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March 15, 2021by trudigitalContent Marketing

How To Make Your Photos Last A Lifetime (and Beyond)

How to Make Your Photos Last A Lifetime (and Beyond)

Digital cameras are great, and thanks to smartphones, we have one with us almost all the time. We’re taking more photos than ever before, and building a lifetime of digital data. But despite the enormous value of these photos and videos, most people don’t have a backup. It’s time to shine a light on this essential task and make it a regular habit before those precious memories are gone forever.

If you asked someone what possession they’d save from a house fire, most would say photos, and they’d make a point of grabbing a frame or album on the way out. But with digital photos, you don’t need a fire to lose everything, they could simply disappear in the blink of an eye with hardware failure or theft. There’s no warning, no smoke alarm, and without a plan already in place, no chance to recover the data. It’s time to get set up with a true backup system.

Is one copy enough?

You might think saving your information to an external hard drive or flash drive is enough. You’re right, it’s better than nothing, but since the data is stored in only one place, this isn’t a backup – it’s just storage. That drive could fail at any moment, perhaps from age, malfunction or plain old theft.

Often enough, that drive even becomes lost over the years, put somewhere ‘safe’ and promptly forgotten! And with the way technology is moving, accessing that data in 5 years might even bring up compatibility issues – some newer computers don’t even have CD/DVD drives, yet hundreds of thousands of homes would still have photos stored on a disc.

Two copies?

You might have your extra storage drive as backup and keep a copy on your computer. This is a better solution, and how most people store their data, but it still isn’t enough. While you’re protected against device failure, that house fire is going to take both copies up in flames. Thieves would probably grab the external drive while they’re bundling up your computer too, so again, you’d be left with zero copies. It’s close, but it’s not a true backup system.

The rule of three

We subscribe to the backup rule of three. Just reading this may sound like overkill, but tech is fragile and device failure is a constant risk. We recommend keeping one copy on the computer/device, another on an external drive, and a third copy as last resort tucked safely away in the cloud. The cloud backup can be fully automated so you don’t even need to worry about remembering to do it. If the day comes that you need your data back, it’s ready and waiting in perfect condition. Cloud technology also means your data is far away from any potential fire or flood, it’s secure and with the right provider, guaranteed against loss.

There’s a saying in the IT industry: “There are two kinds of people: those who backup, and those who have never lost all their data”. No matter what the cause of your data loss, it always has a deep impact, particularly when it comes to precious data. While re-creating some homework or the family budget might just be inconvenient, there’s no way to recreate photos once they’re gone. It’s a loss that hurts for a long time, but it’s also so very avoidable.

If you value your data, give us a call at 561.693.1978 to implement a well-rounded backup system.

The Keys To Content Marketing In Jupiter

Internet marketing and web design services are a key aspect to any content marketing that takes place in Jupiter. In order to create a truly dynamic online presence, Internet marketing and web design services go hand in hand. After all, what good is a top notch website if your customers are not even able to find it? content-marketing-services

Without a good marketing strategy, all of the time and effort that is put into the business’ search engine optimization strategy is essentially all for naught. Content marketing is everything and unless we are willing to take the proper steps, our businesses are only going to be left in the dust over the long haul.

So what are the keys to successfully marketing content to the South Florida consumer? How does a business avoid all of the typical concerns that will usually come into play during situations like these? The answers are probably much simpler than you ever could have realized.

Content Marketing : The Strategy

It all starts by devising the proper strategy. Content is not going to market itself. Content that is presented without an actual strategy is not going to be acknowledged. It will take a certain amount of time and effort for a company to create the strategy that is going to be used, however. No good strategy is going to come together overnight.

The best way to come up with this plan is to reverse engineer. In other words, sit down and ask yourselves who the content is being created for. What are the goals for the content? Who are you trying to share it with? Having detailed answers to these types of queries is incredibly important. This is how the process is completed.

Companies must also willing to set realistic goals for their content. For example, it would be nice if the content you created reached several million people. Unfortunately, this is the sort of goal that is simply not all the realistic. Remember, you are not competing with other companies in this regard. You are only competing with yourself.

Lastly, make sure that you are generating content that is useful and reliable. Is the content going to inspire others in your industry to share it with their audiences? Are you providing content that is going to remain useful to readers in the months and years to come? As anyone who has ever created a website knows, the best content is always evergreen.

The best content is also more likely to receive the proper search engine rankings. Google knows how to weed out all of the unnecessary junk and their algorithms are constantly shifting. Impressing Google is equivalent to impressing your customers. That is what it is all about and this is an element that cannot be ignored.

Tips On How To Improve The Quality Of Your Content

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The importance of content to internet marketing cannot be over-emphasized. All digital marketing techniques like organic search engine optimization, social media marketing, and Google Adwords are geared towards bringing traffic to your web pages but it is the content therein that will make visitors patronize you.

In other words, if your content is not compelling enough, all your internet marketing efforts will be a total waste of resources. Here are some tips that will make your digital marketing efforts more effective.

Your content should be strategic

Before you come up with any content, you need to know the exact goal of your content. Is the piece of content meant to engage readers or to make readers share it? Or is it meant to just educate readers in order to position your brand as an authority? The answer to this will give your content a direction. You should also determine your target audience.

Your content should include an elevator pitch

You must have heard about the “elevator pitch” concept. You should include an elevator pitch in your content. There should be a part of your content that talks about your business concisely and briefly. The pitch should be compelling enough to convert readers.

Features are useless without benefits

If you have to include the description of all your products, don’t make the common mistake of focusing on only the features of the products. People don’t really care about features. Rather, they are concerned about the benefits of the features. So, you should always tie the features to benefits.

For instance, “The shoes are available in black color” may not attract buyers. Instead, it is better to say “The shoes are available in black color so they will match all outfit colors”. This will attract buyers much more.

Mind the quality of your content

It is important that your content is related to your niche and you should ensure that it is highly educative and informative. This will make your subscribers trust you and see your brand as an authority. Most importantly, you should be consistent in providing quality content. Never sacrifice quality for frequency. If you plan to post new content every week, it is better to miss a week than post low quality content. When you are consistent with high quality content, Google and other search engines will rank your website/blog higher.

To achieve this, you must always carry out in-depth research on each topic. Make it a standard to provide rare information and not all the points that can be found all over the internet.

Include videos in your content

Videos attract visitors more and they also boost rate of conversions. Most of all, they promote higher ranking since search engines rank content with videos higher. So, you may want to include a couple of videos in your content.

You have the options of either following these tips strictly or hiring content experts. Whether you reside in West Palm Beach or South Florida, there are numerous content or digital marketing experts that you can hire.