How To Get The Desired Result From Local SEO
Certain businesses require local SEO services so much because only local residents can buy the services. For instance, it is not likely that someone will leave his city to another city solely to get a haircut. Lawyers are licensed to practice in a particular state and laws differ from state to state so it is not likely that you will hire a lawyer based in another state no matter how good he is.
Local SEO services are very important for some businesses. This article gives certain tips on how to make the best of local SEO services.
Make Enough Room for NAP In Your Web Design
It is better to give enough space for your name, address, and phone number in your web design. When there is enough space, you will be able to make them bold and clear. In fact, if you have multiple offices, it is important to list the addresses and phone numbers of all your branch offices on your website.
Some companies have even taken it a step further. They also add direction to the address so that potential customers will know the fastest, shortest, and safest route to their offices. You can emulate them too.
Your Website Should Be Mobile-Friendly
Internet is now accessed more through mobile devices than through PCs and laptops put together. So, it is important to make your website mobile-friendly or you will be losing a lot of potential customers.
It takes a visitor less than 10 seconds to decide whether to browse your website further or to leave immediately. The latter will most likely be the case if your website does not give great browsing experience. So, you should stipulate mobile-friendliness to the web design company that handles your website(s).
Add A Virtual Tour To Your Website
It goes a long way to walk your potential customers through all your services in a virtual tour . They don’t have to leave their homes or offices to have a firsthand information about your services.
Real estate agents use this technique to show potential buyers every part of a property that has been put up for sale. That way, the cost of fuel to drive clients to the property will be saved since they can watch the video of the property from the comfort of their homes.
Use Online Reviews
You can encourage your customers to leave honest reviews on your website or on third party platforms. The more people see positive reviews about your brand, the more they will be eager to patronize you. However, you must prepare for a negative review too. No matter how hard you work to satisfy your customers, some issues may will come up sooner or later.
Just ensure you respond to the negative review as quickly as possible. Pacify the aggrieved customer, correct the issue and when you are sure that he is now happy, you can encourage him to update the negative review with a positive one.
While there are other ways to get good results from local search engine optimization, the ones outlined above are enough to increase your sales tremendously.
Fixing Common Technical SEO Issues On WordPress
We are in an age where every business is gradually going into internet marketing. Everyone wants to take advantage of the internet in to grow sales and increase awareness. One of the major ways of increasing your online visibility is by using SEO techniques. However, you might also face challenges on your WordPress site. These issues are common to everyone no matter where you are whether you are in Florida. This article will try to outline some of these issues and also provide solutions for them by highlighting the importance of SEO services. These issues have been divided into two major groups:
1) Technical SEO
This is characterized by slow page speed and mobile incompatibility.
a) Slow Page Speed
A slow page can be annoying. We are in a world where everyone is in a hurry even on the internet. So, if your page is slow, people won’t like to visit it again. Also, Google will not put your site at the top in search results. You can increase page speed by reducing the pictures you put per page. Also try to minimize the sizes of the pictures. Finally, you should only use appropriate and important plugins.
b) Mobile Incompatibility
It means your website is not compatible with mobile devices. That is to say, your website does not have a mobile-friendly version. This makes the use of SEO services in Florida crucial. An expert will know how to make sure your website is compatible with every device. Google will rank you lower compared to other websites that are mobile friendly. So, to solve this problem, you can either develop a mobile version of your website or you can make your website responsive by enabling it to adjust to any screen size at all.
2) Crawlability Issues
a) WWW domain is not configured correctly
This happens when you can access your website through the WWW version and the non WWW version. This is a problem as it causes apparent duplicate content. It can be solved by going to the general settings of your website or blog. In the general settings, you can then put the one you prefer between the WWW version and the non WWW version.
b) Redirect Chain
When you get redirected when you try to move from one page of the website to another. This is a big problem to SEO, because this affects link equity. It can be resolved by updating the link to the final destination. When you do this, you can avoid multiple redirects when moving from one page to another
c) Presence of Broken Links
This is when the links that lead to the internal pages of your website are broken. This is not good because it hinders Google from accessing the quality of your website and it also annoys users thereby reducing the effectiveness of internet marketing. This can be solved by using a plugins to check broken links. This will help you run a scan through your website and uncover the broken links. After discovering them you can now update it or remove the link.
To get the best out of internet marketing, you need to identify these issues and solve them appropriately.
Social Media Marketing In Florida: A Novice’s Guide To Hashtags
Hashtags can greatly enhance the marketing of your brand via social media in Florida. They have a tremendous effect on the exposure of your brand, and they can make potential customers to find your product or service online. In order to start utilizing hashtags, you have to know what hashtags are.
To get a better understanding of what hashtags are, think of them as content filing systems on the web. With hashtags, you can easily follow and find discussions on certain topics. Since you can easily find filed information with the help of hashtags, it helps to expose your business and make it more discoverable.
The Kind of Hashtags You Should Use
So you now know how hashtags can make your potential customers to easily locate your business online, but the question is “how would you know the kind of hashtags you should use and when you should use them?” First, you need to use only hashtags that are related and relevant to your brand or business. For instance, if you own a hotel in Florida, you should use hashtags which are related and relevant to hotels such as #nicerooms, #newhotel, #sereneevironment, etc.
The hashtags you are using should also be relevant to the location of your business. If there is an ongoing event in Florida, find out what the hashtag is and add the hashtag to your online post. Make sure you find out about the event before adding the hashtag to your post. You have to make sure it is relevant to your post. If this is something you can’t handle yourself, it is advisable you get SEO services, or you get help from a digital marketing agency.
You can as well create specific hashtags for your brand or business. You can create something like #FloridaResort if you run a resort or a hotel in Florida. But you have to do a little homework regarding the hashtag before posting it. If you find out that the hashtag is already in use by another business, you can pick something else that is exclusive to the name of your brand or business.
Where to Place Hashtags
The best placement spot for hashtags is at the bottom of your post on social media. By doing so, the hashtags will not distract readers. It makes your posts much easier to read also. Make sure you don’t add space, periods, or commas in your hashtags.
Monitoring Your Hashtags
Whatever unique hashtag(s) you have created for your brand or your business, don’t forget it. You have to monitor the hashtag. You have to keep track of who is using your hashtag(s) and how they are interacting with it. You should as well monitor all the hashtags you usually use in your posts on social media. If you can’t keep track of your hashtags, you can get a digital marketing agency to help you.
