There is no point preaching the merits of content marketing any longer; it is however pertinent to say that very few content marketers successfully achieve the goals they have set for the content marketing drive even after content creation.
Webinars, for example, are very useful when it comes to attracting and maintaining qualified leads, but they do not fare so well in the area of link building. Publishing new data and research, however, does better in creating a robust link profile.
This is not just hearsay, but the result of findings from a verified Link Building Survey which involved more than 600 SEO services providers in different fields around Florida and beyond. Here are the five types of contents they believe are the best at growing links in today’s ecosystem.
- WHITE PAPERS
High quality white papers equal high-quality link networks. This simply means that by creating content so great and rich that it can both be used to engage with customers flexibly as well as serve as a reference material for further sales drives.
It acts as a cornerstone content on which audience engagement is built; therefore, quality must never be sacrificed for any reason. By sacrificing branding needs, focusing on information, rather than advertisement, an effective white paper is created.
Infographics that are original, personalized and yet information – rich are also an indispensable tool for successful digital marketing drives. These Infographics need to be created with the customer in mind in order to generate solid links.
To nail this tip, the first step is to pick a specific topic that is very relevant to the target audience, collate points from (preferably proprietary) research about the topic and finally, ensure that it catches the eye. A topic on West Palm Beach, for example should only talk about that part of Florida, telling the audience something new in a colorful way. Infographics are as much about the information they carry as they are about how they are presented.
- RESEARCH AND NEW INFORMATION
Nothing piques an audience’s interest more than the prospect of being fed new information. The truth is that not a lot of people providing SEO services actually do this, because it is time consuming and requires a lot of effort and resources. New research information based on a solid premise, from a credible source, over a large – enough sample size is a sure-fire winner in the game of digital marketing.
Many proclaimed SEO services experts will suggest the use of videos to boost link building, but this also has to be done well. The videos have to be relatable to the audience and carry information that is useful to them.
Yes, they are not that inefficient, actually they do have some impressive results WHEN USED RIGHT. Most complaints about webinars stem from inadequate delivery – it is a very good policy to feature leading influencers in the industry in webinars for better delivery. The content being delivered also affects how successful the webinars will be in link building.
The bottom-line is, to succeed in the SEO services industry in Florida or elsewhere, delivery method is important but not as important as the content being delivered.
For every business around the globe, content marketing strategy is imperative. Nevertheless, establishing a routine of producing quality content can be a daunting task since it involves increasing content both online and offline. Many consumers these days embark on serious research on different products and services before making a choice. Content marketing does not directly bring about sales of an item. Instead, it enlightens consumers on the quality and importance of such products or services. This will subsequently result in sales. So, what should content from a successful digital marketing agency look like?
Essential Qualities Your Content Marketing Strategy Needs For Success
- It Must Be Compelling
When forming your content marketing campaigns, the first thing you need to think of is how to make your content compelling. While there are numerous ways to deduce action from your customers, the main thing to do at the initial point is to build their interest. In your content marketing campaign, there are certain things you need to incorporate as part of digital marketing for it to be compelling. For instance, it is essential that you add a significant and promising introduction into your videos and blogs that trigger your customers’ interest by highlighting what they will benefit if they do not stop reading.
However, it helps to use cultural triggers to convert your consumers. For instance, if you are aiming at a particular age demographic, it is imperative that you use a population culture reference that is up to date to express your view. Try as much as possible to include an interesting story line to your content to make your customers emotionally attached. This is because humans tend to absorb information best through story telling.
- It Must Be Informative
Try as much as possible to make your content informative. In other words, your content should be able to pass useful information across to customers. It should be purposeful not just promotional. Your content should be targeted towards answering certain basic questions. For instance, it should be able to answer any question about how your company came into existence, the main reason why your customers need to patronize and use your services, how useful the product will be, etc.
- It Must Be Engaging
In the quest for quality content production, it is essential always to produce something that will attract and keep the attention of your audience. This is because the more amazed your audience feel about your content, the greater the rate at which they will broadcast it with friends and relatives. When you produce engaging content, you will be able to gain user-generated traffic. Your digital marketing agency should know this.
Finally, adopting these qualities in your content as part of your content marketing strategy will in no doubt guarantee the success of your digital marketing campaign as long as you deliver your promises.
In order to effectively deliver relevant and personalized content to customers, there is the need for businesses to leverage social media. Every day, over 500 million tweets are shared on Twitter with about 4.75 billion pieces of content produced on Facebook. No doubt, the importance of harnessing vital social media data cannot be relegated. Here are 4 simple ways you can create engaging content.
Find trending topics on social media
From global events like the Super Bowl halftime show to the notorious Petya and WannaCry ransomware attacks, there is the need for every member of your support team to acquaint themselves with trending issues on social media.
For instance, when the wrong name was read at Miss Universe in 2016 by Steve Harvey, Burger King was quick to react professionally by captioning a picture in a tweet that read “At BK, everyone gets to keep their crown.” Apart from its timely nature, this message was so cleverly presented that it resulted in almost a million replies, likes, and retweets.
In order to ensure proper engagement that will yield higher conversion rates, medical practices need to get involved with trending matters as they help to polish up content. Additionally, knowing what’s trending can go a long way in helping to engage new groups of potential customers and establish relevance in larger conversations.
Follow local and global news
Another effective way through which engaging content can be created is by understanding what’s happening locally and globally. Your team members should keep themselves abreast with the latest information on happenings around the world and also feel free to share what they’ve learned from the local and global scene.
Exploit consumer-generated content
User-generated content is a very powerful tool needed for attracting potential customers. According to a recent study conducted by Bazaarvoice, shoppers are very likely to make purchases especially when they interact with consumer-generated content. You may need positive and authentic customers’ experience to persuade non-customers to make a purchase. To effectively drive awareness, you need to leverage user-generated content. Social data derived through this means can help these experts address content pain points.
Integrate social data into your current marketing strategy
Gather social media data and put them to good use by incorporating them into your marketing strategy. You stand to achieve a better understanding of your customer through this means. You can also use this approach to create and organize more effective content and marketing campaigns as it helps to give you a better understanding of kind of audience you are engaged with.
Like the operation of small- and medium-sized businesses, social media has changed in no small measure. Understanding how to utilize this medium will help establish significant improvements.