can be substantial.
- Be Accessible To Your Followers
There is no point posting content online and not enabling people to interact with you following the post. You need to ensure you are available to your followers so they can interact with you and ask questions, which give you a further chance to promote your business and become a go-to source in your niche.
- Share And Promote Other People’s Online Content
If you want people to engage with you, you need to share and comment on their content. Social media is not a one-way street; you need to share, repost, and comment on other people’s content and they will do the same for you. This further promotes your business and increases awareness of your brand.
- Pick Your Social Media Sites
Not every demographic will use the same social media sites. To be effective, you need to pick the sites, which are used most by the people that you are trying to target. For example, Snapchat is used by young people whereas all ages are on Facebook and Twitter more. 58% of all Pinterest users are women, who shop! So, any ecommerce benefits from being on Pinterest.
- Acknowledge Your Followers
If a potential customer contacts you by telephone or comes to your office, you would greet them and provide a good level of customer service. Enquiries online is no different; if one of your followers contacts you through social media, you need to ensure they are contacted with the same priority as if they came in through your office.
- Remember Your Followers Are People
It may sound silly, but it can be easy to forget there is a normal human behind each social media post, like and comment. Tailoring your social media content to these people will ensure they feel valued and included; this is what will increase sales for your business.
- Pay Attention To Competitor’s Posts
A key method of ensuring your social media marketing works is to simply read other posts. This means you will be kept up to date with the latest trends and developments, to which you can respond accordingly. It also helps avoid replication and enables you to set your posts apart from others.
Is Your Brand Social Media Marketing Ready?
Social media sites such as Facebook, Twitter, LinkedIn, and Google+ have become the new destinations where consumers gather to “hang out.” While they are visiting these sites and using them with staggering frequency for social purposes, they’re also in a prime position to make purchasing decisions, seek out reviews and recommendations, and ultimately purchase and consume.
In fact, Facebook recommendations have become a prime source of buying decisions by consumers. Even if it’s largely subconscious, they’re ready to absorb without much objection when they’re in their relaxed, social space.
To fully exist online, your brand must have an online presence and appear frequently on social media in a unique and interesting way that will encourage people to share and recommend your services or products. But your brand has to be ready to stand up to social scrutiny, and become a recognized and trusted part of your target customers’ lives.
Before you bring your brand fully to fruition on social media, make sure you’ve completed all the steps below to make sure your launch is a successful one for your business. Social media marketing is a strategy, it takes thoughtful planning, testing and implementation to reach your and connect with your target audience. It is a delicate balance between promotion and building relationships, with the latter being the key in improving your bottom line.
Do Your Research
Prior to picking a brand name and logo and putting it out into the social media channels, you need to do your research. Begin by understanding what people are already saying about your brand online, and also see what’s being said about your competitors as well.
You should also immerse yourself in social media, and see what kinds of content, information, reviews, products, or services your target audience is talking about, sharing, and recommending. If you align your posts, messaging, and promos with what people are sharing and posting about most in your field or industry, then you’ll make a bigger splash with your brand by immediately delivering things your social customers want and crave.
Validate Your Name And Logo
Having consistent and recognizable marketing messaging on all fronts begins with a brand name and corresponding logo that people will be drawn to, and remember. If you already have a name, logo, and existing customer base who are familiar with both, it’s a great move to ask what they think through a survey. Often times, you’ll be prone to get stuck in an idea or logo that just isn’t working, and one of the best ways to understand if you’re being remembered by the people you’re seeking to interest, is to ask them.
Make A Plan
Wandering into the land of social media with no plan or direction will likely cause you to get lost in the masses of information already abundantly infusing the online social scene. However, if you go in prepared with a solid plan identifying all the objectives you want to achieve, and how you’re aiming to accomplish them, you’ll avoid being swallowed up.
Writing your goals down is a great, and often underutilized tactic for making a social marketing plan, so give it a try, and see if it helps manifest your success more quickly.
Additionally, testing conversions and results from all channels that you plan to use is important to avoid wasting time on venues that are not meeting pre-set goals. Not all social media sites will be effective in all industries and business models and testing allows you to weed out the winners.
Collaborate…And Listen
As you’re brainstorming ideas, and making plans for a thriving brand on social media, remember that collaboration is essential. You should work within your team, or bounce ideas off a trusted and knowledgeable colleague to make sure you’ve covered all the vital aspects of your market research, and leverage the power of sharing ideas and solutions toward a common goal.
And don’t just throw your ideas out and hope they stick. Really listen to all the feedback, ideas, and objections you receive so you can make your brand and your message even stronger.
Test, Review, Improve, Repeat
If you’re unsure on a new logo design, or a marketing idea, sleep on it. But don’t take too much time tinkering or picking at unimportant details either. Social media evolves rapidly, and testing out your ideas, and improving and changing along with it will keep your brand fresh.
What is the difference between a static and dynamic websites?
Static websites are websites that contain content that is fixed. This means that it does not change often. Dynamic websites are websites that are changing often. You can make a website dynamic by using the right software.
A static website is difficult to update. If you want to change anything about it, you will have to update the entire website again. You can make your website dynamic by using the right CMS. You will need to decide whether you want your site to be static or dynamic before you choose which CMS you are going to use.
A CMS lets you change the appearance of your site. You can add new pages, change the order of the pages, and change the content of those pages. All of these changes will be reflected in your website. You will not have to worry about having to update the entire website again if you make any changes. The best part of using a CMS is that you can add new pages without any programming knowledge. You don’t have to spend hours creating the pages. You can just write the content you want on the page.
If you want to build a dynamic website, you can use WordPress. WordPress is a good option for those who are looking for a CMS. It is easy to learn and use. You can create different websites for different projects. Some companies even use WordPress to build their online portfolio.
WordPress is one of the best Content Management Systems (CMS) available for website owners. With this tool, you can easily manage your website content, create new pages, add images and videos. You can also add plugins and themes. WordPress is very popular among webmasters because of its features, ease of use, and ease of integration with popular CMS systems. It is free to download. Installation is easy and it is supported by a large community of users.
There are lots of forums and user groups on the internet where you can ask for help. These groups are helpful if you get stuck with a problem. You can also contact a WordPress professional or a web designer who knows WordPress. He/She can help you.
It can be used to create blogs, portfolios, and websites. It can also be used to create newsletters, online magazines, and e-commerce stores.
If you already have a website, you can use WordPress to upgrade and enhance your existing site. You can also import content from your previous site. This is very helpful for a business because you can easily update your company’s website with the latest information.
WordPress has a vast number of plugins and themes available online. You can find many of these plugins and themes on the WordPress repository. You can use these tools to extend the functionality of WordPress or to make your website look unique. If you have never used WordPress, you can learn the basics by watching a tutorial.
The ease of use is one of the reasons why many people choose WordPress. However, you may need to install additional plugins to be able to take advantage of all its capabilities.
Many people have been able to build successful websites on WordPress. You can do the same.
To start building a successful website on WordPress, you’ll need to invest in a WordPress hosting plan and a domain name. Once you have both, you can begin setting up your WordPress site.
