Doing business today you are as likely to give out your website address as your email or phone number. Your Web domain is your business identity on the internet. Don’t risk falling victim to the cyberthreat known as domain hijacking.
You build up a business site to represent your brand online. Every bit of content, and all the fonts and images you selected, reflect your business. You probably also have email addresses at the domain name (e.g. firstname.lastname@example.org). So, imagine the pain of finding out that someone else has stolen your domain.
When your domain gets hijacked, you lose control of your website, its email addresses, and all associated accounts. And it’s not easy to recover them.
The Infosec Institute shares examples:
An advertising agency spent US$15,000 and 19 months recovering its stolen domain.
The owner of ShadeDaddy.com lost US$50,000 and had to lay off six of its eight employees. He said domain name theft is “like your house got stolen.”
How does a domain get stolen?
There are several ways this can happen to a business or individual.
The simplest is that your domain name expires, and you don’t know it. Domain registrars must send notice one month and one week before the domain expires. But the reminders might go to an email address that is no longer active or to the Web company that set your site up years ago and with whom you no longer communicate.
Once your domain rights lapse, the site gets disabled. After that, the domain name goes back into a pool of domain names for anyone to buy.
There are people who make money from purchasing domains. They hope to make money off your company’s desperation to get its domain back. Or they profit from redirecting traffic from your reputable Web address to their own.
Then there are the hijackers. These cybercriminals also want to profit from Web traffic redirects or to access your domain emails to send false invoices. They might intercept emails sent to your domain to learn proprietary information. They could change the content on your site or redirect traffic to a hub for online gambling, or worse.
The hijackers might steal your domain by gaining access to the email account you used to set up the domain. Cybercriminals might use phishing emails to obtain the access credentials. They use the password reset mechanism to take over your account and transfer the domain to a different registrar.
Your domain registration company could be compromised, too. It helps to pick an accredited registrar for your domain registration.
Any of these scenarios can have a serious, lasting impact on your business. Once someone else has access to your domain address they can do whatever they want with it.
Protect Against Domain Hijacking
The first step is to protect your access credentials. Leveraging two-factor authentication can also help prevent hijackers from stealing your domain. A registry lock can also help. It requires more communication if someone tries to change domain registration. This lets you know of suspicious activity and gives you some time to react.
It’s also important to know who is managing your domain name and how it is being managed. A Managed Service Provider can take care of this ongoing process for your business. For more on how to keep your website and domain secure Call us at 561.693.1978
People happily share their private information online, building robust libraries that can easily become a one-stop goldmine for fraudsters.
It’s not exactly the intention everyone has when they sign up, as the whole point of Facebook is to share your life with your friends. It hooks us into a global community and the experience does depend on us making certain privacy sacrifices.
So how do you balance being social with staying safe?
On Facebook alone, the average person shares 13 pieces of personal information ranging from a fairly innocent name/email combo, all the way to mothers maiden name and home address.
It doesn’t sound like a lot, but those 13 pieces have the power to unravel your life within minutes.
Even checking in at home or a favorite location has become the norm, helping to create a multi-dimensional online identity. The details are available to anyone who cares to look, whether they’re a friend keeping in the loop, or someone with a much darker agenda.
The problem is, you just don’t know who’s looking at your profile or why.
For example, someone could try accessing your email account by clicking the ‘Forgot password’ link. The email service follows its security rules and asks identifying questions like ‘which high school did you go to? What is your pet’s name?’ Unfortunately, the most common identifying checks and answers are probably available on Facebook.
Once your email address is compromised, hackers can use that to break into other services and go through, clicking ‘Reset Password’ on site after site, account after account – they have full access to your email, so there’s nothing stopping them from emptying your bank accounts – or worse.
7 Ways To Secure Your Facebook Without Missing Out on the Fun
- Begin by previewing your profile as others see it
- Review what should and should not be visible to strangers
- Consider only sharing partial details, like birth day and month, but not the year
- Only ever ‘Friend’ people you know and trust
- Be wary of duplicate or ‘odd’ friend behaviour – hackers will often clone or hack a friend’s profile and initiate an urgent and uncharacteristic request for money
- Update your past privacy settings too
- Set default future sharing to ‘friends only’
Now that Facebook is unveiling new tools for ad effectiveness and even banning ads in certain instances, it is time for businesses to take a closer look at their ad management techniques.
There are a wide range of older businesses struggling to make sense of things. Social media marketing and social media marketing services are able to help these businesses learn more but there is also something to be said for taking the time to learn more about optimization and improvement.
By taking the time to learn as much as possible about the following three steps, a business is able to get the absolute most out of their social media marketing services. Be sure to read on and learn more.
Facebook Ad Management and Its Effect on Social Media Marketing
The 3 Steps That Must Be Taken:
1. The Use of Analytics
Facebook ads are now being crafted with the use of analytics and this is a key aspect of any social media marketing campaign. Facebook ads now offer certain capabilities that did not exist in the past. Companies can now find out more about how their ads are performing in all areas. This allows the company to focus their efforts accordingly.
Determining future strategies has never been easier. Any mistakes that are made during past campaigns are rectified immediately. Businesses are no longer forced to spend time and money on ad campaigns that are essentially doomed to failure from the very beginning.
2. Using Keywords
This should go without saying but there are a wide range of businesses that have yet to take this necessary step. Keywords are always going to play a major role in the way that Google views a site, i.e. categorization. The top companies tend to rotate their keywords on a regular basis.
By rotating keywords consistently, a business is able to cover a much broader range of topics than before. Geo targeting is also increased. For example, Florida and South Florida businesses that seek customers in West Palm Beach can use local terms that assist with their marketing.
3. Geo Targeting
To build on the previous point, these tactics ensure that the company’s ads are exactly where they need to be at all times. This is one of the main advantages that Facebook ads have to offer. Funneling ads towards the areas of Florida that need to be reached does not have to be challenging.
Instead of funneling ads towards an audience that is probably going to be indifferent, geo targeting gives a business the chance to open a dialogue with the customers that are actively searching for their goods and services. In turn, this increases a company’s efficiency by allowing them to save a sizable amount of time and effort.