Photo by Sarah Pflug from Burst
As the manager or owner of a small or medium enterprise in Florida, you have realized how effective social media marketing, search engine optimization, and other internet marketing techniques are. The next decision you will have to make is to choose between hiring a third party digital marketing agency or raising an in-house team.
Of course, hiring a third party digital marketing agency has its advantages and using in-house teams also has its benefits too but it is better to consider the few points outlined below to make your decision.
Communication is important
Whether you are using a third party internet marketing team or your in-house team, communication is very important. This is because online marketing space is ever evolving. Some strategies that used to be effective then, are no longer that effective now.
In other words, new strategies are only very effective when only a few companies are using them. So, you need to be abreast of the latest strategies. It may require an initial effort to reach out to a third party marketing team, but once the communication line is established, it becomes seamless.
Experience matters too
When it comes to marketing, experience is very important. No matter how educated members of your in-house team are, they are only working on your company’s marketing needs. You can’t compare their experience to that of a third party team that has worked on multiple businesses at the same time.
They have worked on different types of businesses so they have experience in terms of variety and they are also versatile unlike your in-house team that works on only your business.
Cost
People often believe that it costs a fortune to hire a marketing team. This is far from the truth. These teams already have the required resources and expertise. You are only charged on a monthly basis. Besides, marketing agencies also offer flexibility so you can negotiate based on your budget and priorities. And most importantly, you pay for only the services you enjoy.
On the other hand, it is raising an in-house team that is very expensive. Each of them will get their full pay and allowances at the end of the week or month. You will also be responsible for training them regularly. That means that you will expend both funds and valuable man-hours for training regularly.
Are you set?
After you make up your mind to hire a marketing team, you need to be sure that you are ready before you contact any team. To be ready, you must have well defined goals in mind. In addition, you must have also set your budget and you must create the time and energy to work with the hired team.
Without well-defined goals, a budget, and the time and energy, you are not set to hire any marketing team. This is because the success of the team depends on the requirements.
