Digital marketing is a great strategy that truly levels the playing field for all businesses, no matter the size or location. However, there are common mistakes that can be made during the Internet marketing process. Even the most experienced South Florida companies fall victim to these errors from time to time. These mistakes are often subtle in nature as well.
Errors like these can cost a business over the long haul, too. In order to get the most out of digital marketing and avoid the typical Internet marketing mistakes, be sure to read on and learn more. To get your marketing plans right, the following tips should be followed to the letter.
Unwillingness To Try New Digital Marketing Techniques
This is an all too common mistake that has been discussed in the past and yet, businesses are still making it in the present day. Too many companies will attempt to do the same thing over and over again. Did you know that this is actually the literal definition of insanity?
If marketing techniques that relied on the digital realm did not provide the desired results in the past, this does not mean that you have to give up. Something as simple as a new color scheme or logo can make a major difference and this is important to remember. Don’t be afraid to try new things!
Focusing On The Wrong Metrics
Businesses need to be able to measure the impact of their campaigns and one of the most common mistakes that is made is the usage of the wrong metrics. If you cannot zoom in and focus on the entire scope of your performance data, this is a sign that some changes need to be made immediately.
Focusing on traffic is important and so are your search engine rankings. While these are both crucial metrics to monitor, they are not the only ones. Google’s algorithms change on a constant basis and the results are going to come up differently when searches are completed.
Setting The Wrong Goals
Setting goals is great but what happens when a business is not honest with themselves about their online marketing goals? This can cause a company to set goals that are not truly feasible. Other companies fall into the trap of following behind their competitors and emulating all of their tactics. Digital marketing is about setting a more personalized goal, though.
If your only goal is to increase your following or your amount of web traffic, this is not the type of goal you should be setting. These goals are too general in nature and have very little to do with your business. The best goals are specific to your business and can easily be measured with the usage of the proper metrics.
Call the Digital Marketing experts at Trudigital Marketing.
The fierce competition among corporate organizations has raised digital marketing to a whole new level with some of the trends discussed below. Every organization and retailer in West Palm Beach, South Florida, and other cities in Florida needs to follow the trends to remain in business.
Digital Marketing Now Includes the Use of Chatbots
Nothing attracts potential customers more than instant response to their inquiries. So, companies now make room for chatbots in their web design because they need to man their websites 24/7/365 to be able to give instant reply to inquiries.
Chatbots are great because they save cost of paying someone to man your website and bots give more accurate responses. The artificial intelligence technology makes this possible. The question is, how does a bot get the answers to all inquiries? This is simple. Every chatbot is linked to a database of answers to possible inquiries from potential and existing customers.
Integrity and Honesty
Another effective customer-retention strategy is to exhibit a high level of honesty and integrity. Some customers will rather patronize a trusted brand even if its products cost more. To build customers’trust you need to take responsibilities for any issue a customer may have with your products or services. In addition, avoid any form of hidden fees. Lay your price structure bare from the beginning.
Never promise what you can’t offer. Work towards building a strong relationship with customers. Consider this scenario. A customer once ordered a product that is out of stock from a retailer. The tag price of the product was $20.95. The retailer appealed to the customer to hold on for a few days for them to restock the product and ship her order. She reluctantly agreed.
Fortunately, for the company the cost of the product dropped by a few dollars. So, they also readjusted their price from $20.95 to$18.55. Most companies would have still sold the product at the old price at least to those that have ordered it. Instead, this company informed her that the price of the product has been reduced to $18.55 so they were going to refund the difference. She was so glad and you know what she said? She told them not to refund that she will order another product and pay the amount that will balance it up. You bet the company has earned the trust of that customer.She will always patronize them.
Use Attention Grabbing Ads
People are inundated with a lot of activities on the net that they really have no time for “regular” ads. In fact, it takes them less than 5 seconds to decide whether to view your ad or pass it. This is why a lot of companies now use short videos to create attractive ads.
Your ads have to be brief, concise, and very clear. These ads should be good enough for a potential customer to view it multiple times.It is now compulsory to create room for videos in your web design.
Conclusively, there are other digital marketing trends but with the three discussed above, you will not only attract more customers,you will also be able to retain existing ones.
The importance that the internet has assumed in the world, redefines the place that digital marketing occupies in the life of brands so that when creating your marketing plan should incorporate a solid digital strategy, since part of the success in today’s world, demands that you have a strong digital presence on the internet. Without a digital marketing strategy, the visibility of your brand, the attraction of customers and the possibility of increased income may be affected.
In a digital campaign you must consider the following important points:
- Content Marketing
The content is the most important driver of a digital marketing strategy. Using a blog is the perfect way to offer your visitors fresh and interesting content. Increasing the engagement and the number of visits to your page, you have already gained the two necessary factors in the conversions of leads. In addition, by keeping the generation of new and attractive content on your page you also create business authority.
- Organic search (SEO positioning)
Consumers get the information they want online by different methods, the most prominent are the results of the search engine. So the most necessary step is to put your site in front of your potential clients and current clients. The only way to achieve this is to optimize your site correctly to help search engines identify what your page is all about and how it relates to what the user is looking for. The implementation of a solid organic search strategy will increase the visibility of your website in the search engines and help direct more traffic.
- Social Media Marketing
It is an excellent means to build and grow your brand visibility across the internet. You can also consider social media as a very powerful tool to spread information and spread content about your products and services. You can use a wide variety of social media platforms, which you will define having established your buyer persona profile. With social media, you open a host of possibilities to interact and connect with potential customers and your current customers.
- E-mail marketing and pages that consent
Only between 1% and 3% of visits to a site make a purchase decision the first time they enter it, and if your digital marketing campaign is driving filtered and qualified traffic to your site, what will you do with the remaining percentile that did not make a purchase the first time? It is at this point that a strategic email marketing campaign provides the return on investment to your company since more than 65% of consumers tend to make a purchase that is associated with a well-planned e-mail campaign.
Take into account all these elements and combine them forming a joint digital marketing strategy, since they are directly correlated for the success of your campaign for your business in Florida, South Florida, and West Palm Beach.