There are several ways website managers engage in marketing. It could be via SEO services or offline content marketing. It could even be through social media marketing: the list is endless. All these opportunities come with various rules and regulations that have to be adhered to. Failure to apply the rules will lead to a great loss. Most website designers use Google as their major search engine. Google allows the use of SEO services, but they run a system that does not give room for cheating. It tries to give every website equal opportunity.
The guidelines that Google has established helps to maintain the balance, but some website managers try to alter the system. They try to use various dubious means to get their website to the top. There are those, however, who do not do this intentionally. But Google gives the same punishment to them too when the irregularity is discovered.
There are lots of things that could get a website in trouble with Google and lead to devaluation, but the top five include:
1) Improper Use of SEO
Some website owners try to implement SEO the wrong way. They try to get results with SEO in half the time. They employ various techniques to achieve this. But most times, Google finds them, and this leads to devaluation. Some websites, however, do not do this intentionally, they might hire an SEO company that implements black hat SEO. So, you should be careful with the SEO company you employ.
2) Duplicate Content
At times, it may seem difficult to create unique content on every page. But this is necessary because Google sees duplicate content as a sign of low quality and fraudulent. It may be hard to get unique content but to avoid being devalued, you need to stay away from the duplicate content.
3) Guest Blogging Too Much
Guest blogging is not a dubious way of getting traffic to your website. But too much of it sends a message to Google. It implies that you lack quality and content. Rather than use low-quality guest blogging, it is better to create a relationship with bloggers to get high-quality guest blogging.
4) Poor Website Performance
Website performance is important to Google. The page speed and accessibility to mobile devices is paramount. To avoid devaluation, you need to make sure that your website performance is optimal. Perform necessary website testing to avoid underperformance.
5) Website Hacking
To maintain value, you need to beef up your security system to avoid being hacked. The number of hacked websites increase every day, and this is bad for business. It is up to you to build trustworthy security systems that will protect your website.
Website management is quite tedious, but to be able to utilize opportunities like internet marketing fully, you would need to play by the rules. Avoiding all that was listed above will help you reach your goals.
iPhones are known to be one of the most expensive smart phones on the planet, with prices starting as high as $650. But despite this steep price, people still form queues to purchase units of the phone in Florida. This may come as a shock to many, but the explanation is quite simple; people know quality when they see it and they are prepared for the high prices that come with quality products.
In a few months time iPhone 8 will be released into the market, and just as expected, it would cost a lot. Although iPhones have been known for their steep prices, iPhone 8 takes quality and price to a whole new level, costing an almost outrageous $1,200.
So what makes the iPhone 8 so expensive? About 20% of the $220 it cost Apple to manufacture iPhone 7 was spent on display. However, the price of the screen of the latest iPhone 8 cost more than 60% of what was spent on the iPhone 7.
Despite these monstrous prices, people will still troop in to purchase the iPhone 8. Why? Quality outweighs price, in many cases.
Similarly, while scouting and researching for an SEO partner in Florida, South Florida or West Palm Beach, it is important to focus on quality and mind a little less about pricing. Researching thoroughly for an SEO partner may be a tough job, but in the end, it will fully be worth it. The consequence of a weak research may lead to choosing a wrong SEO agent for the task, and this would negatively impact your business. Search Engine Optimization plays a crucial role in digital marketing.
If after your research you choose to go with an agency with expensive SEO services, of course, it would cost you a lot, but just like the iPhone 8, you can be assured of good quality and reliable results. In online marketing, the better the quality of your SEO services, the higher the likelihood of your return on investment accompanied by a better website.
But if a Florida agency submits a quote with a very reduced price, then you can be assured that they would be outsourcing the job to the Philippines or India and may even be automating it. Aside from that, you will likely be assigned to an account manager who has more than 50 other accounts that he is managing. Although this may help you cut down on cost, it will be harmful to a digital marketing campaign in the long run.
Due to their less than reputable practices, these agencies do not typically expect their clients to stay longer than about 6 months. But this doesn’t really disturb them as their large sales force would always bring in new customers. These agencies may also cut down on cost by spending less or nothing on researching the industry, competition, and status of their client’s business online.
An agency that gives a higher price typically will spend resources researching and creating a strategy that is unique to the client’s business. These agencies do not believe in the concept of one-size-fits all, rather their strategy is custom fitted for the business. This strategy will also adjust based on changing tactics, guidelines, and trends.
SEO takes time for its impact to be felt, yet companies will want to see what their huge money is doing for them. In some cases, there wouldn’t be anything to show, it is not like the money has been mismanaged, but it may have been spent on market research and identifying potential hurdles.
While searching for an SEO services partner in Florida, South Florida or West Palm Beach, you should aim for an agency with a marketing team that can act as a partner in your quest for success.