Google and other search engines usually change their ranking algorithms regularly to encourage quality content. Google now considers images for ranking. That means websites with quality images now rank relatively higher than the ones without them. So, your web design should make room for images.
However, to get good results, you have to optimize your images as some images don’t count. So, here are a few tips to optimize your images for better results.
Hire professional Provider of SEO Services
By virtue of their skills and experience, providers of SEO services know the kind of images that Google bots crawl faster. So, it is better to let them handle yours if cost is not a constraint. Most of them are good at image optimization.
Use GIF for Animation
While GIF images may not be a good idea for images because they are heavier, they are definitely good for animations. Besides, animations attract viewers better than static images so you should make room for them in your web design process.
Consider JPEG Images
Experienced providers of SEO services usually advise their clients to stick with JPEG images because they can be compressed without losing their quality. In the digital marketing industry, it is a known fact that JPEG images are far better than PNG and GIF images.
Ensure Your Images Are Relevant
Let your images be relevant to the content of your web page. Google frowns at irrelevant images and the search engine giant may penalize you for the mistake. If you use images that are not relevant, you will be deceiving viewers. In fact, having no image is better than a non-relevant image.
Name Your Image Descriptively
It is a good idea to name every image with a few description of the image. This will make it easier for viewers to understand it faster. For better image optimization, it is important to incorporate some keywords into the name of your images. Besides, search engine bots also crawl the file names of your images.
Avoid Larger Images
Of course larger images offer better user experience. Naturally, you may be tempted to make your images very large. Unfortunately, the flipside of this is that they will slow down the loading of your page. Large images are heavy and they reduce loading speed.
It is better to upload smaller images and enlarge them as a pop up or in a separate page on the request of the viewer. That means, you should include a link for image to be enlarged. For instance, viewers roll their cursor on a product for a larger version to appear on Amazon.
Most importantly, every image should optimized for both desktop and mobile. There are some images that appear well on a PC but become blurred on mobile. That kind of image will not improve the ranking of your website.
These days, it is becoming highly essential for businesses looking to reach a wider audience and gain more traffic to consider optimizing their websites correctly. When it comes to digital marketing, there is simply no better way to effectively drive traffic to your website than adopting relevant SEO strategies. All these contribute to form an important part of any digital company in today’s business world.
No doubt, there are lots of benefits associated with using a comprehensive SEO package. But when it comes to adopting SEO services, many businesses often find it difficult to do the right time. Most times, the problem is in the implementation. Many of these businesses, particularly those that are just coming into the digital advertising world and are adopting SEO for the first time, often find it difficult to implement important principles in their strategies.
It is one thing to obtain a strategic SEO package but implementing it is even much more important. Adopting the right strategies will not only help to increase leads but can also go a long way in helping businesses gain better ROI. Unfortunately, these cannot be achieved without proper implementation of certain key principles
Here are some common mistakes every business must try to avoid when implementing their SEO package.
Don’t Hesitate To Keep Up With Search Engine Changes
Year in year out, search engines tend to adopt different changing patterns in the way they keep track of trustable links and how websites are ranked in searches. It is these operations that determine how a site gets traffic. So, in order not to be sidelined or left behind, it is imperative for businesses to endeavor to keep up with these changes.
It is all about achieving a much better campaign in the long-term. Ultimately, these business owners need to be able to understand these changes and be willing to update their strategy to compete effectively. Unarguably digital marketing has come a long way and it is only businesses that can keep up with the changing tides in search engine operations that will effectively make headway.
Avoid Using Outdated Keywords
The use of outdated keywords can make SEO strategies less effective. To this end, it is imperative for business owners to ensure that they do not leave their keywords unchanged over time but seek to refresh them for new approaches.
Businesses need to focus more on creating effective campaigns. This can be done by researching relevant keywords and using the results to base your approach. There is no better way to adopt and implement strategic SEO services than this.
Create More Room For Improved Creativity
The use of high-quality content is essential for improving digital marketing. It is rarely possible to gain good ranking in search results with low-quality content. This is why it is good to adopt high-quality SEO services and avoid cheap services that are not worth the service. Visitors are always interested in going to websites that produce quality content which can go a long way to boost a site’s SEO results.
Certain businesses require local SEO services so much because only local residents can buy the services. For instance, it is not likely that someone will leave his city to another city solely to get a haircut. Lawyers are licensed to practice in a particular state and laws differ from state to state so it is not likely that you will hire a lawyer based in another state no matter how good he is.
Local SEO services are very important for some businesses. This article gives certain tips on how to make the best of local SEO services.
Make Enough Room for NAP In Your Web Design
It is better to give enough space for your name, address, and phone number in your web design. When there is enough space, you will be able to make them bold and clear. In fact, if you have multiple offices, it is important to list the addresses and phone numbers of all your branch offices on your website.
Some companies have even taken it a step further. They also add direction to the address so that potential customers will know the fastest, shortest, and safest route to their offices. You can emulate them too.
Your Website Should Be Mobile-Friendly
Internet is now accessed more through mobile devices than through PCs and laptops put together. So, it is important to make your website mobile-friendly or you will be losing a lot of potential customers.
It takes a visitor less than 10 seconds to decide whether to browse your website further or to leave immediately. The latter will most likely be the case if your website does not give great browsing experience. So, you should stipulate mobile-friendliness to the web design company that handles your website(s).
Add A Virtual Tour To Your Website
It goes a long way to walk your potential customers through all your services in a virtual tour . They don’t have to leave their homes or offices to have a firsthand information about your services.
Real estate agents use this technique to show potential buyers every part of a property that has been put up for sale. That way, the cost of fuel to drive clients to the property will be saved since they can watch the video of the property from the comfort of their homes.
Use Online Reviews
You can encourage your customers to leave honest reviews on your website or on third party platforms. The more people see positive reviews about your brand, the more they will be eager to patronize you. However, you must prepare for a negative review too. No matter how hard you work to satisfy your customers, some issues may will come up sooner or later.
Just ensure you respond to the negative review as quickly as possible. Pacify the aggrieved customer, correct the issue and when you are sure that he is now happy, you can encourage him to update the negative review with a positive one.
While there are other ways to get good results from local search engine optimization, the ones outlined above are enough to increase your sales tremendously.