People happily share their private information online, building robust libraries that can easily become a one-stop goldmine for fraudsters.
It’s not exactly the intention everyone has when they sign up, as the whole point of Facebook is to share your life with your friends. It hooks us into a global community and the experience does depend on us making certain privacy sacrifices.
So how do you balance being social with staying safe?
On Facebook alone, the average person shares 13 pieces of personal information ranging from a fairly innocent name/email combo, all the way to mothers maiden name and home address.
It doesn’t sound like a lot, but those 13 pieces have the power to unravel your life within minutes.
Even checking in at home or a favorite location has become the norm, helping to create a multi-dimensional online identity. The details are available to anyone who cares to look, whether they’re a friend keeping in the loop, or someone with a much darker agenda.
The problem is, you just don’t know who’s looking at your profile or why.
For example, someone could try accessing your email account by clicking the ‘Forgot password’ link. The email service follows its security rules and asks identifying questions like ‘which high school did you go to? What is your pet’s name?’ Unfortunately, the most common identifying checks and answers are probably available on Facebook.
Once your email address is compromised, hackers can use that to break into other services and go through, clicking ‘Reset Password’ on site after site, account after account – they have full access to your email, so there’s nothing stopping them from emptying your bank accounts – or worse.
7 Ways To Secure Your Facebook Without Missing Out on the Fun
- Begin by previewing your profile as others see it
- Review what should and should not be visible to strangers
- Consider only sharing partial details, like birth day and month, but not the year
- Only ever ‘Friend’ people you know and trust
- Be wary of duplicate or ‘odd’ friend behaviour – hackers will often clone or hack a friend’s profile and initiate an urgent and uncharacteristic request for money
- Update your past privacy settings too
- Set default future sharing to ‘friends only’
Now that Facebook is unveiling new tools for ad effectiveness and even banning ads in certain instances, it is time for businesses to take a closer look at their ad management techniques.
There are a wide range of older businesses struggling to make sense of things. Social media marketing and social media marketing services are able to help these businesses learn more but there is also something to be said for taking the time to learn more about optimization and improvement.
By taking the time to learn as much as possible about the following three steps, a business is able to get the absolute most out of their social media marketing services. Be sure to read on and learn more.
Facebook Ad Management and Its Effect on Social Media Marketing
The 3 Steps That Must Be Taken:
1. The Use of Analytics
Facebook ads are now being crafted with the use of analytics and this is a key aspect of any social media marketing campaign. Facebook ads now offer certain capabilities that did not exist in the past. Companies can now find out more about how their ads are performing in all areas. This allows the company to focus their efforts accordingly.
Determining future strategies has never been easier. Any mistakes that are made during past campaigns are rectified immediately. Businesses are no longer forced to spend time and money on ad campaigns that are essentially doomed to failure from the very beginning.
2. Using Keywords
This should go without saying but there are a wide range of businesses that have yet to take this necessary step. Keywords are always going to play a major role in the way that Google views a site, i.e. categorization. The top companies tend to rotate their keywords on a regular basis.
By rotating keywords consistently, a business is able to cover a much broader range of topics than before. Geo targeting is also increased. For example, Florida and South Florida businesses that seek customers in West Palm Beach can use local terms that assist with their marketing.
3. Geo Targeting
To build on the previous point, these tactics ensure that the company’s ads are exactly where they need to be at all times. This is one of the main advantages that Facebook ads have to offer. Funneling ads towards the areas of Florida that need to be reached does not have to be challenging.
Instead of funneling ads towards an audience that is probably going to be indifferent, geo targeting gives a business the chance to open a dialogue with the customers that are actively searching for their goods and services. In turn, this increases a company’s efficiency by allowing them to save a sizable amount of time and effort.
Internet marketing has become the order of the day because it is much more effective than offline marketing. Think of it. Offline marketing like billboard adverts, radio jingles, television adverts, and print media adverts are all restricted to a particular location. There is no way someone in India will come across billboard adverts, and other forms of non-digital adverts in London if he does not come to London.
However, online adverts get to people all over the world. In short, digital marketing transcends differences in geographical locations. Some online stores will say they ship products worldwide. It is because they get orders from different parts of the world. Without internet marketing, they will only get orders from buyers within their location.
However, as effective as internet marketing is, you need to do it right to get the desired results. This is why this article offers a few tips on it.
Tips on Internet marketing
You don’t just create marketing content now. It has become necessary to keep engaging your existing customers and potential customers with interactive content . A good way is to ask questions or conduct quizzes for your followers on social media.
The more they respond to your questions and posts, the more they develop emotional attachment to your brand. Besides, interactive content boosts your popularity and credibility. It reinforces your brand. To keep churning out educative posts, you have to keep learning within your niche .
This is one of the oldest strategies and it is still very effective. However, don’t make all your emails to your subscribes about your brand. They will get bored and may unsubscribe. Rather, send more of highly informative and educate articles that are relevant to your niche. Your number of subscribers will not only keep increasing. You will also be seen as an authority within your field and this will lead to more sales for you.
Ads with videos usually yield relatively better results for many reasons. A little video passes more information than images and texts put together. Besides, people are more likely to view videos than read text. Most importantly, websites with videos are ranked higher than websites without it by Google and other search engines.
A lot of buyers also believe that videos boost credibility. So, whether it is a marketing video or explainer video or both fused together, you should begin to include videos in your marketing content. Remember, videos go viral more than other ad formats. However, always make your videos brief. An ideal video should not exceed 1 minute in duration.
Get a Google-My-Business Page
Since people trust Google, getting a GMB page means Google has verified your page and your business. Nothing sells products and services faster than the credibility of the brand. GMB page will boost your sales automatically.
Conclusively, you still need to be abreast of new digital marketing techniques and technologies so that you will be among the first few to adopt it. This is because every new technique is always very effective when only very few businesses are using it.