How To Make Your Website A Better Marketing Tool

digital-marketing-and-seo-servicesYour website can have either a positive impact on your business or a negative one. So, you need to focus on the design of your website. To ensure that your website boosts lead generation and conversion rate, here some of the features you must implement during your website design.

Your website must be optimized for mobile devices

According to a reliable digital marketing report, about 93 percent of internet users globally access it through mobile devices so it is not just an option to optimize your website for mobile devices, it is a necessity. People now access the internet on the go and that can only be done via mobile device. So, if your website is not mobile-friendly yet, chances are good that you already losing sales.

In addition, you need to ensure that your website is super-responsive. You will be shocked to learn that for each second delay in the loading of any page, conversions can drop by up to 20 percent. That is another figure from digital marketing statistics. Yes, humans are as impatient as that. And residents of South Florida and West Palm Beach are definitely no exceptions.

Your website should be simple and functional

It is important that you keep your website simple and easy to navigate. Visitors usually spend only a few seconds on a website before they decide to either leave the website or dig deeper. It is needless to say that they will choose the former if they can find their way around your website. You should include all these in your website right from the very beginning.

Ensure that every button and link is functional. There is no point leaving any button that is not functional on your website. If for any reason, a particular button or link stops working, it is better you remove it completely from your website until you fix it. Every day could be someone’s first time on your website. What impression do you think a first time visitor will have when he stumbles on a non-functional link or button? Remember, first impressions last longer.

Put your contact information in an obvious location

Your visitors and prospective customers should be able to locate your contact information effortlessly. So, it is better to place your contact information in a conspicuous corner on every page of your website. You could also take it a step further by making your phone number a call-initiating link. That way, a visitor just needs to tap your phone number to put a call through to you.

Upload short videos on your website

Videos generate more leads and also boost conversions because videos breeds credibility and trust and they also linger longer in the minds of viewers. In addition, search engines rank websites with videos higher than the ones without videos. So, it is quite important to have at least one video on your website at every given time.

In conclusion, your website will definitely generate more sales lead and also make more conversions when you apply all the tips discussed above.