Advertising is one of the key parameters that determine the success or otherwise of any business. A business that invests appropriately and effectively in advertising stands the best chance for excellence than one that is not investing in proper advertising platforms. A business can choose to advertise digitally or via the traditional means or can employ both if they have a robust budget.
One of the most effective digital marketing platforms for the advertising of business is Google AdWords. Google AdWords can help a business achieve significant growth. Although Google AdWords is very effective at advertising, there are certain elements that needs to be considered for the creation of an effective campaign.
The benefit of creating the right campaign is that it helps in reaching the right audience as well as helping the advertiser stay within budget. If you are wondering how you can create an effective Google AdWords campaign then read on to find out how;
- Create the right structure:
The starting point for the creation of an effective Google AdWords campaign is the creation of a right structure. The structure of your AdWords campaign will go a long way in ensuring that your ads reach the right target audience and will also ensure that your accounts remain optimized. Creating a right structure also makes your ads to score higher in quality. The implication of this is that the price for ads will be lower.
- Write effective copy:
The creation of an effective copy for your digital marketing campaign is another very important determinant of the success of an AdWords campaign. Writing an effective copy will improve your chances of capturing the attention of users and give a higher possibility of converting them into loyal customers.
One popular internet marketing strategy to always employ is the A/B Testing. This involves testing two sets of copy with an aim of determining which works best. Employing the A/B Testing strategy allows you to know what type of content captures the attention of your target market most.
- Add images carefully:
An image is worth a thousand words. Each week, consumers are exposed to hundreds if not thousands of ads images. In order to stand out from the fray, it is important to utilize images that can instantly grab the attention of viewers. Images are very important, as they can make or break your internet marketing ads campaign effort. You should keep your images original to your brand. There is no way your brand or ads campaign can stand out when you are using stock images gotten from the web, or fake unnatural images.
- Utilize negative keywords:
It is common for marketers to overlook the use of negative keywords when creating their AdWords campaigns. This is one huge error as the use of negative keywords is instrumental in keeping irrelevant traffic away. Even the use of a singular negative keyword can make a difference in ensuring your ads are seen by the right audience and keep you within budget.
Many businesses have achieved success with the use of Google AdWords. If you have a Florida business and you want to create an effective AdWords campaign, then it is important to make use of the above-listed points.
Research from around Florida has indicated that internet marketers with a plan usually record more success than ones without. This article is targeted as those digital marketing agencies that have yet to come up with a documented strategy.
A one page plan works in two ways; for those who have not gotten down to creating a strategy yet, it will help them with one, while those who already have a concise strategy drawn but find it hard to keep up with them can strip it down to one page and keep everything in perspective.
BENEFITS OF A ONE-PAGE STRATEGY
- Keeps content producers on one page
- Strengthen the cohesiveness of units involved in the content marketing strategy
- Helps clients and executives to buy-in to the project quicker and stronger
CREATING A ONE-PAGE STRATEGY
The first item of concern in creating a One-Page strategy is to understand the organization’s targets for the year. To understand these targets, the following pieces of information are needed.
- Targets in terms of revenue growth (year on year)
- Profit growth targets
- Strategy for achieving the intended growth (new markets, new customers, etc).
Other factors the digital marketing agency holds as important – this is important because different companies have different personal values, a company in South Florida may have different values it holds important than its counterparts elsewhere.
The second step is to shrink them into two categories:
- Objectives –intended results for the year.
- Goals –measures of progress towards the ultimate objective.
The next thing to do is to work with marketing teams and salespeople to create a content marketing plan that will move the company closer to achieving its goals. These will appear on the One-Page plan as
- Strategies – qualitative targets of the content marketing program (actual activities).
- Metrics – quantitative targets (putting numbers to intended results).
These categories should include revenue estimates too, because at the end of the day, that is what the men and women at the top really care about.
Next, the executives have to see the draft plan, make inputs and clear their misunderstandings, but all of it must still remain within one page. What they usually want to know are the money estimates, summed up as follows:
- How much will be spent and when.
- How much will be realized and when.
Content creators, are the next to be brought up to speed at this point and to align their creativity with each other as well as with company goals. A wise policy is to have every team – member on the books of the internet marketing agency pin the final One-Page plan on their screens to inform their decisions about contents they create onwards.
In conclusion, the key is to keep all the essentials in one page for faster access to goals and targets, so if need be, longer paper may be used because if it exceeds one page, the purpose is defeated.