There are several websites online today with fantastic animations. Many websites are making use of simple and effective animations just to improve their customer experience. However, despite being so very effective in attracting visitors and boosting user engagement, it is sad to see that not many businesses are adopting this all-exciting strategy.
For those looking to improve their web design in Florida, below are some simple web animations that can be effectively adopted to improve the look and function of any website.
Use Hover Effects
When it comes to web design, the importance of featuring hover effects cannot be overemphasized. Virtually every interactive website today is employing this feature to not only look professional but as well communicate a meaningful feedback to visitors. With these effects, web designers tend to present an element with extra text behind it to effectively manage space and improve clarity. This can be very helpful particularly when it comes to providing an additional description on a website.
Also, hover effects can be used to provide web users with a better understanding of where a linked item will be directing them to. This design feature can be well-observed when a hover action is made on the activated element that is designed to link to an internal page.
Employ the Parallax Effect
Not many people in the website design world are used to the Parallax Effect. Despite being less familiar, to a limited few, the Parallax Effect is one of the most popularly used animation features in the industry. There are many websites today that are employing this animation style to move the background of a section on their page whenever users try to perform a scroll action.
However, it is recommended for designers to ensure that they adopt simple and minimalistic parallax backgrounds as too much of these capabilities can overwhelm any website. When it comes to website design, it is best to ensure that the design tool is professionally employed. Apple’s official website for iMac reflects a typical example of how the Parallax Effect is be used for animation.
Adopt a Fade-In Effect
Along with hover animations, the use of Fade-Ins is very common with most modern-day websites. While helping to provide users with a lot of flexibility during engagement with the website, web designers often employ this interactive web design tool to communicate value and importance to visitors.
One good way of improving the sense of importance to customers on the web is by employing sequenced Fade-In effects. This stylized form of Fade-In animation is usually used to reflect value by making a particular part of a webpage appear before any other related section.
In today’s web development and design industry, most people prefer to employ a Fade-In effect particularly when it comes to improving website design.
Your website can have either a positive impact on your business or a negative one. So, you need to focus on the design of your website. To ensure that your website boosts lead generation and conversion rate, here some of the features you must implement during your website design.
Your website must be optimized for mobile devices
According to a reliable digital marketing report, about 93 percent of internet users globally access it through mobile devices so it is not just an option to optimize your website for mobile devices, it is a necessity. People now access the internet on the go and that can only be done via mobile device. So, if your website is not mobile-friendly yet, chances are good that you already losing sales.
In addition, you need to ensure that your website is super-responsive. You will be shocked to learn that for each second delay in the loading of any page, conversions can drop by up to 20 percent. That is another figure from digital marketing statistics. Yes, humans are as impatient as that. And residents of South Florida and West Palm Beach are definitely no exceptions.
Your website should be simple and functional
It is important that you keep your website simple and easy to navigate. Visitors usually spend only a few seconds on a website before they decide to either leave the website or dig deeper. It is needless to say that they will choose the former if they can find their way around your website. You should include all these in your website right from the very beginning.
Ensure that every button and link is functional. There is no point leaving any button that is not functional on your website. If for any reason, a particular button or link stops working, it is better you remove it completely from your website until you fix it. Every day could be someone’s first time on your website. What impression do you think a first time visitor will have when he stumbles on a non-functional link or button? Remember, first impressions last longer.
Put your contact information in an obvious location
Your visitors and prospective customers should be able to locate your contact information effortlessly. So, it is better to place your contact information in a conspicuous corner on every page of your website. You could also take it a step further by making your phone number a call-initiating link. That way, a visitor just needs to tap your phone number to put a call through to you.
Upload short videos on your website
Videos generate more leads and also boost conversions because videos breeds credibility and trust and they also linger longer in the minds of viewers. In addition, search engines rank websites with videos higher than the ones without videos. So, it is quite important to have at least one video on your website at every given time.
In conclusion, your website will definitely generate more sales lead and also make more conversions when you apply all the tips discussed above.
Creating high-quality content on a website with a beautiful design is one side of the coin. For your website to succeed, you’ll need to make it user-friendly. Everyone in Florida who is involved in digital marketing must have heard the keywords ‘user interface’. However, not everyone knows the significance of creating a user-friendly website that is functional and easy to understand. Your website design depends on many factors. However, there are some things that everyone should put into consideration when making a professional website.
Tips For Designing A Professional Website In Florida
- Make Sure It Is Mobile Friendly
As time passes, people are gravitating more and more towards the use of mobile devices as opposed to desktop devices. Everyone wants to access the internet on the go. If you want your website to be a success, your website design needs to be mobile friendly. Allow visitors with mobile devices to be able to visit your website with their phones without any inconvenience. They should be able to navigate smoothly just like the desktop users.
- Your Home Page Should Be Easily Accessible
When visitors view your website, your homepage should be easily accessible to them. People hardly read through an entire website especially when they are in search of a product of service. Most times, they just quickly scan through the content on the homepage and take note of some keywords. When you make the process easier for them, they will be more likely to read and process the information on the website. If your home page isn’t easily accessible or is crammed up with unnecessary information, your visitors may not complete the task that brought them to your website in the first place.
- Make Your Content Easy To Read
The term readability is an important factor in professional web design. It has to do with how easy it is for users to read and interpret your content. Do they have to read over and over again to get the point? Do they need to use external links, to understand your content? Can a seventh-grader read your content without asking an adult for help? Your content should be easy to read. Visitors should be able to identify words, phrases, and sentences easily. The higher the readability of your site, the easier it will be for users to scan through. No matter how informative your content is, if it is not easy to read and understand, the purpose will be defeated.
These are the top three tips for professional web design in Florida. Incorporating them will help you build a website that is user-friendly. The more user-friendly it is, the more leads you will generate. If you don’t know website design, you can always hire a professional to do it for you.