Social media marketing campaigns can be tricky to navigate. It is hard for the average Instagram user to remain fully up to date with all of the latest trends. That’s what makes social media marketing services so important. They allow a client to get the most out of their social media marketing in Florida, without experiencing the usual pitfalls.
Those who are looking to expand their online presence would do well to read on and learn more. Social media marketing services can be helpful but taking the time to master the process is even more crucial.
1. Use Hashtags
Hashtags are a great way to spread the word about a West Palm Beach business. Any Instagram campaign that does not utilize hashtags is not going to be as successful as it should be. Be sure to research the trending hashtags on a consistent basis. Those who take the time to do so are placing themselves in prime position to maximize their visibility. The account will gain followers at a steady clip, which also increases the chance for viral posts to take place.
2. Use Captions Wisely
To piggyback on the previous point, hashtags are a great way for a company to make sure that they are using their captions properly. People who use Instagram to search for goods and services will often rely on individual photos, as opposed to pages themselves. Using popular hashtags in the captions is a great way to increase search engine optimization. Think of them in the same manner as a keyword.
3. Back Links
If other accounts are linking to the posts, this makes it far more likely for the page to appear at the highest level of search engine rankings. The more back links that the site relies upon, the easier it becomes to rise up the search protocol rankings. Building partnerships with related South Florida businesses is the best way to go. These partnerships are mutually beneficial but they are time consuming, so they must be handled correctly.
4. Place Keywords Properly
In these instances, it is not always about what we say, it is about how we say it. Positioning of keywords is pivotal. The keywords should be placing in the user’s bio and in the name of the account when possible. Rotate keyword use as well. This allows the user to cultivate a larger following. In a perfect world, the keywords allow the account to come up during a specific search.
5. Link All Social Media Accounts
A failure to link all social media accounts is one of the most common mistakes that is made. If the business already has a presence on Twitter and/or Facebook, it would behoove them to add a link to their Instagram on both of these sites. Make it easy for the viewers to find all accounts, on all platforms. The company’s primary website should also feature links to every account.
It came as a rude shock to virtually everyone when Google announced that it will soon retire Google+, its social media platform. This sent cold shivers down the spines of a lot of people that have been doing some social media marketing on the platform.
Even though Google did not state the reason for the planned closure of the social media marketing platform that seems to be doing well, it is believed that this may have to do with the security issues the platform encountered in March. The issue led to the exposure of more than half a million accounts.
Google didn’t report it because it felt nobody gained considerable access into the exposed accounts on the platform. Unfortunately,Google was wrong on this. News later filtered into the air that well over 400 applications created by some digital marketing companies were able to gain access into some of the accounts pulling data like age, gender, occupation,email addresses, and usernames.
Although Google fixed the issue as soon as it was discovered, it was already too late and a lot of information had been pulled by numerous digital marketing companies. According to Google’s announcement,Google+ will be closed by August 2019. Since it was created to compete directly with Facebook, this may be good news for the latter.
However, it won’t be a total shutdown. Only the consumer version will be shut down while the corporate version will still continue to operate. Users of the platform in South Florida, West Palm Beach, and other parts of Florida have begun to get ready for the shutdown.
It is necessary to mention the fact that expectations are high that Google will replace the platform with a better one pretty soon. In fact, they may be working on it right now. May be the replacement will be ready before August 2019 when the consumer version of Google+ will be shut down.
There are several lessons to be learnt from this new development. Companies that have adopted only Google+ as its social media marketing platform will have problems now. The first lesson is that companies should market their products and services on multiple platforms.
Secondly, the security breach that occurred on Google+ in March is an indication that no platform is 100% secure. Remember, saying that Google+ will be shut down because of the security issue it encountered, is a speculation. However, if the speculation is true, it could mean that the security breach was much more than what Google thought and it is just a matter of time before the truth is blown out just like the Facebook – Cambridge Analytica scandal.
The point is, if you have registered on Google+ before March, chances are high that your accounts could be among the ones that have been compromised. As a response, you should change all that can be changed.
Remember when Facebook first came into our lives? At first, it was a great way to stay in touch with old friends and potentially find new ones. From there, the social media platform has evolved into a crucial aspect of our daily existences. Gone are the days where it was only available to college students who attended classes on certain campuses.
Facebook is now looking to position themselves as a part of our lives in the years to come. The new updates and features are designed to keep us entertained and informed so let’s have a closer look at how they can benefit your social media marketing plans going forward…
Live Streams That Are Recorded Beforehand
This might seem like an oxymoron to some. How can a stream be live if it is already recorded ahead of time? Facebook understands the importance of providing their users with this tool, though. It can be tough to avoid the skips and stops that take place during a true live stream and these “live” streams are a great way to avoid such problems.
Those who may need to pause their “live” stream to take breaks can also benefit from this feature. If the business that is recording the video wants to add any extras, they are able to do so before uploading. The stream is still “live” and viewers are none the wiser!
Increased Video Calling Capabilities For Social Media Marketing Services
Facebook is now launching Portal and Portal Plus to make the lives of businesses even easier. These devices offer the user the ability to enjoy high definition video chat with a 12 megapixel camera [https://goo.gl/MLHzKR]. Facebook is looking to keep pace with Amazon’s Echo and Google’s Alexa.
Imagine if you had all of the capabilities and benefits of Skype, all without having to create a Skype account. That is the experience that Facebook is looking to create for their users. This streamlines the Facebook experience for users and keeps them from having to download any additional apps.
When it comes to the Messenger 4 app, one of the main goals is a rather simple one: they are looking to eliminate tabs and create a more streamlined user experience [https://goo.gl/NLA5vw]. All of the changes that are about to take place have been designed with the specific needs of the Facebook audience in mind.
For example, the navigational features have been tweaked as needed. If you are someone who regularly found themselves annoyed by the number of tabs that were present, you will receive the peace of mind that comes with knowing that it has been slashed from nine to just three.
Social media marketing services are a key partner when you are looking to harness the awesome power of Facebook. Social media marketing is only going to rise in importance during the years to come so it behooves business to get on board as soon as possible.