How To Dominate Different Social Media Platforms As An Advertising Agency
The internet presents an immense avenue for businesses to promote their products and get more customers. Gone are those days when the traditional form of advertising; television ads, radio jingles, newspaper ads, were the only means through which businesses can inform the public about their products and services.
Currently, digital marketing gives businesses the opportunity to promote their product and services to a huge number of audience at a lesser cost compared to what is paid for traditional marketing. Aside from the lower cost and wide reach, there are also several other advantages of digital marketing, some of which include better return on investment, easy to set up, and easy to manage and so on.
Digital marketing is defined as any form of business promotion which happens on the internet. It is divided into different types such as social media marketing, email marketing, affiliate marketing, pay-per-click etc. A business can opt for one or more of these types of digital marketing campaigns.
Each has its own pros and cons but one of the most effective, that no business should consider doing without, is social media marketing. Social media marketing constitutes a large part of digital marketing. To be a successful digital marketing agency in Florida, South Florida or West Palm Beach, you must be aware of the different audience that constitutes different social media platforms and learn how to tackle them.
1. Twitter:
There are two ways by which you can promote ads effectively on Twitter. The two ad platforms available on social media are called “Twitter Promote” and “Twitter Ads”. These campaigns can easily be set up by users, as it takes into account the user’s overall tweets. Users and businesses can gain or increase their followers and even spark conversation using Twitter.
Twitter is also an excellent way for you to expand your global audience. The platform has a tremendous following outside of the US and Canada. Through the use of Twitter Promote and Twitter Ads, you can pay for engagement and set your own objective to get started.
2. LinkedIn:
LinkedIn is one of the very efficient social media platforms for digital marketing, particularly for businesses. It helps to promote the brand, produce leads, and drive traffic. There is an array of ad types available to you when creating your LinkedIn campaign. For example, sponsored contents are a form of ads placed directly onto the news feed which would be seen by both desktop and mobile users.
You can also choose to personalize your campaign using InMail. It is recommended that you use the individual’s first name, as this would get them to open and read your content.
3. Instagram:
Equally, Instagram also aims at promoting brand awareness, improved conversations, and audience targeting. It is important to note that Instagram is most popular with the millennial generation. Therefore, a smart business move will be to create ads that would pop up on their feeds.
Instagram is a photo/video sharing platform. When you employ visual aids to pass across your message, you are more likely to get greater responses than if you rely on text ads alone.
Lastly, it is imperative that you are taking the right steps to reach your social media users. You must speak to your audience with ads that would take your business to the next level. You can contact us, a reputable digital marketing agency, for your online marketing needs.
This May Be Why Google Is Shutting Down Google+
It came as a rude shock to virtually everyone when Google announced that it will soon retire Google+, its social media platform. This sent cold shivers down the spines of a lot of people that have been doing some social media marketing on the platform.
Even though Google did not state the reason for the planned closure of the social media marketing platform that seems to be doing well, it is believed that this may have to do with the security issues the platform encountered in March. The issue led to the exposure of more than half a million accounts.
Google Plus
Google didn’t report it because it felt nobody gained considerable access into the exposed accounts on the platform. Unfortunately,Google was wrong on this. News later filtered into the air that well over 400 applications created by some digital marketing companies were able to gain access into some of the accounts pulling data like age, gender, occupation,email addresses, and usernames.
Although Google fixed the issue as soon as it was discovered, it was already too late and a lot of information had been pulled by numerous digital marketing companies. According to Google’s announcement,Google+ will be closed by August 2019. Since it was created to compete directly with Facebook, this may be good news for the latter.
However, it won’t be a total shutdown. Only the consumer version will be shut down while the corporate version will still continue to operate. Users of the platform in South Florida, West Palm Beach, and other parts of Florida have begun to get ready for the shutdown.
It is necessary to mention the fact that expectations are high that Google will replace the platform with a better one pretty soon. In fact, they may be working on it right now. May be the replacement will be ready before August 2019 when the consumer version of Google+ will be shut down.
There are several lessons to be learnt from this new development. Companies that have adopted only Google+ as its social media marketing platform will have problems now. The first lesson is that companies should market their products and services on multiple platforms.
Secondly, the security breach that occurred on Google+ in March is an indication that no platform is 100% secure. Remember, saying that Google+ will be shut down because of the security issue it encountered, is a speculation. However, if the speculation is true, it could mean that the security breach was much more than what Google thought and it is just a matter of time before the truth is blown out just like the Facebook – Cambridge Analytica scandal.
The point is, if you have registered on Google+ before March, chances are high that your accounts could be among the ones that have been compromised. As a response, you should change all that can be changed.
A Closer Examination Of The Latest Facebook Updates
Remember when Facebook first came into our lives? At first, it was a great way to stay in touch with old friends and potentially find new ones. From there, the social media platform has evolved into a crucial aspect of our daily existences. Gone are the days where it was only available to college students who attended classes on certain campuses.
Facebook is now looking to position themselves as a part of our lives in the years to come. The new updates and features are designed to keep us entertained and informed so let’s have a closer look at how they can benefit your social media marketing plans going forward…
Live Streams That Are Recorded Beforehand
This might seem like an oxymoron to some. How can a stream be live if it is already recorded ahead of time? Facebook understands the importance of providing their users with this tool, though. It can be tough to avoid the skips and stops that take place during a true live stream and these “live” streams are a great way to avoid such problems.
Those who may need to pause their “live” stream to take breaks can also benefit from this feature. If the business that is recording the video wants to add any extras, they are able to do so before uploading. The stream is still “live” and viewers are none the wiser!
Increased Video Calling Capabilities For Social Media Marketing Services
Facebook is now launching Portal and Portal Plus to make the lives of businesses even easier. These devices offer the user the ability to enjoy high definition video chat with a 12 megapixel camera [https://goo.gl/MLHzKR]. Facebook is looking to keep pace with Amazon’s Echo and Google’s Alexa.
Imagine if you had all of the capabilities and benefits of Skype, all without having to create a Skype account. That is the experience that Facebook is looking to create for their users. This streamlines the Facebook experience for users and keeps them from having to download any additional apps.
Messenger 4
When it comes to the Messenger 4 app, one of the main goals is a rather simple one: they are looking to eliminate tabs and create a more streamlined user experience [https://goo.gl/NLA5vw]. All of the changes that are about to take place have been designed with the specific needs of the Facebook audience in mind.
For example, the navigational features have been tweaked as needed. If you are someone who regularly found themselves annoyed by the number of tabs that were present, you will receive the peace of mind that comes with knowing that it has been slashed from nine to just three.
Social media marketing services are a key partner when you are looking to harness the awesome power of Facebook. Social media marketing is only going to rise in importance during the years to come so it behooves business to get on board as soon as possible.
