In an effort to prioritize user privacy, Google Maps is introducing updates that provide users with more control over their location data storage and recent activity. These changes, while beneficial for users seeking enhanced privacy, may have implications for marketers relying on location-based analytics data.
Timeline Storage On Local Device: One notable update involves the Timeline feature in Google Maps, designed to help users recall places they’ve visited. In a privacy-oriented shift, users with Location History enabled will now have their Timeline stored directly on their devices instead of cloud servers. While this empowers users with greater control over their location data, marketers may face challenges due to potential limitations on available user location data for targeted advertising.
Impact on Marketers: The on-device storage and deletion tools could restrict the pool of user location data available for ad targeting, potentially affecting campaigns heavily reliant on location-based strategies.
Updated Location History Controls: Google Maps users can now activate the auto-delete function for Location History with a default three-month lifecycle, down from the previous default of 18 months. Users have the flexibility to customize this option to retain location data for a longer duration or turn off location tracking altogether.
Impact on Marketers: Users’ increased caution about sharing location data may alter search behavior, potentially affecting the effectiveness of location-based keywords and ad copy. Ads emphasizing user privacy and control could resonate better with users, especially those highlighting opt-in features for location sharing or transparent data usage policies.
Delete Recent Activity in Location History: Google Maps will soon introduce support for managing location information related to specific places directly within the app. The blue dot icon, symbolizing the user’s current location, will serve as a quick access point to location settings. This feature allows users to delete recent activities and control their digital footprint conveniently.
Impact on Marketers: If these changes result in reduced location data, contextual targeting based on user interests and online behavior may gain importance for marketers.
As these updates roll out gradually over the next year on Android and iOS, Google Maps reinforces its commitment to user privacy. Navigating these changes will be crucial for both users seeking enhanced control over their data and marketers adapting their strategies to evolving privacy measures.
Since its advent in 2006, Twitter has become a major social media site that has garnered over 645 million users.
As a social media network, Twitter allows its users to post short snippets of information (containing a hundred and forty characters or less) and share them to their network of followers.
While Twitter was originally designed as a social media network, you can use it as a tool to network and promote your business to an unlimited number of followers. In fact, thousands of online entrepreneurs worldwide have made a fortune from using Twitter.
Promoting a website or product on Twitter, however, is not as a walk in the park, unless you are an experienced and savvy internet marketer. For most marketers, Twitter marketing is a tall order that requires a tremendous amount of effort and time on the end of the marketer. In addition, you need to do a lot of research about it.
Fortunately, this guide will give you insights on how to be successful in using Twitter as a marketing tool.
Below are some tips to help you get the best out of your Twitter marketing campaign:
Relevant Branded Account Name
To promote your brand and business through Twitter, first you need to create a Twitter account. It’s best to either use your real name, if that is how you want to promote your business, or to use your brand name in the account name. If, for instance, your business’s name is Doe Collectibles, a good account name would be www.twitter.com/DoeCollectibles.
Optimize Your Bio
Your Twitter bio should tell potential followers and other internet users what your business is all about and who you are. On your bio page, you should create concise content with a good tone, so that Twitter users can clearly understand your products or services as well as your brand. Furthermore, make sure to include a link to your business’s landing page or website as well.
You can feature your business logo on the profile and even cascade the images in the background, which is an interesting effect.
Add and Follow Prospects
Look for potential buyers and customers through Twitter search or tools like Followerwonk and Topsy. Afterwards, interact with them and follow their Tweets regularly. If possible, try to communicate with them on a daily basis.
As you communicate with them, try to be helpful or casual, and not promotional. Keep in mind that Twitter is a social network, and not a site for classified ads.
Posting useful information relevant to your industry or business niche is the best way to engage followers.
Learn The Dynamics Of Using Twitter
Once you have added a few followers in your Twitter account, follow these important Twitter dynamics:
- Avoid spamming other Twitter users with your promotions and specials.
- Connect with a target audience and be useful.
- Be active in Twitter sphere by posting comments and responding to the Tweets of others often.
- Retweet industry leaders, this helps to catch their attention and get retweets for yourself.
- Only share relevant and useful information.
- Regular Tweeting can be very beneficial for your business, but too much Tweeting can be annoying to other Twitter users. As you promote your brand and website through Twitter, make it a point not to Tweet every 10 minutes.
- Do not promote or sell your products directly, so avoid posting Tweets like “Top-notch Muscle Boosters on sale – $23.99 only.” Instead, offer helpful tips in the form of pages or posts on your site and tweet links to those. For instance, if you are selling a muscle-building supplement, create a Tweet on how to buy the right bodybuilding supplement. Include links to your on site content that will provide more details on the topic.
Create A Solid Base Of Followers
There are many things you can do to create a base of Twitter followers, including:
- Include a “Follow Us On Twitter” link every time you share posts on forums as well as on your website. Also, make sure to put this link on your business cards and email signature.
- Invite internet users follow you on Twitter each you time you create a post on your site or blog.
- Take advantage of Twitter directories like Twellow and Just Tweet It.
- Use Tweet sharing sites like Viral Buzz, where you can post your best content and get tweets for it from other members.
Follow The Top Influencers In Your Niche
Look for the best and most popular people in your niche, and follow them on Twitter. This is important to expose your brand, get more followers, and network with like-minded professionals.
Evaluate and Measure
Use tools like HootSuite, Twitonomy, and TwitNerd to evaluable and measure the success of your Twitter campaigns. This is important and as opposed to flying blindly can lend the appropriate data needed to develop and manage smart campaigns that will yield the optimal results.
Social media has taken over the world and become fundamental to so many aspects of life, including business. Marketing is no different; social media has been changed by the exponential use of social media sites. New markets are available which can be a huge advantage to any business, but there are ways to use social media more effectively. Here are some tips, which can help a business develop a more effective social media marketing campaign and presence.
- High Quality
With so much content available online these days, you need to ensure your posts are of the highest quality and really valuable to your target audience. Get a competitive edge by spending more time creating valuable content that you can share with your followers. Stellar content wins shares and likes, be useful, be informative, offer more than your competitors and you will win people’s trust and devotion.
If your campaign is only tailored around promos and self-serving social media updates, your followers are likely to switch to another business who offers them more.
- Be Focused
Vague and undedicated content is of no use to people. Your followers are following you for a reason and want to see posts that are well targeted to their interests. Stick within your niche. It is a bad idea to try to post about everything; it will muddle your message, and turn people off who can to your profile with a specific intent. Post on topics in your own niche and perfect them to wow your audience.
- Dedicate Time
Social media marketing is a not a quick activity; meaningful posts take time and thought. You need to dedicate this time to your social media marketing strategy to ensure it will be effective. There is no point rushing through a few posts once a week with little interaction; this will not create the best image of your brand and business. Social media marketing experts recommend each word and each link to be thought out with specific goals in mind, be it to build your brand, offer a more valuable customer experience, make sales, or simply engage new followers with authority content.
- Connect With Key Individuals And Organizations
To be effective and influential, you need to identify the key people or organizations who can promote your business. These organizations will ensure the audience you are trying to reach will see your posts and can increase your business. Social media is one of the best platforms to connect and network with other marketers and businesses in your niche, and cross promotions are ideal opportunities to grow your customer base. Don’t be afraid to promote others, the rewards can be substantial.
- Be Accessible To Your Followers
There is no point posting content online and not enabling people to interact with you following the post. You need to ensure you are available to your followers so they can interact with you and ask questions, which give you a further chance to promote your business and become a go-to source in your niche.
- Share And Promote Other People’s Online Content
If you want people to engage with you, you need to share and comment on their content. Social media is not a one-way street; you need to share, repost, and comment on other people’s content and they will do the same for you. This further promotes your business and increases awareness of your brand.
- Pick Your Social Media Sites
Not every demographic will use the same social media sites. To be effective, you need to pick the sites, which are used most by the people that you are trying to target. For example, Snapchat is used by young people whereas all ages are on Facebook and Twitter more. 58% of all Pinterest users are women, who shop! So, any ecommerce benefits from being on Pinterest.
- Acknowledge Your Followers
If a potential customer contacts you by telephone or comes to your office, you would greet them and provide a good level of customer service. Enquiries online is no different; if one of your followers contacts you through social media, you need to ensure they are contacted with the same priority as if they came in through your office.
- Remember Your Followers Are People
It may sound silly, but it can be easy to forget there is a normal human behind each social media post, like and comment. Tailoring your social media content to these people will ensure they feel valued and included; this is what will increase sales for your business.
- Pay Attention To Competitor’s Posts
A key method of ensuring your social media marketing works is to simply read other posts. This means you will be kept up to date with the latest trends and developments, to which you can respond accordingly. It also helps avoid replication and enables you to set your posts apart from others.