Web Design In Florida: Your Guide To Designing A Professional Website
Creating high-quality content on a website with a beautiful design is one side of the coin. For your website to succeed, you’ll need to make it user-friendly. Everyone in Florida who is involved in digital 
marketing must have heard the keywords ‘user interface’. However, not everyone knows the significance of creating a user-friendly website that is functional and easy to understand. Your website design depends on many factors. However, there are some things that everyone should put into consideration when making a professional website.
Tips For Designing A Professional Website In Florida
- Make Sure It Is Mobile Friendly
As time passes, people are gravitating more and more towards the use of mobile devices as opposed to desktop devices. Everyone wants to access the internet on the go. If you want your website to be a success, your website design needs to be mobile friendly. Allow visitors with mobile devices to be able to visit your website with their phones without any inconvenience. They should be able to navigate smoothly just like the desktop users.
- Your Home Page Should Be Easily Accessible
When visitors view your website, your homepage should be easily accessible to them. People hardly read through an entire website especially when they are in search of a product of service. Most times, they just quickly scan through the content on the homepage and take note of some keywords. When you make the process easier for them, they will be more likely to read and process the information on the website. If your home page isn’t easily accessible or is crammed up with unnecessary information, your visitors may not complete the task that brought them to your website in the first place.
- Make Your Content Easy To Read
The term readability is an important factor in professional web design. It has to do with how easy it is for users to read and interpret your content. Do they have to read over and over again to get the point? Do they need to use external links, to understand your content? Can a seventh-grader read your content without asking an adult for help? Your content should be easy to read. Visitors should be able to identify words, phrases, and sentences easily. The higher the readability of your site, the easier it will be for users to scan through. No matter how informative your content is, if it is not easy to read and understand, the purpose will be defeated.
These are the top three tips for professional web design in Florida. Incorporating them will help you build a website that is user-friendly. The more user-friendly it is, the more leads you will generate. If you don’t know website design, you can always hire a professional to do it for you.
Fixing Common Technical SEO Issues On WordPress
We are in an age where every business is gradually going into internet marketing. Everyone wants to take advantage of the internet in to grow sales and increase awareness. One of the major ways of increasing your online visibility is by using SEO techniques. However, you might also face challenges on your WordPress site. These issues are common to everyone no matter where you are whether you are in Florida. This article will try to outline some of these issues and also provide solutions for them by highlighting the importance of SEO services. These issues have been divided into two major groups:
1) Technical SEO
This is characterized by slow page speed and mobile incompatibility.
a) Slow Page Speed
A slow page can be annoying. We are in a world where everyone is in a hurry even on the internet. So, if your page is slow, people won’t like to visit it again. Also, Google will not put your site at the top in search results. You can increase page speed by reducing the pictures you put per page. Also try to minimize the sizes of the pictures. Finally, you should only use appropriate and important plugins.
b) Mobile Incompatibility
It means your website is not compatible with mobile devices. That is to say, your website does not have a mobile-friendly version. This makes the use of SEO services in Florida crucial. An expert will know how to make sure your website is compatible with every device. Google will rank you lower compared to other websites that are mobile friendly. So, to solve this problem, you can either develop a mobile version of your website or you can make your website responsive by enabling it to adjust to any screen size at all.
2) Crawlability Issues
a) WWW domain is not configured correctly
This happens when you can access your website through the WWW version and the non WWW version. This is a problem as it causes apparent duplicate content. It can be solved by going to the general settings of your website or blog. In the general settings, you can then put the one you prefer between the WWW version and the non WWW version.
b) Redirect Chain
When you get redirected when you try to move from one page of the website to another. This is a big problem to SEO, because this affects link equity. It can be resolved by updating the link to the final destination. When you do this, you can avoid multiple redirects when moving from one page to another
c) Presence of Broken Links
This is when the links that lead to the internal pages of your website are broken. This is not good because it hinders Google from accessing the quality of your website and it also annoys users thereby reducing the effectiveness of internet marketing. This can be solved by using a plugins to check broken links. This will help you run a scan through your website and uncover the broken links. After discovering them you can now update it or remove the link.
To get the best out of internet marketing, you need to identify these issues and solve them appropriately.
Google Devaluation And Your Website
There are several ways website managers engage in marketing. It could be via SEO services or offline content marketing. It could even be through social media marketing: the list is endless. All these opportunities come with various rules and regulations that have to be adhered to. Failure to apply the rules will lead to a great loss. Most website designers use Google as their major search engine. Google allows the use of SEO services, but they run a system that does not give room for cheating. It tries to give every website equal opportunity.
The guidelines that Google has established helps to maintain the balance, but some website managers try to alter the system. They try to use various dubious means to get their website to the top. There are those, however, who do not do this intentionally. But Google gives the same punishment to them too when the irregularity is discovered.
There are lots of things that could get a website in trouble with Google and lead to devaluation, but the top five include:
1) Improper Use of SEO
Some website owners try to implement SEO the wrong way. They try to get results with SEO in half the time. They employ various techniques to achieve this. But most times, Google finds them, and this leads to devaluation. Some websites, however, do not do this intentionally, they might hire an SEO company that implements black hat SEO. So, you should be careful with the SEO company you employ.
2) Duplicate Content
At times, it may seem difficult to create unique content on every page. But this is necessary because Google sees duplicate content as a sign of low quality and fraudulent. It may be hard to get unique content but to avoid being devalued, you need to stay away from the duplicate content.
3) Guest Blogging Too Much
Guest blogging is not a dubious way of getting traffic to your website. But too much of it sends a message to Google. It implies that you lack quality and content. Rather than use low-quality guest blogging, it is better to create a relationship with bloggers to get high-quality guest blogging.
4) Poor Website Performance
Website performance is important to Google. The page speed and accessibility to mobile devices is paramount. To avoid devaluation, you need to make sure that your website performance is optimal. Perform necessary website testing to avoid underperformance.
5) Website Hacking
To maintain value, you need to beef up your security system to avoid being hacked. The number of hacked websites increase every day, and this is bad for business. It is up to you to build trustworthy security systems that will protect your website.
Website management is quite tedious, but to be able to utilize opportunities like internet marketing fully, you would need to play by the rules. Avoiding all that was listed above will help you reach your goals.
