Chances are you have heard about webinars. You have probably even attended a few. That’s because webinars are extremely popular right now. All of the big name gurus, big and small brands are using them to take their businesses to new levels.
However, what exactly is a webinar and how can you use it to promote your products and services online?
What Is A Webinar?
Let’s start by defining what a webinar is. A webinar is simply a web based seminar where you can share valuable information with a target audience. Notice the word target, this is one of the most important benefits of webinars.
Since the audience has to register to attend a webinar, they are already pre-sold on the topics that will be discussed and so they are highly targeted and convert better than other types of traffic.
One of the magical aspects of webinars that makes them so effective is a one on one connection with the audience. Besides being able to demonstrate a product, service or idea, your voice can engage with your leads and your personality and credibility can keep them around for a lifetime.
Now as you can imagine, there are many different ways you can use webinars to serve business needs, here are three of the most important ones.
#1 – Build Brand Awareness
One of the best ways to build brand awareness online is by offering a webinar to your prospective clients and customers. The webinar can be either free or paid, this really depends on the goals that you wish to achieve.
The main goal of the webinar should be to provide value. You want people to leave the webinar thinking you are an expert and the one they should seek out when they need help.
The more webinars you have the more brand awareness you will be able to build and the more you will become the “go to” brand in your niche.
#2 – To Promote A New Product
The reason that webinars are so useful for product launches is because the Webinar platform offers various media that can be used to present ideas, media that is much more powerful than a simple text sales page.
There are videos, images, desktop sharing, Powerpoint slides and a lot more. For this reason, product launches and webinars seem to go hand and hand these days. This is because webinars are a sure way to increase sales and reduce refund rates.
If you have a new product coming out people will want to know what it’s about before they invest in it. A webinar allows you to educate your audience and actually show them how your product can help them and solve their problems. Along with the great media options there is also the power of your voice that can be used to sway and convert those in the audience who maybe on the fence.
During the webinar be sure to allow for a live question and answer session. This gives potential customers the opportunity to have their questions immediately answered.
You can also offer the product at a special discounted price for all who stayed until the end of the webinar. This is a great way to get sales coming in quickly and build a wide customer base.
#3 – To Sell Affiliate Products
Not only can you sell your own products with a webinar, but, you can also make money by promoting affiliate products as well.
A good way to do this is to interview the creator of the affiliate product you are promoting. Ask them a serious of questions. Try to keep the interview to around 60 minutes. That’s the perfect time for a webinar.
Another way to promote affiliate products through webinars is show them in action, such as the case with a software or service that can be demonstrated within the webinar.
Be sure to add your affiliate link to the buy now button so you will get paid for every sale.
Place archives for all the webinars you have done on your website so they may continue to serve your goals for an unlimited amount of time by engaging new traffic and leads.
Digital marketing is leveling the playing field for businesses of all sizes in the state of Florida. SEO services are a key aspect of the digital marketing equation. In order to get the most out of these services, businesses must take the proper steps. Even Google has been providing helpful tutorials in this regard.
There are a few go to techniques when it comes to improving video SEO that must be adhered to. In order to learn more about these helpful tips, be sure to read on and learn more.
How To Enhance Video SEO Services
1. Focus on a Call to Action
In the world of SEO, there are a wide range of myths that still need to be addressed. However, there are also some bedrock principles that do not need to be addressed. The presence of a strong call to action is one of them. As online marketing trends towards becoming more and more interactive, companies must think long and hard about how they are addressing their potential clients.
If videos are being produced, they must contain a very strong call to action. Otherwise, they are not going to have the desired effect. The best videos tend to contain a visual call to action, as well as a verbal call to action. When the customer is not being directed to contact the company or make an appointment, they are more likely to take their business elsewhere.
2. Sharing Across Multiple Platforms
This is a key principle for any business in West Palm Beach or the South Florida area. Once a video has been published, it is time for a company to share it across all of their chosen platforms. There is no better way for a company to potentially improve their digital footprint. By sharing across multiple platforms, a company also improves their off site search engine optimization.
Google and other major search engines will rank a site much higher when they are offering informative content on their social media pages. The more videos that are shared, the more likely the company is to be mentioned across other platforms. These are all key elements of the SEO process.
3. Add Transcripts
Any business that neglects this crucial step is not going to be able to enjoy the same level of success as their more forward thinking competitors. Those who are looking to boost their level of reach will want to be sure to include transcriptions.
A search engine is able to detect the information much more easily when it has already been written out. For best results, take a moment to make sure that keywords are being included in this dialogue. Don’t make the mistake of including them for the mere sake of doing so, though. Make sure that the prose flows naturally.