The Key to Successful Campaigns, According to Branding Expert
In today’s competitive marketing landscape, developing a strong brand that resonates with your target audience is more important than ever. But how do you measure the impact of your brand on your audience? According to a branding expert, tracking brand impact is key to running successful marketing campaigns.
What is Brand Impact?
Brand impact refers to the influence your brand has on your target audience. This includes how well your brand is recognized, remembered, and associated with certain values or qualities. Brand impact can be positive or negative and can be influenced by a variety of factors, including advertising, public relations, social media, and customer experiences.
Why is Tracking Brand Impact Important?
Tracking brand impact is crucial for developing effective branding strategies and measuring the success of your marketing efforts. By understanding how your brand is perceived by your target audience, you can identify areas of strength and weakness and make informed decisions about how to improve your brand’s impact.
For example, if you discover that your brand is not well recognized or remembered by your target audience, you may need to invest in more advertising or develop a stronger visual identity. If you find that your brand is associated with negative qualities, you may need to reposition your brand or improve customer experiences to shift perceptions.
How to Track Brand Impact
There are several ways to track brand impact, including:
- Surveys: Conducting surveys among your target audience can provide valuable insights into how your brand is perceived. You can ask questions about brand recognition, recall, and associations with certain values or qualities.
- Social media monitoring: Monitoring social media mentions of your brand can help you identify how your brand is being discussed and what sentiment is associated with it.
- Website analytics: Analyzing website traffic and engagement metrics can provide insights into how your brand is driving traffic and engagement.
- Customer feedback: Gathering feedback from customers about their experiences with your brand can help you identify areas for improvement.
By tracking brand impact through these methods and others, you can develop a comprehensive understanding of how your brand is perceived and make informed decisions about how to improve your branding strategies.
In Conclusion
In today’s competitive marketing landscape, tracking brand impact is crucial for running successful marketing campaigns. By understanding how your brand is perceived by your target audience, you can identify areas for improvement and make informed decisions about how to improve your branding strategies. Through surveys, social media monitoring, website analytics, and customer feedback, you can develop a comprehensive understanding of your brand impact and drive success in your marketing efforts.
How To Use Twitter To Network And Promote Sites And Brands
Since its advent in 2006, Twitter has become a major social media site that has garnered over 645 million users.
As a social media network, Twitter allows its users to post short snippets of information (containing a hundred and forty characters or less) and share them to their network of followers.
While Twitter was originally designed as a social media network, you can use it as a tool to network and promote your business to an unlimited number of followers. In fact, thousands of online entrepreneurs worldwide have made a fortune from using Twitter.
Promoting a website or product on Twitter, however, is not as a walk in the park, unless you are an experienced and savvy internet marketer. For most marketers, Twitter marketing is a tall order that requires a tremendous amount of effort and time on the end of the marketer. In addition, you need to do a lot of research about it.
Fortunately, this guide will give you insights on how to be successful in using Twitter as a marketing tool.
Below are some tips to help you get the best out of your Twitter marketing campaign:
Relevant Branded Account Name
To promote your brand and business through Twitter, first you need to create a Twitter account. It’s best to either use your real name, if that is how you want to promote your business, or to use your brand name in the account name. If, for instance, your business’s name is Doe Collectibles, a good account name would be www.twitter.com/DoeCollectibles.
Optimize Your Bio
Your Twitter bio should tell potential followers and other internet users what your business is all about and who you are. On your bio page, you should create concise content with a good tone, so that Twitter users can clearly understand your products or services as well as your brand. Furthermore, make sure to include a link to your business’s landing page or website as well.
You can feature your business logo on the profile and even cascade the images in the background, which is an interesting effect.
Add and Follow Prospects
Look for potential buyers and customers through Twitter search or tools like Followerwonk and Topsy. Afterwards, interact with them and follow their Tweets regularly. If possible, try to communicate with them on a daily basis.
As you communicate with them, try to be helpful or casual, and not promotional. Keep in mind that Twitter is a social network, and not a site for classified ads.
Posting useful information relevant to your industry or business niche is the best way to engage followers.
Learn The Dynamics Of Using Twitter
Once you have added a few followers in your Twitter account, follow these important Twitter dynamics:
- Avoid spamming other Twitter users with your promotions and specials.
- Connect with a target audience and be useful.
- Be active in Twitter sphere by posting comments and responding to the Tweets of others often.
- Retweet industry leaders, this helps to catch their attention and get retweets for yourself.
- Only share relevant and useful information.
- Regular Tweeting can be very beneficial for your business, but too much Tweeting can be annoying to other Twitter users. As you promote your brand and website through Twitter, make it a point not to Tweet every 10 minutes.
- Do not promote or sell your products directly, so avoid posting Tweets like “Top-notch Muscle Boosters on sale – $23.99 only.” Instead, offer helpful tips in the form of pages or posts on your site and tweet links to those. For instance, if you are selling a muscle-building supplement, create a Tweet on how to buy the right bodybuilding supplement. Include links to your on site content that will provide more details on the topic.
Create A Solid Base Of Followers
There are many things you can do to create a base of Twitter followers, including:
- Include a “Follow Us On Twitter” link every time you share posts on forums as well as on your website. Also, make sure to put this link on your business cards and email signature.
- Invite internet users follow you on Twitter each you time you create a post on your site or blog.
- Take advantage of Twitter directories like Twellow and Just Tweet It.
- Use Tweet sharing sites like Viral Buzz, where you can post your best content and get tweets for it from other members.
Follow The Top Influencers In Your Niche
Look for the best and most popular people in your niche, and follow them on Twitter. This is important to expose your brand, get more followers, and network with like-minded professionals.
Evaluate and Measure
Use tools like HootSuite, Twitonomy, and TwitNerd to evaluable and measure the success of your Twitter campaigns. This is important and as opposed to flying blindly can lend the appropriate data needed to develop and manage smart campaigns that will yield the optimal results.
3 Internet Habits to Keep Kids Smart and Safe
How can you make the internet a safer place for your children? It’s a common concern as all parents want their kids to be protected and happy whenever they go online. It’s relatively easy to supervise and monitor the very young ones as they stare delightedly at the Disney Jnr site, but the risks increase greatly as kids get older and more independent.
You’ve probably heard the term ‘cyber safety’ before, but safe internet usage goes beyond reminding them not to talk to strangers. With the evolution of the internet and the way it’s now woven seamlessly into our lives, the focus needs to be on ingrained habits. That means ensuring your children have the tools and predefined responses to online events so that no matter what happens, they’re not placing themselves (or your family) at risk. Setting up these habits is easy, and begins with three basic understandings:
Downloads are a no-go
Most kids can’t tell the difference between a legitimate download and a scam/malicious link. It’s not their fault, the online world is full of things that will trick even the most savvy adult. The difference is that kids tend not to take that extra moment to check exactly where that link is pointing, question whether it’s too good to be true, or even read what they’re agreeing to. They want to get back to what they were doing, and if something pops up, their first instinct is to click ‘yes’ – purely so it goes away. Unfortunately, that single ‘yes’ may have just opened the doors to malware and viruses that will ruin their computer. Set a family rule that they need to ask permission for all downloads (and an adult will check it first), and to never click a popup. When you’re called over to give download permission or check a popup, talk through exactly what you’re checking and why. As your child matures, get them involved in this process so their safe habits extend outside the home.
Critical thinking is a must
Most youngsters think the internet is a magical place and can’t imagine their life without it. To them, the internet is on the same level as oxygen! With that acceptance though, comes unwavering trust that the internet would never lie to them, never trick them and never hurt them. While we adults know better, it’s only because we already view the internet with a certain level of distrust. The best way to keep kids safe is to teach them to approach every aspect of the internet with critical thinking. That includes teaching them to question the motives of other people online. Is that person really a kid? What do they really want? Unfortunately, all kids do need to be aware that predators use the internet to target and lure children. Ensure your children tell you immediately if a stranger makes contact. Along with this stranger danger, teach them to identify what marks something as suspicious, and what they should avoid. If they come across anything inappropriate, they should shut down the computer and come straight to you.
The internet is forever
Kids have an overwhelming drive to contribute to the internet, they don’t think twice about recording a video, jumping in a chat room or onto social media. The world really is their playground! But what they don’t understand until they’ve been burned, is that anything they upload, write or say is on the internet forever. Even if they delete it or use a platform where content self-erases, someone can still screenshot and send it right back out. Many cyber-bullying cases are based around this exact type of blow-back. Once your kids know that everything they post is permanent, they’ll be more likely to pause and think.
For more tips and for all of your Internet Marketing needs – give us a call at 561-693-1978.
