Guide: How To Upgrade Your SEO And Content Marketing Strategy Marketing
Search engine optimization or SEO, for its acronym in English, is one of those marketing activities that generate confusion. It’s almost like content marketing, but not the same, as it is based on algorithms and searches with keywords that constantly change. For more information, contact our South Florida internet marketing company today!
Obviously, Google is currently in control of SEO. Its algorithm handles about 60% of all online searches and has marked the course of practices around SEO in recent years.
The improvements and changes that Google makes to the algorithm can change the whole theory around SEO, which means that marketers must stay updated to understand what this company is doing.
The influence of the search engine
Do you need a quick data for your research? Google it. Do you want to know the cinema schedule? Google it. Do you need statistics about Google? Google them. At the end of 2017, 1.17 trillion searches were conducted in Google worldwide.
Of those 1,17 trillion, a large part is consumers researching before deciding and buying a product. Around 80% of consumers seek advice on the Internet.
Finding a South Florida online marketing company that fully comprehends your company’s needs is vital to any business’s internet marketing strategy. And so is having a good search engine ranking and appearing on the first page is a priority for many companies. And the more advanced the algorithms, the smarter, so your SEO strategy should be too.
Goodbye to bad practices
The aggressive, short-term and spam-filled techniques that some agencies and marketers used previously have died. Trying to cheat Google is trying to cheat the smartest technology. It’s not possible.
The importance of avoiding bad practices in SEO
Including suspicious links will be penalized and continue using questionable tactics will make the index of the said page go down considerably.
To achieve this, businesses must better understand their audiences. Social networks generate organic discussions, opinions, and feedback. All this is a great source to identify how people communicate, create brand awareness around the content and evaluate the results.
Ultimately, these strategies will ensure you quality content that will generate a high volume of searches in order to survive the Google updates. ”
How to create a correct strategy for SEO
Focusing on quality content that is relevant to your audience should be the starting point. So, instead of filling in keywords or changing the index of your page, a successful and thoughtful SEO campaign should include:
A clear understanding of your audience, including the way they search, what content they share and what they talk about.
Creating quality content that is shared by your followers to obtain visibility in an organic way.
Brand positioning techniques with public relations with influencers to increase brand awareness and amplify your content.
E-A-T Compliance: Effect On SEO And What Website Design Firms Must Know
The best Web design and SEO services providers in Florida know this for a fact: excellent onsite and offsite SEO is not some arcane, dark secrets only known to a few. The fact is, Google made the guidelines available to anybody who needs it. And they continuously update these guidelines to make sure webmasters are aware of new developments needed to make a website perform well.
It is well known that Google employ human evaluators to rate and determine how websites rank on the search engine. So it is not simply about complicated machine algorithms. These evaluators use the published guidelines to rank websites based variables such as: The quality of the website, the quality of each page on the website, the quality of the content etc.
In these guidelines, the evaluators are encouraged to focus on a website’s E-A-T compliance. Basically, if your website is E-A-T compliant, it gets to rank well in the search engine. So what is E-A-T and how does it work?
E-A-T at a glance
E-A-T is short for Expertise, Authoritativeness, and Trustworthiness. Your preferred Web design firm, if they are experts at what they do, would be able to point that out to you without frills.
Basically, the more E-A-T rating a website has, the higher it’s ranking as a quality website. The guidelines are not ambiguous about the E-A-T compliance. It is the most important factor in determining the websites that appear at the top or first page of the search engine results page (SERP).
Evaluating a website for E-A-T
When evaluating SEO services relative to how well your website performs on the E-A-T scale, the following variables must be considered critically:
- Excellent content on website
Excellent content should not be confused with quantity. In this case, quality trumps quantity or volume any day of the week.
Evaluating the quality of the content is closely linked to how effective and relevant the content is to users. Quality content must be able to solve users’ problems, answer their queries completely and contain factual and expert information from top to bottom.
In other words, it is advisable to be an expert in the niche you provide content for. Also, your quality content must be much more than just texts. Infographics, videos, pictures relevant to the content must be included.
And if your website is an e-commerce site, the relevant features like contact buttons, shopping cart and checkout must work without hassles.
- Who owns the website?
Due to ignorance of the elements of E-A-T, many website owners do not consider the ‘About Us’ and ‘Contact Us’ pages as very important in ranking websites.
Make sure your website has well written ‘About Us’ page. This should contain information on who you are, what you do and how you can be of service to users.
It is also important to have a separate page containing all your contact information. So your phone number, address, and email must be clearly written.
Information like these fills users with trust and show you are dependable and open about your engagement with the public. The evaluators take this seriously.
- Online reviews affect your reputation
This simply boils down to how other people feel about your website. Most of these online reviews come from people who have actually visited and used your website. The more positive reviews you have, the higher your E-A-T compliance. It is that simple.
So you must do all you can to ensure users’ experiences on your website are positive. It is these users who would likely visit your site again. And of course, recommend it to their friends on social media. That can only help improve your rankings and bottom line ultimately.
Conclusion
Experienced Web design firms know the best performing websites are those where frontend and backend qualities are not compromised. When seeking SEO services to improve your website’s quality, keep all the above in mind. Hopefully, with time and consistency, you would begin to get the desired results in terms of E-A-T compliance.
Keywords:web design, SEO services
Gen X, Gen Y Targeting: How To Target Different Generations On Social Media
Gaining and keeping the loyalty of customers to your service or product brand is a seemingly difficult task when you know only little or almost nothing about your audience. This should prompt all business persons both online and offline to learn about the different generations of people existing and how to serve their different needs.
Generation X:
These are the generation of people born in the 1970s, they had no technology from 1966 and later began to experience sophisticated technology as they grew older. This generation is very educated and they pay good attention to education based products.
The major psychology of this generation is that they carefully research about the details of the products and services which interest them, the approach a lot of situations from the educational analysis point of view. To succeed in making good sales to a generation X audience, it is best to concentrate on online educational products and email sales; and a frequent follow up messages will help create a good customer from the generation X audience and keep them loyal.
The Generation X audience:
SEO services that work well for the Generation X person should contain informative based tags.
The online marketing strategy should express flexibility for customer like online purchases and online banking.
Your brand needs to really show that you optimise growth in both products and services.
This generation will attend to your emails, and may likely make a purchase of your service or product if you frequently reach them using email campaigns with educational sales contents.
Generation Y:
This generation of people are born from 1977 to 1994 and are also called the Millennials. They were born and brought up amidst the technology vibrant age, they have very diverse views about many different subjects and ideas about life, and they are enthusiastic and willing accept change as it comes.
The internet marketing and sales experience that works for the Millennials requires various creative online marketing contents which should include the combination of the available media concepts; many of them learnt how to design websites and market products to large audience. So, you should know that nothing really surprises the people if this generation.
The Generation Y audience:
- With this target audience, your internet marketing tools must have compelling contents that can be made up of graphical picture, audio and video clips.
- Create SEO services that encourage and motivate them in the direction of Entrepreneurship. They have been seen to be very innovative.
- Allow your internet marketing strategy to portray diversity and variety, this generation always want to choose the best of what they need.
- Do well to communicate more details about your products and services, the millennials are constantly on the social media trying to compare the features of their desired product or service.
Internet marketing with commendable SEO services have expanded the ways in which businesses in Florida can advertise their products and services to larger targets of people from different generations, this good benefit makes it compelling for the business owners in Florida especially in South Florida and West Palm Beach focus their reach to attract the right customers.
