There are a lot of ways by which digital marketing agency and website design companies can improve their businesses and make them better. One of such ways is through the incorporation of the Live chat feature into their website. This feature is an indispensable tool for these businesses. For anyone or any business that is in doubt of its effectiveness, below are three ways by which the live chat feature can be of help to digital marketing agency and website design companies in Florida, South Florida, and West Palm Beach.

1. Improved Problem Resolution:
One of the major benefits of the live chat feature is its improved problem resolution capacity. Live chat allows a majority of the challenges that customers have to be resolved on the spot. According to some statistics, 8 out of every 10 cases are resolved during a chat . This way, customers won’t have to return complaining of the same problem.
The live chat feature comes with a whole range of tools that enable agents to chat flawlessly with customers, so rather than having to explain everything over the phone – which can be quite challenging particularly when it is technically related – agents can simply send link or images of what they are trying to explain. This way, customers won’t have to be pushed through complicated troubleshooting processes.
2. Reduced Costs:
Another key benefit of the live chat feature is the reduced cost. Without the live chat feature, any company that wishes to interact with its customers must do so over the phone, this would require the company having call center agent. The more customer the company has, the more it has to spend to deliver amazing customer service. The edge Live chat has over the phone is that it allows live chat agents to engage in conversations with multiple clients simultaneously. This is certainly not possible on phone. The ability to engage in multiple conversations/chats with several clients can help a company cut down on its support cost.
3. Advantage Over The Competition:
The ability to stand out from competitors is one ingredient that makes for a successful business, including digital marketing agency and website design companies. The live chat feature is not ubiquitous; it is not something you would find on every website.
By offering live chat it gives you an opportunity to stand out from your competitors. Businesses that do not have live chat feature tend to be less attractive to online visitors. This feature is quite powerful. As a business owner as soon as you begin to provide real-time support to your customers, there would be a noticeable increase in the number of new customers that you would have.
The live chat feature also makes customers feel much more comfortable, as they can engage in the chat while doing other things, quite easily.