Three Reasons You Should Not Use Squarespace
When it comes to website design services, there are several brands that you can choose. Each of these brands have their pros and cons, features and functionalities that make them unique and different from the others.
One of such brands which have gathered popularity in recent times is Squarespace. Squarespace is one of the most popular website design services platforms available in the market. For anyone who watches TV regularly or who is an ardent listener of podcasts, then there is a high likelihood you would have heard the ads for this company.
Considering the popularity of the brand, it is easy to assume that the company is a great platform to employ for your website design. But that is very far from the truth. Below are a few critical must-read reviews revealing why you should not use Squarespace;
Problem 1. Pricing:
One of the most important factors to consider when choosing a website design services platform is price. Although there is a saying that you get what you pay for, this does not directly translate to mean that the most expensive platforms are always the best. Squarespace, when compared with their competitors of equal peers, are significantly more expensive. Squarespace caps is the main issue when comparing Squarespace’s pricing with that from other non-inclusive solutions. Squarespace plans are restricted to one website, while their lower tier plans have a cap for the number of products and pages.
Problem 2: Backend functionality
In their many ads, both on TV and podcast, Squarespace employ simplicity and straightforwardness as their key selling point. But the fact is, the functionality of their backend is very far from simple, easy, and straightforward. For every website builder, simple but key functionalities like editing and adding content, editing the website design template, opening new pages, moving element around, and adding blog functionality are meant to be relatively easy. But when it comes to Squarespace, these functionalities are far from being simple and easy.
Problem 3: Apps and Extension
Squarespace does not support 3rd party apps and extensions, and this happens to be one of the issues that work against the platform. This means that Squarespace is responsible for all and every feature that is available to users. This is a big drawback for users who are interested in the seamless integration of specific functionality.
If you don’t believe this review
If you are doubting the authenticity of this review, then take a trip to the Better Business Bureau website where you will find 29 customer complaints against the company plus an overall score of D, from small business owners who have paid exorbitant amounts to the company but didn’t a fraction of a return on their investment.
Rather than hiring Squarespace, choose a reputable internet marketing agency in South Florida that would help you bring your website design dream to reality.
Why B2B Companies Benefit More From Unscalable Marketing Activities
It is not uncommon to find blog posts that talk about going viral. Many times, they center on internet marketing, network effects, digital marketing, referral tactics, sending out automated cold emails and switching your orange button to a green button. Unfortunately, however, none of these suggestions work in B2B. When selling to smart, educated people, scalable tactics do not yield impressive results. Instead, unscalable tactics work better when closing high-dollar B2B accounts. However, the problem with these methods is that they appear to require considerable time and energy.
Why one-to-one unscalable B2B activities lead to sales faster
Positioning matters if you are looking to makes B2B sales. Whether you are a partner or a vendor, a hack or an expert, your ability is on the line. In fact, your ability distinguishes thin margins from fat ones as well as cost-plus from value pricing.
No doubt internet marketing and social media marketing yields positive results, but experts and consultants do not always have to send emails to customers instead customers go to them. For this reason, you must pay attention to your approach. While fancy growth hacks may work on the mass market, they are not effective when tens of thousands are on the line and certainly not when highly intelligent C-suite execs with years’ experience can detect crap from a mile away.
Instead of buying on impulse, B2B companies often conduct searches before visiting the website of any brand. These companies only consider you personally after most of the purchasing process has taken place. Yes, they are quite informed, and many different people influence the purchasing decision of the company.
This implies that the average sale is going to be complex and will take a longer period. It will require many conversations over several weeks with different people. You can choose to automate some parts of it or scale some of it, but when the chip falls, when it is most crucial, unscalable activities win.
How to Scale Unsalable Activities With People, Tools, and Processes
Start From the Scratch With Your Target Accounts
How can you do this? The best way is to engage in account-based marketing. This will involve investing more time and energy throwing out the junk to enable you to direct your marketing efforts towards fewer potential customers. This method is a mix of inbound + outbound. While it is true that inbound is excellent, it takes time, and the results do not always come as expected at least not in competitive industries permeated with low-volume, long-tail queries.
Once you can define your ideal customer profile, every other thing will fall in place. LinkedIn offers helpful ways for you to pre-qualify prospects at scale. One of the most effective tool you can use is the LinkedIn Sales Navigator. You can choose firmographic criteria like company size, job titles, geography and many other options to have them draft a prospecting list for you. The companies can be saved as new accounts to allow you get access to the individuals inside.
You will be provided with updates every time your key people visit the site, and before long you will be social selling. But you need to get on their radar by reaching out and discussing. It is necessary for you to build relationships with your target audience. You can choose to run a content promotion to these target accounts to create brand awareness. You should also take advantage of LinkedIn’s new Matched Audiences feature.
Finally, you need to select a process that will make the unscalable scalable, giving you access to more paying customers. You can write mails and send it by hand to an individual working in an account company’s headquarters. The mail should state precisely what you’re looking for. It should contain details on how to compile a prospecting list, how to search for key accounts on LinkedIn, and much more. You can be sure that within a short time you will have a long list of names.
