Smart online entrepreneurs know how important social media is in their online marketing efforts. As an online merchant or affiliate manager, social media is truly a force to be reckoned with, as it provides you a direct communication line between your online company and your consumers.
Social media allows any consumer, who has an internet connection, to get instant access to the newest updates and buzz around your services and products. Furthermore, it helps you build your brand presence as well as generate revenue.
However, as social media continues to grow, managing your social networks becomes a lot tougher. Whether you are monitoring 20 Twitter accounts for your company or juggling your Linkedln and Facebook profiles, social media management will surely take a great deal of time and effort on your end.
Fortunately, there are social media management tools that help you maintain your growing networks and flourishing social sphere. Some of these tools will consolidate your online presence across a variety of networks, while others specialize in maintaining your multiple social media accounts under one site.
No matter what kind of online business you are operating, there is a tool that can make your social media marketing efforts a lot simpler and better.
Hootsuite is, without a doubt, one of the most popular and prevalent social media management systems today. As an online marketing tool, Hootsuite has a spectacular array of features that can greatly benefit your business in many ways. Not only will it manage your social media channels, but it can also enable you to know what consumers are saying about your company and brand.
- With HootSuite, you get to easily manage a multitude of social networks like Foursquare, Google+, Linkedln, Facebook, Twitter, and others
- This social management tool allows you and your personnel to make quick replies to followers and fans, which eliminates the stress of overlooking your valued fans and coordinating replies
- It allows you to manage your customer service on Twitter
- Works on all browsers and has a collection of mobile apps to help you manage your accounts, when you are on the move
- Free reports on your email
TweetDeck is a Twitter management system that gives you the power to see everything in your Twitter accounts under a single interface. As an internet marketer, this tool also gives you the freedom to personalize your display by hiding or showing several columns. Since this tool is specifically designed for Twitter, it may not be your best bet if you are looking for a tool to simultaneously manage all your social media accounts. Still, it is a superior tool that allows you to optimize your Twitter marketing efforts.
- Free and easy to use
- Easily manages all your Twitter profiles
- While TweetDeck is mainly tailored for Twitter, it still can be used to update your other social media sites, such as LinkedIn, Google + and others
- Organized Twitter feeds
Twitonomy is a tool that can be used for analytics in your Twitter accounts. With Twitonomy, you get all sorts of stats about your Twitter activities, including Tweet posts a day, links you have shared, hashtags you have often used, and a whole lot more.
- Get visual and detailed analytics on your network’s hashtags, mentions, replies, retweets, tweets and more
- Get insights as well as filter, search and browse for users you follow and the ones who follow your accounts
- Track the clicks on the URLs posted in your Tweets
- Export or backup reports, mentions, retweets, tweets in one click
TwitNerd is an amazing tool that allows you to find the right people to follow. In addition, this tool allows you to create posts that generate a lot of buzz in Twitter sphere. Best of all, it gives you a chance to reply to all your followers in a fast and efficient way. Indeed, this TwitNerd can give your Twitter marketing efforts a boost.
- With its ‘Follow by Keyword’ feature, you get to input any phrase or keyword that will introduce you to a variety of popular users and influencers on Twitter
- It automatically creates ‘Follow Friday’ tweets based on a number of factors, such as those who mention you the most and those who retweet your posts
It came as a rude shock to virtually everyone when Google announced that it will soon retire Google+, its social media platform. This sent cold shivers down the spines of a lot of people that have been doing some social media marketing on the platform.
Even though Google did not state the reason for the planned closure of the social media marketing platform that seems to be doing well, it is believed that this may have to do with the security issues the platform encountered in March. The issue led to the exposure of more than half a million accounts.
Google didn’t report it because it felt nobody gained considerable access into the exposed accounts on the platform. Unfortunately,Google was wrong on this. News later filtered into the air that well over 400 applications created by some digital marketing companies were able to gain access into some of the accounts pulling data like age, gender, occupation,email addresses, and usernames.
Although Google fixed the issue as soon as it was discovered, it was already too late and a lot of information had been pulled by numerous digital marketing companies. According to Google’s announcement,Google+ will be closed by August 2019. Since it was created to compete directly with Facebook, this may be good news for the latter.
However, it won’t be a total shutdown. Only the consumer version will be shut down while the corporate version will still continue to operate. Users of the platform in South Florida, West Palm Beach, and other parts of Florida have begun to get ready for the shutdown.
It is necessary to mention the fact that expectations are high that Google will replace the platform with a better one pretty soon. In fact, they may be working on it right now. May be the replacement will be ready before August 2019 when the consumer version of Google+ will be shut down.
There are several lessons to be learnt from this new development. Companies that have adopted only Google+ as its social media marketing platform will have problems now. The first lesson is that companies should market their products and services on multiple platforms.
Secondly, the security breach that occurred on Google+ in March is an indication that no platform is 100% secure. Remember, saying that Google+ will be shut down because of the security issue it encountered, is a speculation. However, if the speculation is true, it could mean that the security breach was much more than what Google thought and it is just a matter of time before the truth is blown out just like the Facebook – Cambridge Analytica scandal.
The point is, if you have registered on Google+ before March, chances are high that your accounts could be among the ones that have been compromised. As a response, you should change all that can be changed.
If a business is not creating a social media marketing strategy or hiring social media marketing services to assist them, they are missing out on all of the benefits that they could be enjoying. Social media marketing is all about finding the right platform and there are no shortage of hubs to be used.
Social media marketing services will work alongside various businesses and companies in South Florida who are looking to place themselves in the right position. These services are designed to put businesses on the correct path by helping them to identify the social media services that are going to work best for them.
Boca Raton businesses have a bevy of social media apps to choose from and it can be tough for them to learn more about each. For example, one company may have a great deal of success by using Pinterest. Meanwhile, there are other companies that may decide that they are better off using Instagram or Snapchat.
Social media is a wonderful way for businesses to successfully convert leads. When a customer has found themselves compelled to visit your social media page, it is typically because they are looking to learn more about your company. It is a sign that they are interested and ready to develop a closer relationship.
There are simply too many businesses jockeying for the attention of the consumer and it is high time for companies to learn more about how they can differentiate themselves from the crowd. Today’s consumer wants to make purchases from a business that has their best interests at heart. They are not interested in enduring some long winded form of traditional advertisement.
A top notch social media page is also going to drive visitors to your company’s official website. Users are far more likely to take further interest in what you have to offer in these instances. This is especially true for companies who are willing to offer high quality visual content to all of their valued customers.
Social media is also crucial because it is an environment that encourages users to share. If someone has recently visited your place of business and enjoyed a positive experience, they are far more likely to share it with their friends and loved ones. This generates more leads and from there, South Florida businesses can enjoy more sales.
At this moment in time, a progressive company cannot afford to miss out on the benefits of social media. Social media levels the playing field and lets all West Palm Beach companies compete. The size of the business does not matter. All that matters is that they possess a high level of ingenuity and an ability to laugh at themselves online.