E-A-T Compliance: Effect On SEO And What Website Design Firms Must Know
The best Web design and SEO services providers in Florida know this for a fact: excellent onsite and offsite SEO is not some arcane, dark secrets only known to a few. The fact is, Google made the guidelines available to anybody who needs it. And they continuously update these guidelines to make sure webmasters are aware of new developments needed to make a website perform well.
It is well known that Google employ human evaluators to rate and determine how websites rank on the search engine. So it is not simply about complicated machine algorithms. These evaluators use the published guidelines to rank websites based variables such as: The quality of the website, the quality of each page on the website, the quality of the content etc.
In these guidelines, the evaluators are encouraged to focus on a website’s E-A-T compliance. Basically, if your website is E-A-T compliant, it gets to rank well in the search engine. So what is E-A-T and how does it work?
E-A-T at a glance
E-A-T is short for Expertise, Authoritativeness, and Trustworthiness. Your preferred Web design firm, if they are experts at what they do, would be able to point that out to you without frills.
Basically, the more E-A-T rating a website has, the higher it’s ranking as a quality website. The guidelines are not ambiguous about the E-A-T compliance. It is the most important factor in determining the websites that appear at the top or first page of the search engine results page (SERP).
Evaluating a website for E-A-T
When evaluating SEO services relative to how well your website performs on the E-A-T scale, the following variables must be considered critically:
- Excellent content on website
Excellent content should not be confused with quantity. In this case, quality trumps quantity or volume any day of the week.
Evaluating the quality of the content is closely linked to how effective and relevant the content is to users. Quality content must be able to solve users’ problems, answer their queries completely and contain factual and expert information from top to bottom.
In other words, it is advisable to be an expert in the niche you provide content for. Also, your quality content must be much more than just texts. Infographics, videos, pictures relevant to the content must be included.
And if your website is an e-commerce site, the relevant features like contact buttons, shopping cart and checkout must work without hassles.
- Who owns the website?
Due to ignorance of the elements of E-A-T, many website owners do not consider the ‘About Us’ and ‘Contact Us’ pages as very important in ranking websites.
Make sure your website has well written ‘About Us’ page. This should contain information on who you are, what you do and how you can be of service to users.
It is also important to have a separate page containing all your contact information. So your phone number, address, and email must be clearly written.
Information like these fills users with trust and show you are dependable and open about your engagement with the public. The evaluators take this seriously.
- Online reviews affect your reputation
This simply boils down to how other people feel about your website. Most of these online reviews come from people who have actually visited and used your website. The more positive reviews you have, the higher your E-A-T compliance. It is that simple.
So you must do all you can to ensure users’ experiences on your website are positive. It is these users who would likely visit your site again. And of course, recommend it to their friends on social media. That can only help improve your rankings and bottom line ultimately.
Conclusion
Experienced Web design firms know the best performing websites are those where frontend and backend qualities are not compromised. When seeking SEO services to improve your website’s quality, keep all the above in mind. Hopefully, with time and consistency, you would begin to get the desired results in terms of E-A-T compliance.
Keywords:web design, SEO services
Internal Links Are Important And Add Value To SEO
Internal links are important in website design. In fact, many SEO services use internal links in their SEO efforts. Internal links bring more traffic to a website. Visitors that are interested in a topic related to the one they are currently reading, will stay on the website if there’s a link to that type of content. Usually, the topic is linked by a group of words, which is called the anchor text. The anchor text reveals what the page is about. For example, if the web page is about new designs in car manufacturing, the anchor text may be ‘new car designs.’ This link would be appropriate on a web page about new cars used in movies. The anchor text attracts the reader to new content that is on the website, which saves the reader the time and effort it takes to find a new source of information. Many website design firms in South Florida take this into consideration.
Placement is Key and Low-Risk
The location of the internal link is important. Its relevance is affected if it’s placed in the footer or navigation area. In fact, there could be a penalty if the placement is viewed by Google as unfair. One practice that receives a penalty is adding lots of internal links in the footer and navigation and then quickly removing it. The website may be ranked highly for a short time, then it will be dropped. The penalty assessed by Google for this can be overturned, however, so the risk is minimal to the website administrator.
The Link’s Relevance
The web page that is targeted by internal links will gain authority, especially if it has lots of incoming traffic from other web pages. But the links have to be related to the topic. It’s more likely that the web page will attract search engine traffic if it is linked to by web pages with similar content. Despite the value of internal links, Google counts the first link on the page and ignores the rest. The format of the link is important as well. HTML is a better choice than JavaScript. One bit of information to remember while building internal links is that the ‘alt’ attribute becomes the anchor text for the link.
How Do Internal Links Compare with External Links
Despite the advantages of internal links, they are less valuable than external links. The anchor text of internal links also have less value than the anchor text of external links. But if there aren’t enough internal links, it could prevent the page from getting ranked by search engines. There’s also a downside to having too many internal links. The value per link decreases. By taking away an internal link, the value of the other links dramatically increases.
Internal link development should be on the list of SEO services offered by web design firms.
Things To Consider Before Launching A Website
If you are close to launching your new website, it is essential that you consult a SEO services for some content you may have probably missed to include in your website. Some of these contents may include: a sweeping for crawl errors, a keyword to URL content mapping and setting up a proper tracking system. This content will discuss some of the factors you need to look out for before one finally makes up his/her mind to launch your website.
The first factor that will be discussed is the keyword to URL map for your website. What one should do is to carefully survey the website and carry out some keyword research. After one is through with the keyword research, one should make a list that he/she is targeting initially for the URL and the pages one have added to the new site. For instance, if one has a site with the URL Adowebdesign.com, the keyword to target will be web designers then the page title will be ado web design.
Perhaps he/she wants to go through this and make sure that he/she have targeted all the important keywords in the website; or if there is a page on the website that one has not assigned a keyword to, it is very important to do so as it will help in the website optimization and rank tracking in the future.
The second factor is accessibility, craw and UX. The accessibility of a website is very important. So, the first that should come to one’s mind when he/she create a website is the issue of how accessible that website is; one should know whether the content of the website are readily available on the search engine for the people to see and patronize or visit. To confirm this, one has to use some sites like Google search console or the screaming frog. Secondly, he/she must check and ensure that the content is available to all audiences, devices as well as all browsers. For instance, to check whether the website is available on a certain website, tools like browser checker should be used. Thirdly, one has to check and ensure that the pages load quickly from anywhere and without any barrier whatsoever. For this, he/she may use tools like Google speed test to know whether the website is fast and proxy check to ensure that the website is accessible from every part of the globe. Lastly, one has to know whether the web is easy to use to enjoyable to everyone.
Another factor to consider before launching the website is the setup of important services. Some of these items that need setup are: web analytics, uptime tracking, retargeting and remarketing, setting up brand alerts, Google search console, social and web profiles.
After all this is done, optimization is the next important step towards ensuring a powerful website. the website should have a rich snippet opportunities and an open graph. To make all this possible, one need SEO services.
