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TruDigital Marketing empowers businesses to elevate their online presence and achieve remarkable growth through innovative digital marketing strategies. From customized SEO techniques and engaging content marketing to social media management, PPC advertising, and conversion rate optimization, we have the expertise to drive targeted traffic, enhance brand visibility, and boost conversions. Trust our experts to be your partner in unlocking the full potential of your online marketing efforts.
I am often amazed when people ask what type of content ranks best in today’s search engine. The answer is and will always be the same, Google wants one thing, and that is quality content. Google strives to provide its users with the best possible results.
There are several reasons why some sites rank at the top and others rank at the very bottom.
Two of the main ones are:
- Delivering high quality original content that is both legitimate and credible
- Updating the site with fresh content on a regular basis
So first and foremost, stop trying to game the search engines with black hat techniques. Yes, they may work for a short while, but eventually the search engines will catch up and put your site in the sandbox.
Once in the sandbox Google won’t send you any more traffic. Instead of spending hours trying to find a way to trick the search engines why not spend an hour or two writing a valuable piece of content the search engines and people will love?
There are two main things Google looks at to determine if content is of good quality.
The first one is engagement. How engaging is your content? Are people actually reading the entire article or are they hitting the back button as soon as they see it? This is how Google measures engagement. They want to know how long people are sticking around to read your content. If they stick around for several minutes, they know you are providing value. This metric is measured by what is called Bounce Rate, and lower bounce rates can help rankings.
If users typically click back, and your site has consistently high bounce rates, this can affect rankings in Google.
The second thing they look at is linking patterns. Google and other search engines learned very early on that people link to content they consider valuable. Content that is considered useful almost always is shared by users. Content that is considered useless doesn’t.
In addition, while linking algorithms have advanced quite a bit over the last several years, the basic principles of this concept still hold true. So if you want your content to rank make sure it’s valuable. Make sure it helps the end user. That’s the key to getting your content ranked. There are no magic methods or solutions.
Make Content For Users Not Search Engines
I am sure you have heard this said before and it’s true. When one creates a web page for search engines their focus is keywords, making sure the Google bot understands what keywords the page should rank for, and overstuffing the content with such to the point that it may become unreadable to the human eye.
However, these types of black hat tactics rarely work, and if they do, it’s only for a short while and then the site is hit with a big fat penalty and ends up in the black hole of SERPS.
Make every effort to provide useful content. It’s sort of a merry go around:
Useful content leads to happy users and a low bounce rate, happy users link back and/or spread the word about the content through social media, which leads to more traffic, which leads to better rankings in Google.
Therefore, it’s all about useful content. That’s what Google wants and that’s what your potential customers want.
Anytime someone uses Google to make a search, they have an intent. They want to either find out about something, learn about something, solve a problem, buy something or treat something.
Google is going to provide users with information that fulfills that intent.
So do your research and find out what type of content your target audience is searching for.
Make it a point to construct your content around their wants and needs. This will not only increase your rankings, but it will also increase your conversions and sales.
The one thing to keep in mind is people read content, not the search engines. Do away with the keyword stuffing and anything else that is designed to manipulate the search engines. Write good content that people will love to read and your content will be ranked.
When you’re stressed out from finding a unique item for everybody on your shopping list, ideas like re-gifting may have popped into your head.
In the end, the expensive scarf that doesn’t match your skin tone, or the kitchen mixer you have never opened, or even the toy your child never got to play with could also be great gifts to someone else who needs them.
Just like a weary holiday shopper, creators of content in social media marketing don’t have enough time on their hands. They are often eager to please readers and challenged to offer something of value to individuals on their subscriber list. However, this content doesn’t have to be new; it can be resurrected, repackaged and also resurfaced.
If you run a digital marketing agency in West Palm Beach, Florida, you can use this curation process in your social media marketing strategies to amplify your performing process. If you know about content curation, you’ll know that it involves lifting 3rd party content by taking great insights and tailoring it to your brand. You must give credit to the original writer of course to make something fresh for your subscribers.
You can also apply the curator’s mindset to your content assets. This will help produce content with good results instead of having to take chances with unproven ideas. If you want to try this type of curated re-gifting, follow these steps.
Step 1: Determine the assets you wish to amplify
Normally, you cannot re-purpose top performing assets unless you’re sure what they are. You need to know which content is already performing well enough and add in your curation.
Step 2: Align the top performers with the needs of your current audience as well as their preferences
Your team’s analytics must have shown lots of viable items for successful recycling. However, just because the pieces made waves once doesn’t guarantee that it will work with your present audience. Take some time to confirm that it will be relevant and offer value to match the audience need and business performance.
Step 3: Recycle, re-purpose and repackage
When you have succeeded in identifying the best content candidate and gathered a general understanding of the packaging and positioning, start to reuse the assets to increase their reach and value.
There are so many ways to curate 3rd party content from the internet, but when you intend to amplify your content asset you need to recycle, re-purpose and repackage the content. This will get it ready for your subscribers.
No matter what you decide to do to get them ready for reuse, re-gifting, the strongest content is smart and resourceful. This way, you can increase the benefits your brand gains from digital marketing.