The internet presents an immense avenue for businesses to promote their products and get more customers. Gone are those days when the traditional form of advertising; television ads, radio jingles, newspaper ads, were the only means through which businesses can inform the public about their products and services.
Currently, digital marketing gives businesses the opportunity to promote their product and services to a huge number of audience at a lesser cost compared to what is paid for traditional marketing. Aside from the lower cost and wide reach, there are also several other advantages of digital marketing, some of which include better return on investment, easy to set up, and easy to manage and so on.
Digital marketing is defined as any form of business promotion which happens on the internet. It is divided into different types such as social media marketing, email marketing, affiliate marketing, pay-per-click etc. A business can opt for one or more of these types of digital marketing campaigns.
Each has its own pros and cons but one of the most effective, that no business should consider doing without, is social media marketing. Social media marketing constitutes a large part of digital marketing. To be a successful digital marketing agency in Florida, South Florida or West Palm Beach, you must be aware of the different audience that constitutes different social media platforms and learn how to tackle them.
There are two ways by which you can promote ads effectively on Twitter. The two ad platforms available on social media are called “Twitter Promote” and “Twitter Ads”. These campaigns can easily be set up by users, as it takes into account the user’s overall tweets. Users and businesses can gain or increase their followers and even spark conversation using Twitter.
Twitter is also an excellent way for you to expand your global audience. The platform has a tremendous following outside of the US and Canada. Through the use of Twitter Promote and Twitter Ads, you can pay for engagement and set your own objective to get started.
LinkedIn is one of the very efficient social media platforms for digital marketing, particularly for businesses. It helps to promote the brand, produce leads, and drive traffic. There is an array of ad types available to you when creating your LinkedIn campaign. For example, sponsored contents are a form of ads placed directly onto the news feed which would be seen by both desktop and mobile users.
You can also choose to personalize your campaign using InMail. It is recommended that you use the individual’s first name, as this would get them to open and read your content.
Equally, Instagram also aims at promoting brand awareness, improved conversations, and audience targeting. It is important to note that Instagram is most popular with the millennial generation. Therefore, a smart business move will be to create ads that would pop up on their feeds.
Instagram is a photo/video sharing platform. When you employ visual aids to pass across your message, you are more likely to get greater responses than if you rely on text ads alone.
Lastly, it is imperative that you are taking the right steps to reach your social media users. You must speak to your audience with ads that would take your business to the next level. You can contact us, a reputable digital marketing agency, for your online marketing needs.
Advantages of Video Ads
Video ads have become an integral part of digital marketing these days because of their numerous benefits. Videos are more entertaining so they are more likely to be viewed than other images and texts. Another reason digital marketing companies don’t joke with videos is that they pass more messages than text and images.
You must have heard that a picture is worth a thousand words. If that is true, a video is worth millions of words or more, depending on how long the video is. Internet marketing is all about promoting the popularity and credibility of brands and no format does that more than videos.
Here is the best part – Videos make internet marketing very effective in West Palm Beach, South Florida, and other parts of Florida because they boost SEO. How? Google and other search engines rate websites and web pages with videos higher than the ones without them. So, it is no longer an option but a necessity to upload videos on your website.
How To Boost Digital Marketing With Videos
Optimize Your Video Title
Even though videos are very interesting, there are thousands of them online right now and more will still be created. So, not every video will be viewed. This is why you must use a very catchy title to attract potential viewers.At the same time, you should be true to the title.
Don’t title your video deceptively. Your video should not be different from its title. You may be able to trick some people to view your videos with deceptive titles, your ranking will eventually suffer in the long run. It is just a matter of time before someone reports you to Google.
Upload One Video Per Web Page
Only very few digital marketers are aware that Google usually indexes only one video per web page. So, you should insert only one video on a page . If you must upload more than one video on one page, make sure you upload the most important one first.
After the first one, the other videos on the same page will not offer any SEO value. However, they may still be viewed by your target audience.
Make The Videos Brief
Internet users cope with time constraint so only very few people have the time and patience to view long video ads. This is why it is better to make your videos short and sweet. An ideal video does not exceed sixty seconds in duration.
Transcript Your Videos
For clarity and to buttress the points you are trying to make on the videos, it is advisable to transcript the videos. Non-natives usually find it difficult to hear and understand Americans. For such people, reading the transcripts of your videos will make them understand the videos better.
Add a Call To Action
It is also important to always add a clear call to action on your videos.
Share It On Social Media
The more your videos are shared, the more the popularity of your brand will soar higher and that means more sales for you. So, encourage views to share your videos.
With the tips above, you should be able to boost your SEO tremendously with videos.
There are a lot of ways by which digital marketing agency and website design companies can improve their businesses and make them better. One of such ways is through the incorporation of the Live chat feature into their website. This feature is an indispensable tool for these businesses. For anyone or any business that is in doubt of its effectiveness, below are three ways by which the live chat feature can be of help to digital marketing agency and website design companies in Florida, South Florida, and West Palm Beach.
1. Improved Problem Resolution:
One of the major benefits of the live chat feature is its improved problem resolution capacity. Live chat allows a majority of the challenges that customers have to be resolved on the spot. According to some statistics, 8 out of every 10 cases are resolved during a chat . This way, customers won’t have to return complaining of the same problem.
The live chat feature comes with a whole range of tools that enable agents to chat flawlessly with customers, so rather than having to explain everything over the phone – which can be quite challenging particularly when it is technically related – agents can simply send link or images of what they are trying to explain. This way, customers won’t have to be pushed through complicated troubleshooting processes.
2. Reduced Costs:
Another key benefit of the live chat feature is the reduced cost. Without the live chat feature, any company that wishes to interact with its customers must do so over the phone, this would require the company having call center agent. The more customer the company has, the more it has to spend to deliver amazing customer service. The edge Live chat has over the phone is that it allows live chat agents to engage in conversations with multiple clients simultaneously. This is certainly not possible on phone. The ability to engage in multiple conversations/chats with several clients can help a company cut down on its support cost.
3. Advantage Over The Competition:
The ability to stand out from competitors is one ingredient that makes for a successful business, including digital marketing agency and website design companies. The live chat feature is not ubiquitous; it is not something you would find on every website.
By offering live chat it gives you an opportunity to stand out from your competitors. Businesses that do not have live chat feature tend to be less attractive to online visitors. This feature is quite powerful. As a business owner as soon as you begin to provide real-time support to your customers, there would be a noticeable increase in the number of new customers that you would have.
The live chat feature also makes customers feel much more comfortable, as they can engage in the chat while doing other things, quite easily.