E-A-T Compliance: Effect On SEO And What Website Design Firms Must Know


The best Web design and SEO services providers in Florida know this for a fact: excellent onsite and offsite SEO is not some arcane, dark secrets only known to a few. The fact is, Google made the guidelines available to anybody who needs it. And they continuously update these guidelines to make sure webmasters are aware of new developments needed to make a website perform well.

It is well known that Google employ human evaluators to rate and determine how websites rank on the search engine. So it is not simply about complicated machine algorithms. These evaluators use the published guidelines to rank websites based variables such as: The quality of the website, the quality of each page on the website, the quality of the content etc.

In these guidelines, the evaluators are encouraged to focus on a website’s E-A-T compliance. Basically, if your website is E-A-T compliant, it gets to rank well in the search engine. So what is E-A-T and how does it work?

E-A-T at a glance

E-A-T is short for Expertise, Authoritativeness, and Trustworthiness. Your preferred Web design firm, if they are experts at what they do, would be able to point that out to you without frills.

Basically, the more E-A-T rating a website has, the higher it’s ranking as a quality website. The guidelines are not ambiguous about the E-A-T compliance. It is the most important factor in determining the websites that appear at the top or first page of the search engine results page (SERP).

Evaluating a website for E-A-T

When evaluating SEO services relative to how well your website performs on the E-A-T scale, the following variables must be considered critically:

  1. Excellent content on website

Excellent content should not be confused with quantity. In this case, quality trumps quantity or volume any day of the week.

Evaluating the quality of the content is closely linked to how effective and relevant the content is to users. Quality content must be able to solve users’ problems, answer their queries completely and contain factual and expert information from top to bottom.

In other words, it is advisable to be an expert in the niche you provide content for. Also, your quality content must be much more than just texts. Infographics, videos, pictures relevant to the content must be included.

And if your website is an e-commerce site, the relevant features like contact buttons, shopping cart and checkout must work without hassles.

  1. Who owns the website?

Due to ignorance of the elements of E-A-T, many website owners do not consider the ‘About Us’ and ‘Contact Us’ pages as very important in ranking websites.

Make sure your website has well written ‘About Us’ page. This should contain information on who you are, what you do and how you can be of service to users.

It is also important to have a separate page containing all your contact information. So your phone number, address, and email must be clearly written.

Information like these fills users with trust and show you are dependable and open about your engagement with the public. The evaluators take this seriously.

  1. Online reviews affect your reputation

This simply boils down to how other people feel about your website. Most of these online reviews come from people who have actually visited and used your website. The more positive reviews you have, the higher your E-A-T compliance. It is that simple.

So you must do all you can to ensure users’ experiences on your website are positive. It is these users who would likely visit your site again. And of course, recommend it to their friends on social media. That can only help improve your rankings and bottom line ultimately.


Experienced Web design firms know the best performing websites are those where frontend and backend qualities are not compromised. When seeking SEO services to improve your website’s quality, keep all the above in mind. Hopefully, with time and consistency, you would begin to get the desired results in terms of E-A-T compliance.

Keywords:web design, SEO services