It is needless to remind you of the importance of SEO services to digital marketing because a lot of people are already aware of it. While many organizations have included it as their major digital marketing technique, not everyone has been able to achieve the desired results. This is why this article has outlined a few tips on how to get better results from your SEO services.
Slow Loading Can Undermine Your Digital Marketing Efforts
Whatever you do, always remember that SEO is not the end. It is just a means to an end. As much as you want your website to rank higher, it will be of no use if users don’t find the content on your page useful. On that note, it is important to take care of the loading speed of your website.
This is because visitors won’t stick around for long if your website is too slow. According to a reliable report, half of shoppers will not wait for more than 3 seconds for a retail page to load. So, if your website takes longer to load, you are just running your SEO on a leaking bucket. You are not going to get the desired result that way.
Include Videos On Your Website
Google and other search engines love videos and they rank websites with videos higher so it will do you a lot of good to include some nice short but relevant videos on your website . This will boost your SEO strategy. Apart from that, videos yield higher ROI than other format and it passes more messages.
Focus on Readability
Just like people don’t waste time to read promotional articles, they don’t also like to read articles that read like they were written to rank higher. Use keywords that can flow in your content naturally. Keywords like “SEO New York” do not promote readability. Once the reader comes across such phrase, he already knows it is a keyword and the whole article has been written around it. At that point, he is more likely to stop reading the article.
However, you can use it in your promotional piece but not in an educative write-up. It can still be overlooked if it appears once in a 500-word article but not when it appears more than twice. That will make the real purpose of the post obvious. For the same reason, you may need to use a keyword and its modifications all through post not just to keep using the same keyword. It will make the post boring.
People have short attention span and there are thousands of links, ads and pages begging for their attention online so they do not have much time to stay long on a particular piece. Just make your post precise, concise, and brief.
In conclusion, do all you can to combine your SEO efforts with good readability, and great user experience because they all work together. SEO can only bring traffic to your website. It is the content of the site that will do the sales conversion.