Answering calls and hearing a pre-recorded message on the other end is becoming increasingly prevalent these days. Commonly referred to as “robocalls,” it is sad to know that scammers are using this medium to rip small business owners off. Nowadays when businesses are getting very much involved with social media marketing services, it’s difficult to escape this trend.
What is a robocall?
It is an automated phone call that is pre-designed to play a recorded message once activated (picked). As technology advances, scammers are employing new ways to perpetrate fraudulent acts and the use of robocalls is not an exception. Now, they are using this technology to send robocalls en masse which affects virtually every phone user.
Apart from being annoying, robocalls are illegal as long as you didn’t sign up to receive them. Scammers are using this means to steal personal information and extort money from unsuspecting phone users. Sometimes, they claim to work with big corporations like Google and even offer credible SEO services capable of improving site’s ranking once a certain payment has been made. Others may offer to manage or renew your business listing which they claim is about to expire.
As a business owner, you need to protect yourself by not falling for these scams. Despite all controls and preventive measures put in place by organizations and government agencies, it still appears as if robocalling in not stopping anytime soon. Here is what you need to do to when you find yourself this situation.
Identify it’s a scam
Identifying a scam is not a hard thing to do. It’s important to understand that most reputable companies such as Google do not employ pre-recorded messages except they are requested for by clients. As a matter of fact, there will always be a human on the other end when you receive a legitimate, unsolicited call from them. Listing your business or managing your listing on Google doesn’t cost any money. You can’t pay the company for SEO services. So, be careful when you receive an automated call demanding your personal information.
When you receive a robocall, be careful not to release your personal information. It is even best not to say anything and if possible just hang up. Saying something will make the scammer believe that there is a human on the other end and you are probably going to receive more calls thereafter.
Regardless of your business structure, it is good to know that you can prevent robocalls from happening in the first place. One good way to avoid robocalls is to avoid exposing your phone number online via social media marketing services. If you’ve got your number on social media try to take it down.
Every business in Florida, South Florida, and West Palm Beach, whether big or small, can benefit from SEO strategy to boost the fortunes of their companies. If due to the limitation of budget, a company cannot invest in the full range of SEO services, it can still invest in one or two affordable options. This is certainly better than not investing in internet marketing at all.
Small businesses often operate with little budget and may sometimes believe they don’t stand a chance of running a successful SEO campaign. While in some cases they opt to do their online marketing themselves which ends up taking much of their time and effort.
As a small business owner, rather than spreading yourself too thin trying to engage in multiple online marketing strategies, it is wiser to just focus on one or two areas. They are basically two types of small businesses; the brick and mortar business that has an actual storefront and those that don’t have a physical address.
For the brick and mortar business, it is apt to invest in local SEO services, try out Google Adwords, and online public relations and branding. It can also try to get listed on Google Local since its aim is to get people to know the physical location of the store.
While a small business without an address can invest in Google Adwords, content marketing, social media marketing, and form relations with other websites through the exchange of links.
Budget can still be an issue for medium sized companies. But they still have more to invest in the way of digital marketing compared to small businesses. To begin with, a medium sized company needs to implement a comprehensive SEO audit of its website. Online public relations, social media marketing, and content marketing are some of the forms of internet marketing that a medium sized company can invest in.
A medium sized company should also have an in-house employee or outside specialist who can handle all internet marketing issues and oversee the company’s SEO strategy.
Large companies, on the other hand, are not restricted by the budget constraint that limits small and medium sized businesses. They often have the capacity to invest in virtually every form of internet marketing. Just like small businesses, large businesses are divided into B2B and B2C.
For Business to Business organizations (B2B), they are to pay more attention to content marketing and technical SEO. These contents can be marketed via social media.
For Business to Consumer organizations (B2C), they often have the largest budget of all and can afford to invest in every form of internet marketing without needing to focus on just a few. Aside from utilizing all the available forms of SEO marketing, these large businesses need to work hard to maintain a positive reputation online. Therefore, very active public relations, the monitoring of all contents on its channels and prompt social media responses are vital to be engaged in.
These businesses have enough budget to fully outsource their digital marketing to different internet marketing agencies. This is usually because they know which particular agencies are more proficient in certain aspects of internet marketing.
It really doesn’t matter how big or small your Florida or West Palm Beach business is, there is always an internet marketing strategy that can work for you without seriously affecting your pocket. You can’t afford to allow limited budget prevent you from optimizing your online presence and reaching your goal.