Fixing Common Technical SEO Issues On WordPress
We are in an age where every business is gradually going into internet marketing. Everyone wants to take advantage of the internet in to grow sales and increase awareness. One of the major ways of increasing your online visibility is by using SEO techniques. However, you might also face challenges on your WordPress site. These issues are common to everyone no matter where you are whether you are in Florida. This article will try to outline some of these issues and also provide solutions for them by highlighting the importance of SEO services. These issues have been divided into two major groups:
1) Technical SEO
This is characterized by slow page speed and mobile incompatibility.
a) Slow Page Speed
A slow page can be annoying. We are in a world where everyone is in a hurry even on the internet. So, if your page is slow, people won’t like to visit it again. Also, Google will not put your site at the top in search results. You can increase page speed by reducing the pictures you put per page. Also try to minimize the sizes of the pictures. Finally, you should only use appropriate and important plugins.
b) Mobile Incompatibility
It means your website is not compatible with mobile devices. That is to say, your website does not have a mobile-friendly version. This makes the use of SEO services in Florida crucial. An expert will know how to make sure your website is compatible with every device. Google will rank you lower compared to other websites that are mobile friendly. So, to solve this problem, you can either develop a mobile version of your website or you can make your website responsive by enabling it to adjust to any screen size at all.
2) Crawlability Issues
a) WWW domain is not configured correctly
This happens when you can access your website through the WWW version and the non WWW version. This is a problem as it causes apparent duplicate content. It can be solved by going to the general settings of your website or blog. In the general settings, you can then put the one you prefer between the WWW version and the non WWW version.
b) Redirect Chain
When you get redirected when you try to move from one page of the website to another. This is a big problem to SEO, because this affects link equity. It can be resolved by updating the link to the final destination. When you do this, you can avoid multiple redirects when moving from one page to another
c) Presence of Broken Links
This is when the links that lead to the internal pages of your website are broken. This is not good because it hinders Google from accessing the quality of your website and it also annoys users thereby reducing the effectiveness of internet marketing. This can be solved by using a plugins to check broken links. This will help you run a scan through your website and uncover the broken links. After discovering them you can now update it or remove the link.
To get the best out of internet marketing, you need to identify these issues and solve them appropriately.
Dealing With SEO Robo Sales Calls
Answering calls and hearing a pre-recorded message on the other end is becoming increasingly prevalent these days. Commonly referred to as “robocalls,” it is sad to know that scammers are using this medium to rip small business owners off. Nowadays when businesses are getting very much involved with social media marketing services, it’s difficult to escape this trend.
What is a robocall?
It is an automated phone call that is pre-designed to play a recorded message once activated (picked). As technology advances, scammers are employing new ways to perpetrate fraudulent acts and the use of robocalls is not an exception. Now, they are using this technology to send robocalls en masse which affects virtually every phone user.
Apart from being annoying, robocalls are illegal as long as you didn’t sign up to receive them. Scammers are using this means to steal personal information and extort money from unsuspecting phone users. Sometimes, they claim to work with big corporations like Google and even offer credible SEO services capable of improving site’s ranking once a certain payment has been made. Others may offer to manage or renew your business listing which they claim is about to expire.
As a business owner, you need to protect yourself by not falling for these scams. Despite all controls and preventive measures put in place by organizations and government agencies, it still appears as if robocalling in not stopping anytime soon. Here is what you need to do to when you find yourself this situation.
Identify it’s a scam
Identifying a scam is not a hard thing to do. It’s important to understand that most reputable companies such as Google do not employ pre-recorded messages except they are requested for by clients. As a matter of fact, there will always be a human on the other end when you receive a legitimate, unsolicited call from them. Listing your business or managing your listing on Google doesn’t cost any money. You can’t pay the company for SEO services. So, be careful when you receive an automated call demanding your personal information.
Handling robocalls
When you receive a robocall, be careful not to release your personal information. It is even best not to say anything and if possible just hang up. Saying something will make the scammer believe that there is a human on the other end and you are probably going to receive more calls thereafter.
Preventing robocalls
Regardless of your business structure, it is good to know that you can prevent robocalls from happening in the first place. One good way to avoid robocalls is to avoid exposing your phone number online via social media marketing services. If you’ve got your number on social media try to take it down.
Why B2B Companies Benefit More From Unscalable Marketing Activities
It is not uncommon to find blog posts that talk about going viral. Many times, they center on internet marketing, network effects, digital marketing, referral tactics, sending out automated cold emails and switching your orange button to a green button. Unfortunately, however, none of these suggestions work in B2B. When selling to smart, educated people, scalable tactics do not yield impressive results. Instead, unscalable tactics work better when closing high-dollar B2B accounts. However, the problem with these methods is that they appear to require considerable time and energy.
Why one-to-one unscalable B2B activities lead to sales faster
Positioning matters if you are looking to makes B2B sales. Whether you are a partner or a vendor, a hack or an expert, your ability is on the line. In fact, your ability distinguishes thin margins from fat ones as well as cost-plus from value pricing.
No doubt internet marketing and social media marketing yields positive results, but experts and consultants do not always have to send emails to customers instead customers go to them. For this reason, you must pay attention to your approach. While fancy growth hacks may work on the mass market, they are not effective when tens of thousands are on the line and certainly not when highly intelligent C-suite execs with years’ experience can detect crap from a mile away.
Instead of buying on impulse, B2B companies often conduct searches before visiting the website of any brand. These companies only consider you personally after most of the purchasing process has taken place. Yes, they are quite informed, and many different people influence the purchasing decision of the company.
This implies that the average sale is going to be complex and will take a longer period. It will require many conversations over several weeks with different people. You can choose to automate some parts of it or scale some of it, but when the chip falls, when it is most crucial, unscalable activities win.
How to Scale Unsalable Activities With People, Tools, and Processes
Start From the Scratch With Your Target Accounts
How can you do this? The best way is to engage in account-based marketing. This will involve investing more time and energy throwing out the junk to enable you to direct your marketing efforts towards fewer potential customers. This method is a mix of inbound + outbound. While it is true that inbound is excellent, it takes time, and the results do not always come as expected at least not in competitive industries permeated with low-volume, long-tail queries.
Once you can define your ideal customer profile, every other thing will fall in place. LinkedIn offers helpful ways for you to pre-qualify prospects at scale. One of the most effective tool you can use is the LinkedIn Sales Navigator. You can choose firmographic criteria like company size, job titles, geography and many other options to have them draft a prospecting list for you. The companies can be saved as new accounts to allow you get access to the individuals inside.
You will be provided with updates every time your key people visit the site, and before long you will be social selling. But you need to get on their radar by reaching out and discussing. It is necessary for you to build relationships with your target audience. You can choose to run a content promotion to these target accounts to create brand awareness. You should also take advantage of LinkedIn’s new Matched Audiences feature.
Finally, you need to select a process that will make the unscalable scalable, giving you access to more paying customers. You can write mails and send it by hand to an individual working in an account company’s headquarters. The mail should state precisely what you’re looking for. It should contain details on how to compile a prospecting list, how to search for key accounts on LinkedIn, and much more. You can be sure that within a short time you will have a long list of names.
