Advantages of Video Ads
Video ads have become an integral part of digital marketing these days because of their numerous benefits. Videos are more entertaining so they are more likely to be viewed than other images and texts. Another reason digital marketing companies don’t joke with videos is that they pass more messages than text and images.
You must have heard that a picture is worth a thousand words. If that is true, a video is worth millions of words or more, depending on how long the video is. Internet marketing is all about promoting the popularity and credibility of brands and no format does that more than videos.
Here is the best part – Videos make internet marketing very effective in West Palm Beach, South Florida, and other parts of Florida because they boost SEO. How? Google and other search engines rate websites and web pages with videos higher than the ones without them. So, it is no longer an option but a necessity to upload videos on your website.
How To Boost Digital Marketing With Videos
Optimize Your Video Title
Even though videos are very interesting, there are thousands of them online right now and more will still be created. So, not every video will be viewed. This is why you must use a very catchy title to attract potential viewers.At the same time, you should be true to the title.
Don’t title your video deceptively. Your video should not be different from its title. You may be able to trick some people to view your videos with deceptive titles, your ranking will eventually suffer in the long run. It is just a matter of time before someone reports you to Google.
Upload One Video Per Web Page
Only very few digital marketers are aware that Google usually indexes only one video per web page. So, you should insert only one video on a page . If you must upload more than one video on one page, make sure you upload the most important one first.
After the first one, the other videos on the same page will not offer any SEO value. However, they may still be viewed by your target audience.
Make The Videos Brief
Internet users cope with time constraint so only very few people have the time and patience to view long video ads. This is why it is better to make your videos short and sweet. An ideal video does not exceed sixty seconds in duration.
Transcript Your Videos
For clarity and to buttress the points you are trying to make on the videos, it is advisable to transcript the videos. Non-natives usually find it difficult to hear and understand Americans. For such people, reading the transcripts of your videos will make them understand the videos better.
Add a Call To Action
It is also important to always add a clear call to action on your videos.
Share It On Social Media
The more your videos are shared, the more the popularity of your brand will soar higher and that means more sales for you. So, encourage views to share your videos.
With the tips above, you should be able to boost your SEO tremendously with videos.
There are a lot of ways by which digital marketing agency and website design companies can improve their businesses and make them better. One of such ways is through the incorporation of the Live chat feature into their website. This feature is an indispensable tool for these businesses. For anyone or any business that is in doubt of its effectiveness, below are three ways by which the live chat feature can be of help to digital marketing agency and website design companies in Florida, South Florida, and West Palm Beach.
1. Improved Problem Resolution:
One of the major benefits of the live chat feature is its improved problem resolution capacity. Live chat allows a majority of the challenges that customers have to be resolved on the spot. According to some statistics, 8 out of every 10 cases are resolved during a chat . This way, customers won’t have to return complaining of the same problem.
The live chat feature comes with a whole range of tools that enable agents to chat flawlessly with customers, so rather than having to explain everything over the phone – which can be quite challenging particularly when it is technically related – agents can simply send link or images of what they are trying to explain. This way, customers won’t have to be pushed through complicated troubleshooting processes.
2. Reduced Costs:
Another key benefit of the live chat feature is the reduced cost. Without the live chat feature, any company that wishes to interact with its customers must do so over the phone, this would require the company having call center agent. The more customer the company has, the more it has to spend to deliver amazing customer service. The edge Live chat has over the phone is that it allows live chat agents to engage in conversations with multiple clients simultaneously. This is certainly not possible on phone. The ability to engage in multiple conversations/chats with several clients can help a company cut down on its support cost.
3. Advantage Over The Competition:
The ability to stand out from competitors is one ingredient that makes for a successful business, including digital marketing agency and website design companies. The live chat feature is not ubiquitous; it is not something you would find on every website.
By offering live chat it gives you an opportunity to stand out from your competitors. Businesses that do not have live chat feature tend to be less attractive to online visitors. This feature is quite powerful. As a business owner as soon as you begin to provide real-time support to your customers, there would be a noticeable increase in the number of new customers that you would have.
The live chat feature also makes customers feel much more comfortable, as they can engage in the chat while doing other things, quite easily.
Informational overload is something that is commonly discussed and yet the problem still persists. Too much information can be just as harmful as no information, or so the experts say . The digital marketing landscape is filled with leaders and South Florida businesses that are operating without the proper template.
In order to combat information overload and get the most out of your Internet marketing, it is important to correctly identify the challenges that you will be facing. Internet marketing is deceptively simple to many but utilizing the correct information is not always so easy.
Informational Overload Challenges In Digital Marketing
Locating data is tough. It is even more challenging for a business to locate data when they have no idea how to protect it or utilize it to their advantage. Let’s take a closer look at the common challenges that a business is going to face.
Data Is Accessible and Non Accessible At The Same Time
Sure, 10 to 20 percent of the data that you need will be readily available. But what about the rest? The aforementioned data that we have access to is kept in a secure location. On the other hand, the rest of the data that we are looking for is scattered elsewhere. This is a major challenge to overcome.
Data Protection for Print Solutions
Too many companies are unaware of the laws that govern data protection. Loopholes are not provided for the data that a business is unable to locate. Your digital marketing efforts should reflect this reality. You are responsible for safeguarding all of the information, even if you do not know that you have access to it.
Content Management Systems Are Not Infallible
The best businesses are always going to have access to content management systems but this does not mean that they are infallible. There are different types of content management systems and businesses must choose the content management system that aligns with their goals, not their competitor’s. The process becomes less efficient if the wrong system is selected.
Lengthy Retrieval Times
The new processes are supposed to cut down on the amount of time that is needed to locate data. Sadly, it still takes the average business at least 25 minutes to locate the data that they need. The best way to keep these seemingly minor problems from becoming a major issue is by using mobile workflow solutions.
With mobile workflow solutions, your Florida team is able to access all of the necessary information more quickly and the aforementioned challenges become a breeze. Internet marketing allows a business to exist on the same playing field as their competitors. With the assistance that a mobile workflow solution can provide, they are able to bring a whole new level of efficiency to their daily operations.