Remember when Facebook first came into our lives? At first, it was a great way to stay in touch with old friends and potentially find new ones. From there, the social media platform has evolved into a crucial aspect of our daily existences. Gone are the days where it was only available to college students who attended classes on certain campuses.
Facebook is now looking to position themselves as a part of our lives in the years to come. The new updates and features are designed to keep us entertained and informed so let’s have a closer look at how they can benefit your social media marketing plans going forward…
Live Streams That Are Recorded Beforehand
This might seem like an oxymoron to some. How can a stream be live if it is already recorded ahead of time? Facebook understands the importance of providing their users with this tool, though. It can be tough to avoid the skips and stops that take place during a true live stream and these “live” streams are a great way to avoid such problems.
Those who may need to pause their “live” stream to take breaks can also benefit from this feature. If the business that is recording the video wants to add any extras, they are able to do so before uploading. The stream is still “live” and viewers are none the wiser!
Increased Video Calling Capabilities For Social Media Marketing Services
Facebook is now launching Portal and Portal Plus to make the lives of businesses even easier. These devices offer the user the ability to enjoy high definition video chat with a 12 megapixel camera [https://goo.gl/MLHzKR]. Facebook is looking to keep pace with Amazon’s Echo and Google’s Alexa.
Imagine if you had all of the capabilities and benefits of Skype, all without having to create a Skype account. That is the experience that Facebook is looking to create for their users. This streamlines the Facebook experience for users and keeps them from having to download any additional apps.
When it comes to the Messenger 4 app, one of the main goals is a rather simple one: they are looking to eliminate tabs and create a more streamlined user experience [https://goo.gl/NLA5vw]. All of the changes that are about to take place have been designed with the specific needs of the Facebook audience in mind.
For example, the navigational features have been tweaked as needed. If you are someone who regularly found themselves annoyed by the number of tabs that were present, you will receive the peace of mind that comes with knowing that it has been slashed from nine to just three.
Social media marketing services are a key partner when you are looking to harness the awesome power of Facebook. Social media marketing is only going to rise in importance during the years to come so it behooves business to get on board as soon as possible.