When it comes to website design services, there are several brands that you can choose. Each of these brands have their pros and cons, features and functionalities that make them unique and different from the others.
One of such brands which have gathered popularity in recent times is Squarespace. Squarespace is one of the most popular website design services platforms available in the market. For anyone who watches TV regularly or who is an ardent listener of podcasts, then there is a high likelihood you would have heard the ads for this company.
Considering the popularity of the brand, it is easy to assume that the company is a great platform to employ for your website design. But that is very far from the truth. Below are a few critical must-read reviews revealing why you should not use Squarespace;
Problem 1. Pricing:
One of the most important factors to consider when choosing a website design services platform is price. Although there is a saying that you get what you pay for, this does not directly translate to mean that the most expensive platforms are always the best. Squarespace, when compared with their competitors of equal peers, are significantly more expensive. Squarespace caps is the main issue when comparing Squarespace’s pricing with that from other non-inclusive solutions. Squarespace plans are restricted to one website, while their lower tier plans have a cap for the number of products and pages.
Problem 2: Backend functionality
In their many ads, both on TV and podcast, Squarespace employ simplicity and straightforwardness as their key selling point. But the fact is, the functionality of their backend is very far from simple, easy, and straightforward. For every website builder, simple but key functionalities like editing and adding content, editing the website design template, opening new pages, moving element around, and adding blog functionality are meant to be relatively easy. But when it comes to Squarespace, these functionalities are far from being simple and easy.
Problem 3: Apps and Extension
Squarespace does not support 3rd party apps and extensions, and this happens to be one of the issues that work against the platform. This means that Squarespace is responsible for all and every feature that is available to users. This is a big drawback for users who are interested in the seamless integration of specific functionality.
If you don’t believe this review
If you are doubting the authenticity of this review, then take a trip to the Better Business Bureau website where you will find 29 customer complaints against the company plus an overall score of D, from small business owners who have paid exorbitant amounts to the company but didn’t a fraction of a return on their investment.
Rather than hiring Squarespace, choose a reputable internet marketing agency in South Florida that would help you bring your website design dream to reality.
In this digital age, any major business without an online presence will no sooner cave under the pressure of competition and bow out of the market. Having an online presence is integral to the growth and success of any business. Each day, millions of people go online for varying reasons, from personal to business. It is important for any business that is serious about its development to take advantage of this trend.
To be successful at digital marketing requires more than just developing a website, launching a Facebook page and publishing content. It goes beyond that. In order to be successful, you need a digital marketing strategy; a plan. An effective internet marketing strategy will guarantee you higher sales, win you new customers, and will ensure your long-term growth.
The world is in a state of dynamism, what is relevant today may become obsolete tomorrow. Therefore, you must ensure that your online marketing strategy is updated and regularly monitored. Failure to do this will lead to missing out on current trends and allowing the competition to have an upper hand. Below are some of the ways you can update and optimize your internet marketing strategy in order to be able to compete more favorably;
- Make customer’s needs a priority:
While trying to make a sale, it is often very easy to lose sight of the customer’s needs and instead focus entirely on getting the product sold or service patronized. This is a very wrong approach and it would only paint your business as selfish. This is why content marketing has become so important in digital marketing. Content marketing, for a minute, forgets the urge to sell a product, and focus on satisfying the customer’s needs. It is this satisfaction that generates loyalty and sale.
In order to make the customers need your priority, you need to, first of all, know and understand your customers and their needs. What is your target population? Where can they be found? What do they want most? When you are able to answer these questions, then you will be in a better position to deliver proper service to your customers.
- Update your SEO regularly:
SEO is an abbreviation for Search Engine Optimization and it describes any effort taken to make a website or any other online link, rank higher in an organic search result. When people make searches on a search engine and a list of the result is presented before them, they are more likely to click on links located higher in the result. Any result on the second page is as good as not existing.
For an effective internet marketing campaign, there is need to regularly update and monitor your SEO. This will ensure that you occupy a prominent position in the search result and that you are easily located by people interested in your offering.
- Don’t underestimate blogging:
Blogging plays a critical role in online marketing strategy. Digital marketers who produce regular quality content have a greater possibility of a positive return on investment as compare to marketers who don’t. The same is applicable to companies that blog.
It is important to have a Florida online marketing company that you can trust to handle your online marketing strategy. This will guarantee the success of your business endeavor.
In this technological era, digital marketing is crucial to every business. Building a presence online will require professional services of a marketing company if it is to be done right. The effectiveness of your digital marketing campaigns will contribute to the success of your business in the online world. You can use traditional marketing techniques to boost your business, but without a solid digital marketing strategy, you’ll be losing a lot. If you still aren’t sure about the importance of building an online presence, it’s time to educate yourself. Whether you’ve just started to build an online presence or you haven’t even attempted anything, the tips in this article will help you get the best out of the online marketing experience.
Keys To Success In Building An Online Presence
- You Need To Define Your Audience
The first thing you need to know is that defining your audience plays a role in the success of your campaign. Before you start building a strategy, make sure you learn as much as you can about your audience. When you’ve defined your audience and learned as much as you can about them, you’ll be able to target your marketing efforts. Optimize your content for the right audience, so you don’t waste your marketing efforts. Your web design, keywords, and everything else about your website should be targeted towards your audience. Your audience should comprise of those who are most likely to patronize your products and services. It is also a good way to generate and convert leads.
- Spread Your Brand Awareness
The goal of your online marketing strategy should be to spread your brand awareness. When you build a strong online presence with a strong campaign, you’ll be able to build a brand awareness that sticks. Making your business relevant in the virtual world is a good way to make your website appear at the top of search results. When your website appears on the first page of your search results, prospects will consider you a leader in your industry and make you their first choice.
- Keep In Mind That Content Is King
Content marketing is an integral part of your online marketing strategy. These days, search engine spiders pay attention to the quality of content. It’s important that also pay attention to it. Don’t create content with irrelevant keywords or keywords that don’t make any sense. Upload only quality, relevant content with keywords that rank high on search engines. However, the content should be made to meet the needs of your audience and not just to rank on search engines. If possible, hire a professional content developer to help you develop content for your brand.
The first step to successfully building a presence online is contacting a reputable online marketing company that can study and understand the needs of your company and use the information to your advantage. The company will handle everything from your web design to website publicity.