Certain businesses require local SEO services so much because only local residents can buy the services. For instance, it is not likely that someone will leave his city to another city solely to get a haircut. Lawyers are licensed to practice in a particular state and laws differ from state to state so it is not likely that you will hire a lawyer based in another state no matter how good he is.
Local SEO services are very important for some businesses. This article gives certain tips on how to make the best of local SEO services.
Make Enough Room for NAP in Your Web Design
It is better to give enough space for your name, address, and phone number in your web design. When there is enough space, you will be able to make them bold and clear. In fact, if you have multiple offices, it is important to list the addresses and phone numbers of all your branch offices on your website.
Some companies have even taken it a step further. They also add direction to the address so that potential customers will know the fastest, shortest, and safest route to their offices. You can emulate them too.
Your Website Should Be Mobile-Friendly
Internet is now accessed more through mobile devices than through PCs and laptops put together. So, it is important to make your website mobile-friendly or you will be losing a lot of potential customers.
It takes a visitor less than 10 seconds to decide whether to browse your website further or to leave immediately. The latter will most likely be the case if your website does not give great browsing experience. So, you should stipulate mobile-friendliness to the web design company that handles your website(s).
Add a Virtual Tour to Your Website
It goes a long way to walk your potential customers through all your services in a virtual tour . They don’t have to leave their homes or offices to have a firsthand information about your services.
Real estate agents use this technique to show potential buyers every part of a property that has been put up for sale. That way, the cost of fuel to drive clients to the property will be saved since they can watch the video of the property from the comfort of their homes.
Use Online Reviews
You can encourage your customers to leave honest reviews on your website or on third party platforms. The more people see positive reviews about your brand, the more they will be eager to patronize you. However, you must prepare for a negative review too. No matter how hard you work to satisfy your customers, some issues may will come up sooner or later.
Just ensure you respond to the negative review as quickly as possible. Pacify the aggrieved customer, correct the issue and when you are sure that he is now happy, you can encourage him to update the negative review with a positive one.
While there are other ways to get good results from local search engine optimization, the ones outlined above are enough to increase your sales tremendously.