How To Use Pinterest To Build And Develop Your Brand
Remember the old days? When you would had to print thousand flyers and hand them on people’s door in order to advertise what your business has to offer?
Now that everything has gone digital. No longer do you have to walk around the mall parking lot pinning flyers onto people’s windshields. Today you can just pin it on Pinterest for the entire world to see.
The social networking site Pinterest is one of the newest additions to the ever-expanding pool of social media platforms. With Pinterest you can “pin” images of just about anything you want. It can be a picture of a meal you just created or a picture of your favorite sports team.
The Power Of Pinterest
- Pinterest has 459 Million Users and more than 240 billion pins daily
- There are more than 500,000 registered business accounts
- Pinterest offers a 20% referral rate to ecommerce websites
Pinterest For Business
Pinterest isn’t just for individuals, it’s also for businesses. In fact, it provides companies with a very innovative way to not only make their online presence stronger, but also, to build their brand, drive potentially massive amounts of traffic and consequently increase earnings.
Usage Tips
Make sure that you design a branded business profile on Pinterest to further develop brand awareness. They allow you to upload a profile picture, which can be a logo.
Create boards relevant to your niche to create an organized layout to showcase your images.
The key to really benefiting from this site is to post images that inspire and motivate. For instance, if you run a personal training business one of the best things you can do is post images of your client’s results. This will inspire people to want to get out and lose weight too. It will also make them look at you as an expert and therefore build your brand.
Sticking with the personal training model, you can also set up categories such as delicious snack time meals, 5-minute breakfast and so much more.
Whenever you post an image be sure to include keywords in the description, as this is how people will find your content. Have fun with your descriptions. Make them fun for people to read. When you have a great image with a fun description people will want to share it.
To really get all of the benefits associated with Pinterest you will need to learn how to keep things simple. That’s really what it’s all about. It is also a good idea to have a presence on other social media sites such as Twitter and Facebook.
This will allow you to promote your Pinterest page on those other sites as well. The more exposure your images get the bigger your brand will become.
Another simple thing you can do to bring more attention to your Pinterest profile is to follow the most popular figures on the site. If you follow a big hitter and you re-pin some of their images there is a chance they may follow you back and re-pin some of your material too. If this happens, you can really increase your online presence fairly quickly.
Pinterest is all about exposure. The more exposure you get the bigger your brand will become. So be creative. Use collaboration boards to allow others to post content and ideas as well. This will foster a community that can have a huge impact on your overall brand. It can also keep people coming back, which is a vital part of online success for any business.
Focus On People
Keep in mind that like other social platforms, such as, Twitter and Facebook, a presence on Pinterest involves connecting with real people. Sometimes marketers focus too much on their own needs and don’t pay attention to the platform’s members who are the bread and butter of social media campaigns.
It is called social media for a reason, it is a setting where conversations get started and flourish.
So instead of spamming, connect!
Connect with real people and make yourself a valuable asset, and you will engage more traffic than you can handle.
