The importance of content to internet marketing cannot be over-emphasized. All digital marketing techniques like organic search engine optimization, social media marketing, and Google Adwords are geared towards bringing traffic to your web pages but it is the content therein that will make visitors patronize you.
In other words, if your content is not compelling enough, all your internet marketing efforts will be a total waste of resources. Here are some tips that will make your digital marketing efforts more effective.
Your content should be strategic
Before you come up with any content, you need to know the exact goal of your content. Is the piece of content meant to engage readers or to make readers share it? Or is it meant to just educate readers in order to position your brand as an authority? The answer to this will give your content a direction. You should also determine your target audience.
Your content should include an elevator pitch
You must have heard about the “elevator pitch” concept. You should include an elevator pitch in your content. There should be a part of your content that talks about your business concisely and briefly. The pitch should be compelling enough to convert readers.
Features are useless without benefits
If you have to include the description of all your products, don’t make the common mistake of focusing on only the features of the products. People don’t really care about features. Rather, they are concerned about the benefits of the features. So, you should always tie the features to benefits.
For instance, “The shoes are available in black color” may not attract buyers. Instead, it is better to say “The shoes are available in black color so they will match all outfit colors”. This will attract buyers much more.
Mind the quality of your content
It is important that your content is related to your niche and you should ensure that it is highly educative and informative. This will make your subscribers trust you and see your brand as an authority. Most importantly, you should be consistent in providing quality content. Never sacrifice quality for frequency. If you plan to post new content every week, it is better to miss a week than post low quality content. When you are consistent with high quality content, Google and other search engines will rank your website/blog higher.
To achieve this, you must always carry out in-depth research on each topic. Make it a standard to provide rare information and not all the points that can be found all over the internet.
Include videos in your content
Videos attract visitors more and they also boost rate of conversions. Most of all, they promote higher ranking since search engines rank content with videos higher. So, you may want to include a couple of videos in your content.
You have the options of either following these tips strictly or hiring content experts. Whether you reside in West Palm Beach or South Florida, there are numerous content or digital marketing experts that you can hire.