Most small businesses rely on email as their preferred form of communication. Either internally or externally to clients, customers and suppliers, email is the go-to format we’d be lost without. Our love affair with it is no surprise – it’s quick, simple and provides a paper trail. But its convenience doesn’t always mean relaxed. In fact, poor email communication can hurt your reputation and cost you customers. Here’s how to be smart with your business email:
Manage your inbox: Your inbox is only for items you still need to access. Once you’re finished with an email, you should delete it or archive it. If you were to imagine your inbox as physical letters, you’d never let it grow to a 6-foot high stack of chaos. Instead, you’d either throw them out or do the filing. It’s not hard to identify which ones to keep for reference, so create inbox folders to sort them accordingly. As emails arrive and are actioned, move them to the relevant folder or the delete bin.
Write professional messages: Stepping across the line from casual to careless is easy if you skip the basic elements of good business writing. Grammar will always be important and the sentence structure of your language hasn’t changed. All email programs include a spell-checker, many of which draw attention to errors immediately, so there’s really no excuse. Typing in all CAPS is seen as yelling, and breaking your text into paragraphs makes your message so much more readable. One last thing before you click send, quickly glance over your email to make sure your tone is appropriate and no mistakes have snuck through.
Embrace the subject line: Many emails are missed because the subject line was empty or meant nothing to the receiver. Writing these attention-grabbing nuggets can be tricky, but if you simply summarize the message, you’ll do fine. Just remember to keep them under 5-8 words so they fit on mobile displays.
Be smart with attachments: Keep attachments small – under 2MB – as they can clog up the email server. For larger attachments, share the file location as a link using cloud storage. When you’re sent an attachment you’d like to keep, save the file and then delete the email. And as always, be careful with unexpected attachments, especially from unknown senders. It’s more important than ever to scan all attachments with an antivirus before opening.
Keep your CC/BCC under control: The carbon copy (CC) and blind carbon copy (BCC) let you send the email to additional stakeholders, more as an FYI than anything else. As a rule, use BCC if you’re using an email list or privacy is an issue. But before you add extra people to the email, make sure the email IS relevant to them. There’s nothing worse than being stuck in a pointless email chain!
Call us at 561-693-1978 for help with your business email.
Since marketing strategies like social media marketing and influencer marketing became popular, more and more individuals have underestimated the relevance of email marketing. They consider it an outdated marketing strategy. However, email marketing is still an effective way to reach a targeted audience. It is a part of digital marketing that will never be outdated. If you’re still not sure if you should add email marketing to your digital marketing mix, consider these factors:
1. It Allows Optimal Personalization
Of all the forms of marketing, email marketing allows you to provide a personalized experience for each on your list. It allows you to analyze the user data and segment your email list. The segments will be divided according to the things they share in common. After segmenting it, you’ll create emails that address the needs of each recipient and forward the emails to them. Your audience will be grateful when they receive these emails and will be more propelled to engage you.
2. You’ll Build Lasting Relationships
When you send emails that are appealing to your prospects and customers, they will be happy and more ready to connect with your brand. Building a strong email marketing campaign will make your brand look more reliable and build your customer loyalty. People will prefer to go to you first for information. This will increase your brand credibility and ultimately increase conversions. Your clients will feel more connected to your brand when you make them a priority by sending them regular emails.
3. It’s Affordable
An email marketing campaign is easy to initiate. You don’t need to spend millions of dollars on a campaign before you see results. After you spend some money starting up the campaign, you’ll not need to spend too much on sending regular messages. There will be no need pay for print charges or postage cards. Compared to other forms of marketing, it’s affordable.
4. You Can Measure Your Results
With email marketing, you can measure your marketing efforts accurately. Unlike social media marketing, many tools allow you to track and measure your email marketing campaigns. When you have an idea of things like the success rate, click through rate, and delivery rate, you’ll be able to target your marketing efforts. You’ll know the parts that need more efforts, and you’ll know the parts that are doing well. Knowledge of what works and what doesn’t work will help to channel your efforts.
Email marketing is old, but it is still as valuable today as it was years ago. If you want to build a solid email marketing campaign, contact a professional today for more information. A company with an excellent reputation will be able to take your marketing efforts to the next level using email marketing.
Checking your email is no longer has to be on a daily basis. It can now be done on an hourly basis. The first thing you do when you get to your office is to check your email and when you get home after work, you still check your email. This is minus all the times you check in between. As much as this is effective, it can easily lose the fun in it. Email marketing has become an effective strategy in digital marketing. However, it has to be done well if you are to get conversions. This article is targeted at providing information about how you can make the use of email in social media marketing successful.
To begin with, you need to mind how you send your emails. Never forget that your customers have many emails to read. As such, they might not open yours if it is not catchy enough. Your email should be personalized, and the content should be appealing to your customers. Also, consider the timing of your emails to avoid getting your customers irritated.
The strategy you employ in building a healthy email list is important. The method differs from one company to another. Some of the common methods of building an email list in Florida, South Florida and West Palm Beach involve offering gifts, company newsletters and updates on products. The purpose is to get their names and email addresses. Hence, your message should be compelling. Your email should be properly composed, and it should be targeted to answering certain questions that might pop up in the minds of your clients as regards what to expect from you after giving out their email addresses.
It is also important to note that the choice of your email service provider determines, to a large extent, the willingness of your customers to open your emails. They are more likely to open it if it is from a known and reputable email service. Since email marketing, just like social media marketing tools, is built on expectations, the way you manage the follow-up process is important. You must endeavor to keep your promises. If you fail to follow up with your prospective customers, they will forget your, brand and you will automatically lose them. People in Florida, South Florida and West Palm Beach do not like a disappointment. As such, you must keep your promises for a successful digital marketing campaign.
The proper use of newsletters is also necessary for success. Your email newsletters should be as professional and as informative as possible. It should be easy to read, understand and open on smartphones. It should include updates on products, industry and personal messages.
In conclusion, if your email marketing is not giving you the expected result, below are the things to try: Check the rate at which your emails are being opened, check the rate at which your link in the email is clicked and also check the unsubscribing rate. If any of these are found wanting, it might mean that your emails look too spammy and need to be customized or that your prospects do not trust your brand. The emails should also be grouped into different segments to meet the needs of each group.