3 Easy Ways To Build A User-Friendly Website
These days, the importance of having a strong website cannot be overemphasized particularly when it comes to creating a successful business on the web. However, it can be quite challenging for websites with seemingly complicated navigability mechanics to effectively generate new leads and conduct business online.
So, the real question now is – how can website owners in South Florida make their sites as user-friendly as possible so visitors can have a seamless browsing experience? Here are a few simple but helpful web design adjustment tips that can be adapted to not only enhance user-friendliness but also optimize your website to its full capacity.
Optimize for mobile
Before now, web developers and designers alike have been concentrating most of their efforts on developing and designing websites for PCs. But today, things have obviously taken a different course. Now it is all about optimizing for mobile.
The use of mobile devices has increased so tremendously in recent years to the extent that over 50 percent of searches made online are done from mobile devices. Currently, it’s as if everyone owns a smartphone and they are using it to search for information and get connected online.
To this end, it has become imperatively important for business owners to improve on web design by optimizing their website to be mobile-friendly. Basically, this can be done by ensuring that the website is not only easy to navigate but also highly responsive for mobile devices.
Use simple and functional design
Nowadays, web visitors are more interested in using websites that offer simple but interactive capabilities. The importance of implementing simple and functional features for website design cannot be overemphasized.
One good thing about creating a functional website with an unsophisticated design is that it helps to ease the stress of navigation while keeping users engaged at all times. Just so you know, there is no better way to communicate your brand’s info in a more simplistic manner than this.
Clearly display your contact information
Having a nice website with no useful contact information to show is like building a beautiful house with no doors. That’s why it’s important for business people in South Florida to ensure that their website is updated with active contact information. When it comes to finding potential customers and gaining leads, there is no limit to what you can achieve with a functional website design and efficiently incorporated contact information.
Most importantly, web owners must ensure that their content information is clearly displayed where visitors can easily find it without stress. Also, note that the information must contain every essential detail including the business address, email address, and phone number. The web is filled with lots of prospects and only those with the right strategy and know-how can benefit from it.
Improving Website Design With Animations
There are several websites online today with fantastic animations. Many websites are making use of simple and effective animations just to improve their customer experience. However, despite being so very effective in attracting visitors and boosting user engagement, it is sad to see that not many businesses are adopting this all-exciting strategy.
For those looking to improve their web design in Florida, below are some simple web animations that can be effectively adopted to improve the look and function of any website.
Use Hover Effects
When it comes to web design, the importance of featuring hover effects cannot be overemphasized. Virtually every interactive website today is employing this feature to not only look professional but as well communicate a meaningful feedback to visitors. With these effects, web designers tend to present an element with extra text behind it to effectively manage space and improve clarity. This can be very helpful particularly when it comes to providing an additional description on a website.
Also, hover effects can be used to provide web users with a better understanding of where a linked item will be directing them to. This design feature can be well-observed when a hover action is made on the activated element that is designed to link to an internal page.
Employ the Parallax Effect
Not many people in the website design world are used to the Parallax Effect. Despite being less familiar, to a limited few, the Parallax Effect is one of the most popularly used animation features in the industry. There are many websites today that are employing this animation style to move the background of a section on their page whenever users try to perform a scroll action.
However, it is recommended for designers to ensure that they adopt simple and minimalistic parallax backgrounds as too much of these capabilities can overwhelm any website. When it comes to website design, it is best to ensure that the design tool is professionally employed. Apple’s official website for iMac reflects a typical example of how the Parallax Effect is be used for animation.
Adopt a Fade-In Effect
Along with hover animations, the use of Fade-Ins is very common with most modern-day websites. While helping to provide users with a lot of flexibility during engagement with the website, web designers often employ this interactive web design tool to communicate value and importance to visitors.
One good way of improving the sense of importance to customers on the web is by employing sequenced Fade-In effects. This stylized form of Fade-In animation is usually used to reflect value by making a particular part of a webpage appear before any other related section.
In today’s web development and design industry, most people prefer to employ a Fade-In effect particularly when it comes to improving website design.
How To Make Your Website A Better Marketing Tool
Your website can have either a positive impact on your business or a negative one. So, you need to focus on the design of your website. To ensure that your website boosts lead generation and conversion rate, here some of the features you must implement during your website design.
Your website must be optimized for mobile devices
According to a reliable digital marketing report, about 93 percent of internet users globally access it through mobile devices so it is not just an option to optimize your website for mobile devices, it is a necessity. People now access the internet on the go and that can only be done via mobile device. So, if your website is not mobile-friendly yet, chances are good that you already losing sales.
In addition, you need to ensure that your website is super-responsive. You will be shocked to learn that for each second delay in the loading of any page, conversions can drop by up to 20 percent. That is another figure from digital marketing statistics. Yes, humans are as impatient as that. And residents of South Florida and West Palm Beach are definitely no exceptions.
Your website should be simple and functional
It is important that you keep your website simple and easy to navigate. Visitors usually spend only a few seconds on a website before they decide to either leave the website or dig deeper. It is needless to say that they will choose the former if they can find their way around your website. You should include all these in your website right from the very beginning.
Ensure that every button and link is functional. There is no point leaving any button that is not functional on your website. If for any reason, a particular button or link stops working, it is better you remove it completely from your website until you fix it. Every day could be someone’s first time on your website. What impression do you think a first time visitor will have when he stumbles on a non-functional link or button? Remember, first impressions last longer.
Put your contact information in an obvious location
Your visitors and prospective customers should be able to locate your contact information effortlessly. So, it is better to place your contact information in a conspicuous corner on every page of your website. You could also take it a step further by making your phone number a call-initiating link. That way, a visitor just needs to tap your phone number to put a call through to you.
Upload short videos on your website
Videos generate more leads and also boost conversions because videos breeds credibility and trust and they also linger longer in the minds of viewers. In addition, search engines rank websites with videos higher than the ones without videos. So, it is quite important to have at least one video on your website at every given time.
In conclusion, your website will definitely generate more sales lead and also make more conversions when you apply all the tips discussed above.
