Social Media Marketing In Florida: A Novice’s Guide To Hashtags
Hashtags can greatly enhance the marketing of your brand via social media in Florida. They have a tremendous effect on the exposure of your brand, and they can make potential customers to find your product or service online. In order to start utilizing hashtags, you have to know what hashtags are.
To get a better understanding of what hashtags are, think of them as content filing systems on the web. With hashtags, you can easily follow and find discussions on certain topics. Since you can easily find filed information with the help of hashtags, it helps to expose your business and make it more discoverable.
The Kind of Hashtags You Should Use
So you now know how hashtags can make your potential customers to easily locate your business online, but the question is “how would you know the kind of hashtags you should use and when you should use them?” First, you need to use only hashtags that are related and relevant to your brand or business. For instance, if you own a hotel in Florida, you should use hashtags which are related and relevant to hotels such as #nicerooms, #newhotel, #sereneevironment, etc.
The hashtags you are using should also be relevant to the location of your business. If there is an ongoing event in Florida, find out what the hashtag is and add the hashtag to your online post. Make sure you find out about the event before adding the hashtag to your post. You have to make sure it is relevant to your post. If this is something you can’t handle yourself, it is advisable you get SEO services, or you get help from a digital marketing agency.
You can as well create specific hashtags for your brand or business. You can create something like #FloridaResort if you run a resort or a hotel in Florida. But you have to do a little homework regarding the hashtag before posting it. If you find out that the hashtag is already in use by another business, you can pick something else that is exclusive to the name of your brand or business.
Where to Place Hashtags
The best placement spot for hashtags is at the bottom of your post on social media. By doing so, the hashtags will not distract readers. It makes your posts much easier to read also. Make sure you don’t add space, periods, or commas in your hashtags.
Monitoring Your Hashtags
Whatever unique hashtag(s) you have created for your brand or your business, don’t forget it. You have to monitor the hashtag. You have to keep track of who is using your hashtag(s) and how they are interacting with it. You should as well monitor all the hashtags you usually use in your posts on social media. If you can’t keep track of your hashtags, you can get a digital marketing agency to help you.
Google Devaluation And Your Website
There are several ways website managers engage in marketing. It could be via SEO services or offline content marketing. It could even be through social media marketing: the list is endless. All these opportunities come with various rules and regulations that have to be adhered to. Failure to apply the rules will lead to a great loss. Most website designers use Google as their major search engine. Google allows the use of SEO services, but they run a system that does not give room for cheating. It tries to give every website equal opportunity.
The guidelines that Google has established helps to maintain the balance, but some website managers try to alter the system. They try to use various dubious means to get their website to the top. There are those, however, who do not do this intentionally. But Google gives the same punishment to them too when the irregularity is discovered.
There are lots of things that could get a website in trouble with Google and lead to devaluation, but the top five include:
1) Improper Use of SEO
Some website owners try to implement SEO the wrong way. They try to get results with SEO in half the time. They employ various techniques to achieve this. But most times, Google finds them, and this leads to devaluation. Some websites, however, do not do this intentionally, they might hire an SEO company that implements black hat SEO. So, you should be careful with the SEO company you employ.
2) Duplicate Content
At times, it may seem difficult to create unique content on every page. But this is necessary because Google sees duplicate content as a sign of low quality and fraudulent. It may be hard to get unique content but to avoid being devalued, you need to stay away from the duplicate content.
3) Guest Blogging Too Much
Guest blogging is not a dubious way of getting traffic to your website. But too much of it sends a message to Google. It implies that you lack quality and content. Rather than use low-quality guest blogging, it is better to create a relationship with bloggers to get high-quality guest blogging.
4) Poor Website Performance
Website performance is important to Google. The page speed and accessibility to mobile devices is paramount. To avoid devaluation, you need to make sure that your website performance is optimal. Perform necessary website testing to avoid underperformance.
5) Website Hacking
To maintain value, you need to beef up your security system to avoid being hacked. The number of hacked websites increase every day, and this is bad for business. It is up to you to build trustworthy security systems that will protect your website.
Website management is quite tedious, but to be able to utilize opportunities like internet marketing fully, you would need to play by the rules. Avoiding all that was listed above will help you reach your goals.
