7 Tips For Optimizing A Florida Marketing Campaign
A digital marketing agency can create a state of the art marketing company for any company in Florida. Digital marketing does not remain static over time, though. There are always various changes being made. That’s why a top notch digital marketing agency is so important.
Let’s take a closer look at some of the most viable digital marketing techniques, so that South Florida businesses can get the most out of their next campaign…..
- Establish a Goal
Before a digital marketing strategy is chosen, the company must be sure to establish a goal. Are they looking to increase conversions in the West Palm Beach area? Is the company in search of ways to expand their overall reach? Once the goal has been decided upon, it is much easier for the company to get the most out of their long term approach.
- Decide on a Target Audience
Who is going to be using these goods and services? Has the company narrowed down their target audience and established their core demographics? How old is this audience? Where do they reside? What are their previous buying habits? These are the questions that have to be answered.
- Analyzing The Consumer Journey
The consumer is going to go through a series of stages before any final decisions are made. Consideration, evaluation, purchase and post purchase are the four stages. They must all be considered equally.
- Establishing The Proper Themes
Branding is everything in the modern environment. Color schemes, images and logos all play a major role. The company should utilize their own colors when they are trying to brand themselves online. This is a great way to stand out from the crowd. Businesses should also create specific hashtags that are designed to raise awareness about their products.
- Search Engine Optimization
Keywords must be used, so that the company’s pages can achieve a high search engine ranking. The best keywords are those that are specific to the business’ location and their services.
- Properly Measuring Domain Authority
Once the SEO aspect has been handled, it is time for a business to properly measure their domain authority. Otherwise, the site is not going to receive the proper amount of traction. Are there an array of quality back links on the site? These links are crucial when it comes to making sure that users are directed to the site. Receiving placement on the sites of other industry leaders is pivotal.
- Provide Brand Testimonials
The target audience is always going to be more impressed with a company that is inspiring positive word of mouth. Real testimonials must be incorporated, so that the consumer knows exactly what to expect of the company. A sitemap will need a dedicated page for this purpose. Call us at 561-693-1978 to learn more tips or for any of your marketing questions or concerns.
Is Your Instagram Account Secure?
Why would someone want to target your Instagram account? You share what you ate, maybe the books you read, the shoes you bought, or that really cool image of the sky above. How is that going to help a hacker? Read on to learn more.
OK. Your obvious love of chicken and waffles isn’t going to mean a lot to a cybercriminal, not unless your password is “chicknwaffles.” But there are people who make a living from Instagram. Influencers can make millions by posting a pic of their latest smoothie or the new pair of socks they love. Their IG accounts are their business. A hacker gaining access could destroy an influencer’s reputation, their livelihood.
Businesses, too, are moving to IG as a way to reach a targeted audience with vibrant visuals. They can’t afford to have their accounts taken over by an ill-intentioned hacker. That could lead to lost customers and brand damage.
Then, there’s you, the “average” IG user. Yes, the cybercriminal might still target your Instagram account. For one, they might use your IG handle to reach out to your friends and say, “I’m stuck overseas. I need some money.” Caring friends, not knowing it’s not you, could end up a victim of a scam.
How to Protect Your Instagram Account
#1 Go Private
Instagram lets individuals, influencers, and businesses show creativity. However, you want to control who sees what you post. You may not want everyone to see your photos. Limit your content visibility to friends and family in the Instagram profile window:
- Click on the three dots in the right corner.
- Scroll to the bottom of the options.
- Turn on the Private account setting (the button should turn blue).
You can also block followers you don’t know. Click on your Followers list, and tap on the users you don’t recognize. Tap on the menu button and choose “Block User.”
#2 Disable cross-app sign-ins
Using your IG account to sign in to other applications is convenient, because you have to remember only your IG access credentials. Still, by streamlining your sign-in you are also making it easier for a hacker to compromise your accounts. Now, they can get access to one account and use that as a way into the other connected accounts.
Log in to your account and review all connected applications. You can do this by visiting the Authorized Applications tap under the Edit Profile tab.
#3 Don’t overshare
Sure, that’s the golden rule of social media. Still, we’re talking here about reviewing personal information you share on Instagram. Take a look at your profile information and review whether all those details really need to be there. A hacker could use anything specific you write in your Bio to verify your identity elsewhere. Reconsider posting your birth date, alma mater, anniversary, favorite sports team, etc.
#4 Turn off location services
Instagram’s location services can let you check in at a particular place. But by doing this, you’re giving thieves extra information they can use against you. Instead, go into your phone’s Privacy settings and turn off location services for IG.
You also don’t want to cue criminals that you’re away for a vacation with posts from the beach. You might want to share that sunny sand pic. Then, you regret it when you come home to a burgled home.
#5 Enable two-factor authentication
Of course, the starting point is to pick a strong, unique password for your Instagram account, but Instagram has added two-factor authentication for an added layer of security.
In Instagram’s mobile app you click on the Options icon at the top right to get to a menu offering this option. You will get a short link to click on. Do so, and turn on the two-factor authentication. You’ll set it up using your mobile phone. Then, in the future, you’ll have to log in with the added security of a unique code sent to your phone via text message.
#6 Review your login activity
Keep an eye out for illicit use of your account by reviewing Login Activity. This is under Settings on the desktop app and shows a list of locations from which you’ve logged in. So, if you’ve never been to Thailand, but your IG account has, that would be a red flag. If you do spot locations you don’t recognize, log out from your device, and change your password.
Need help securing your Instagram account or other social media channels? Our helpful Marketing pros have the expertise you need. Contact us today at 561-693-1978
What Are The Primary Benefits Of A Digital Marketing Service?
Florida businesses can benefit immensely from digital marketing. A digital marketing agency is a crucial partner for any South Florida company that is looking to maximize their impact. The advantages of digital marketing are obvious to most but there is much to learn. Any West Palm Beach business that is searching for the best digital marketing agency would do well to take a closer look at the primary benefits:
1. Results That Are Easier To Assess
Traditional advertising does not provide the same advantages as digital marketing from an assessment standpoint. No business knows how many people are truly interacting with their billboards or their flyers. On the other hand, digital marketing provides results that are readily accessible and easy to assess.
2. Simpler Adaptation
Traditional marketing does not allow the business to take a personal approach to their customers. It is tougher for the company to tailor their advertisements to the target audience when they rely on outdated methods. Thanks to digital marketing, it has never been easier to adapt the marketing to their target audience’s specific needs.
3. Lowering Costs
When companies rely on digital forms of marketing, they are able to sidestep all of the high costs that normally take place. An owner can limit their spending and enjoy the sort of return on investment that they are not going to receive anywhere else.
4. Zeroing In On The Target Audience
Every business is looking to reach out to the largest possible audience. When traditional marketing is utilized, a business owner is restricted to one area in particular. Limited outreach is fine but no business owner should be settling. Digital marketing allows a company to expand their horizons.
5. No Special Training Required
No one needs to take a special course in order to become an expert in all things digital. This form of marketing is simple to understand. If there is an aspect of the campaign that is not working well, the company can make the changes necessary and continue to reap all of the benefits of the aforementioned advantages.
6. Higher Conversion Rates
The customer is merely one click away. Traditional marketing does not allow for the same immediacy. Today’s consumer is not going to spend time on the phone and they do not respond to traditional techniques in the same manner that they once did. If they cannot conduct their research in the comfort of their own home, they are less likely to consider the goods and services in question.
Those who are considering the benefits of various marketing services would do well to take advantage of digital assistance. The consumer’s life is made easier, the business receives a greater return on their investment and all parties involved will continue to benefit.
