We are in an age where every business is gradually going into internet marketing. Everyone wants to take advantage of the internet in to grow sales and increase awareness. One of the major ways of increasing your online visibility is by using SEO techniques. However, you might also face challenges on your WordPress site. These issues are common to everyone no matter where you are whether you are in Florida. This article will try to outline some of these issues and also provide solutions for them by highlighting the importance of SEO services. These issues have been divided into two major groups:
1) Technical SEO
This is characterized by slow page speed and mobile incompatibility.
a) Slow Page Speed
A slow page can be annoying. We are in a world where everyone is in a hurry even on the internet. So, if your page is slow, people won’t like to visit it again. Also, Google will not put your site at the top in search results. You can increase page speed by reducing the pictures you put per page. Also try to minimize the sizes of the pictures. Finally, you should only use appropriate and important plugins.
b) Mobile Incompatibility
It means your website is not compatible with mobile devices. That is to say, your website does not have a mobile-friendly version. This makes the use of SEO services in Florida crucial. An expert will know how to make sure your website is compatible with every device. Google will rank you lower compared to other websites that are mobile friendly. So, to solve this problem, you can either develop a mobile version of your website or you can make your website responsive by enabling it to adjust to any screen size at all.
2) Crawlability Issues
a) WWW domain is not configured correctly
This happens when you can access your website through the WWW version and the non WWW version. This is a problem as it causes apparent duplicate content. It can be solved by going to the general settings of your website or blog. In the general settings, you can then put the one you prefer between the WWW version and the non WWW version.
b) Redirect Chain
When you get redirected when you try to move from one page of the website to another. This is a big problem to SEO, because this affects link equity. It can be resolved by updating the link to the final destination. When you do this, you can avoid multiple redirects when moving from one page to another
c) Presence of Broken Links
This is when the links that lead to the internal pages of your website are broken. This is not good because it hinders Google from accessing the quality of your website and it also annoys users thereby reducing the effectiveness of internet marketing. This can be solved by using a plugins to check broken links. This will help you run a scan through your website and uncover the broken links. After discovering them you can now update it or remove the link.
To get the best out of internet marketing, you need to identify these issues and solve them appropriately.
There are several ways website managers engage in marketing. It could be via SEO services or offline content marketing. It could even be through social media marketing: the list is endless. All these opportunities come with various rules and regulations that have to be adhered to. Failure to apply the rules will lead to a great loss. Most website designers use Google as their major search engine. Google allows the use of SEO services, but they run a system that does not give room for cheating. It tries to give every website equal opportunity.
The guidelines that Google has established helps to maintain the balance, but some website managers try to alter the system. They try to use various dubious means to get their website to the top. There are those, however, who do not do this intentionally. But Google gives the same punishment to them too when the irregularity is discovered.
There are lots of things that could get a website in trouble with Google and lead to devaluation, but the top five include:
1) Improper Use of SEO
Some website owners try to implement SEO the wrong way. They try to get results with SEO in half the time. They employ various techniques to achieve this. But most times, Google finds them, and this leads to devaluation. Some websites, however, do not do this intentionally, they might hire an SEO company that implements black hat SEO. So, you should be careful with the SEO company you employ.
2) Duplicate Content
At times, it may seem difficult to create unique content on every page. But this is necessary because Google sees duplicate content as a sign of low quality and fraudulent. It may be hard to get unique content but to avoid being devalued, you need to stay away from the duplicate content.
3) Guest Blogging Too Much
Guest blogging is not a dubious way of getting traffic to your website. But too much of it sends a message to Google. It implies that you lack quality and content. Rather than use low-quality guest blogging, it is better to create a relationship with bloggers to get high-quality guest blogging.
4) Poor Website Performance
Website performance is important to Google. The page speed and accessibility to mobile devices is paramount. To avoid devaluation, you need to make sure that your website performance is optimal. Perform necessary website testing to avoid underperformance.
5) Website Hacking
To maintain value, you need to beef up your security system to avoid being hacked. The number of hacked websites increase every day, and this is bad for business. It is up to you to build trustworthy security systems that will protect your website.
Website management is quite tedious, but to be able to utilize opportunities like internet marketing fully, you would need to play by the rules. Avoiding all that was listed above will help you reach your goals.
According to a recent report, about 93 percent of internet users access the internet via mobile devices. This means that if you do not have a mobile app or adopt a mobile friendly website design, you are already losing out big time. In other words, great user experience and user interface should be your major focus during your website design. To build a website that will hold visitors spellbound, here are some great tips to follow in your web design.
Remove or reduce the size of your Navbar
Considering the size of a computer screen, the navbar takes a negligible space on a website but the average screen size of a smartphone is about 5 to 5.5 inches. So, the navbar consumes a big chunk of space on the screen of a mobile device. The space can be used for more images and text. During your web design stage, you should either reduce the size of the navbar or adopt the Hamburger menu where it acts like a drawer. A submenu will drop down when a user clicks any of the menu options.
Keep important elements at the center
Users focus more on the center of the screen so you should design your website or app in such a way that the most important information, links or buttons are positioned at the center. The less important ones may be at the top and bottom edges.
Minimize and optimize your files
Heavy files make websites load slowly on a mobile phone and users are generally impatient. Some of your users may not hang on long enough for your website to load completely. So, you need to optimize the files. You can remove videos that are heavy for the mobile version of your website. Work on the quality and size or resolution of your images before uploading them.
Make your phone number and address links
In case a user wants to call you after going through your website, it will be easier for him to just click on your phone number to call. This is better than having to switch to the dialer and typing your phone number. Besides, copying other content while trying to copy out your number can also be frustrating.
Work towards a screen size-sensitive website
It is better to build website whose page layout depends on the type of device that is being used to access it. Its appearance on a laptop will be different from its appearance on a tablet and it will also be different from its appearance on smaller device.
Popups take negligible amount of space on the screen of a laptop but a large chunk of space on a mobile device. So, they usually distract mobile users. Just disable them.
Optimize forms on mobile device
Typing is not fun on a laptop and it is even worse on mobile device so having to fill a long form on a mobile device is nothing but punishment. You can either reduce the fields on the mobile version of your website or break it into multiple steps.
Make use of collapsible headers
Your web page will look clumsy when there is too much text on it. So, it is better to group the text into collapsible headers. When a header is tapped, all the information under it will pop out. That way, your user won’t be overwhelmed with too much information on a single page.