Some SEO items need to be carefully structured to get the most out of it. Among them are internal links. Internal links here refer to a link that is found on a website. Although they are not exactly trending in the SEO world, it is pertinent that you need to get it right to avoid lots of problems. The purpose of an internal link is to drive traffic, giving direction to visitors on how to navigate from one place to another on your site. External links and internal links are treated distinctly in SEO. However, internal links still have great potential for changing crawling patterns, changing rankings and improving the way a search engine views your site.
How do Internal links work?
1) Anchor Text
Anchor text is used for internal links. Though the search engines have downplayed its significance, anchor text is definitely useful for internal links.
2) Location Page
Just like the location on the page is essential in external links, it also matters in internal links. This is because navigation and footers particularly have features around internal links that may sometimes pose a challenge.
3) Link Target
The link target is of great import when navigating from one place to the other.
4) Importance of the Linking
PageLinking pages are valuable and are essential in internal links. Basically, for a page on your website to gain authority and generate more traffic, you must have a couple of external links directing visitors to it. Even if it doesn’t generate as much traffic as external likes, internal links possess some ranking power and influence by providing a link to other pages. Therefore, if you have two pages on your site that are properly linked, ensure you link out of those and link to pages on your site.
5) The first Link on the Page
This mainly has to do with the anchor text used for the internal link. Bear mind that Google will only count the first anchor text, if you’re linking to some pages to this page.
6) The Relevance of the Link
The search engine can detect when the information found on a page doesn’t fit into the context. For example, if you have a shipping routes page, it’s probably a good idea to direct visitors from a page that contains other types of shipping information. Pointing to it from a page that has no bearing with the information found on your page such as dog food page wouldn’t make any sense.
7) The Type of Link